Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


If You Find Me

If You Find Me

Author: Emily Murdoch

Publisher: St. Martin's Griffin

Published: 2013-03-26

Total Pages: 258

ISBN-13: 1250021537

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NOW INCLUDING A BRAND-NEW EPILOGUE! There are some things you can't leave behind... In If You Find Me by Emily Murdoch, a broken-down camper hidden deep in a national forest is the only home fifteen year-old Carey can remember. The trees keep guard over her threadbare existence; the one bright spot is Carey's younger sister, Jenessa, who depends on Carey for her very survival. All they have is each other, as their mentally ill mother comes and goes with greater frequency. Until that one fateful day their mother disappears for good, and two strangers arrive. Suddenly, the girls are taken from the woods and thrust into a bright and perplexing new world of high school, clothes and boys. Now, Carey must face the truth of why her mother abducted her ten years ago, while haunted by a past that won't let her go... a dark past that hides many a secret, including the reason Jenessa hasn't spoken a word in over a year. Carey knows she must keep her sister close, and her secrets even closer, or risk watching her new life come crashing down.


Positive Psychology in the Elementary School Classroom

Positive Psychology in the Elementary School Classroom

Author: Patty O'Grady

Publisher: W. W. Norton & Company

Published: 2013-03-11

Total Pages: 389

ISBN-13: 0393708063

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Use the neuroscience of emotional learning to transform your teaching. How can the latest breakthroughs in the neuroscience of emotional learning transform the classroom? How can teachers use the principles and practices of positive psychology to ensure optimal 21st-century learning experiences for all children? Patty O’Grady answers those questions. Positive Psychology in the Elementary School Classroom presents the basics of positive psychology to educators and provides interactive resources to enrich teachers’ proficiency when using positive psychology in the classroom. O’Grady underlines the importance of teaching the whole child: encouraging social awareness and positive relationships, fostering self-motivation, and emphasizing social and emotional learning. Through the use of positive psychology in the classroom, children can learn to be more emotionally aware of their own and others’ feelings, use their strengths to engage academically and socially, pursue meaningful lives, and accomplish their personal goals. The book begins with Martin Seligman’s positive psychology principles, and continues into an overview of affective learning, including its philosophical and psychological roots, from finding the “golden mean” of emotional regulation to finding a child’s potencies and “golden self.” O’Grady connects the core concepts of educational neuroscience to the principles of positive psychology, explaining how feelings permeate the brain, affecting children’s thoughts and actions; how insular neurons make us feel empathy and help us learn by observation; and how the frontal cortex is the hall monitor of the brain. The book is full of practical examples and interactive resources that invite every educator to create a positive psychology classroom, where children can flourish and reach their full potential.


The Samurai Strategy

The Samurai Strategy

Author: Thomas Hoover

Publisher: Thomas Hoover

Published: 2010-08-19

Total Pages: 343

ISBN-13: 1452349762

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Bantam 1988'A financial thriller right out of the headlines.' Adam SmithA high-finance, high-tech thriller of Wall Street, murder, currency manipulation. A mysterious Japanese industrialist begins a massive 'hedging' in the US markets. Two weeks later, in Japan's Inland Sea, divers working for him recover the Imperial Sword, given to Japan's first Emperor by the Sun Goddess. Can a lone


The Storyteller's Thesaurus

The Storyteller's Thesaurus

Author: Troll Lord Games

Publisher: Troll Lord Games

Published: 2015-04-30

Total Pages: 551

ISBN-13: 9781936822355

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Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:


Cold Mountain

Cold Mountain

Author: Charles Frazier

Publisher: Grove/Atlantic, Inc.

Published: 2007-12-01

Total Pages: 500

ISBN-13: 0802197175

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A wounded Confederate soldier treks across the ruins of America in this National Book Award–winning novel: “A stirring Civil War tale told with epic sweep.” —People Sorely wounded and fatally disillusioned in the fighting at Petersburg, a Confederate soldier named Inman decides to walk back to his home in the Blue Ridge mountains to Ada, the woman he loves. His journey across the disintegrating South brings him into intimate and sometimes lethal converse with slaves and marauders, bounty hunters and witches, both helpful and malign. Meanwhile, the intrepid Ada is trying to revive her father’s derelict farm and learning to survive in a world where the old certainties have been swept away. As it interweaves their stories, Cold Mountain asserts itself as an authentic odyssey, hugely powerful, majestically lovely, and keenly moving.


Angel on a Leash

Angel on a Leash

Author: David Frei

Publisher: Fox Chapel Publishing

Published: 2011-11-08

Total Pages: 226

ISBN-13: 193704923X

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David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.


Jenny Pox

Jenny Pox

Author: J. L. Bryan

Publisher: JL Bryan

Published: 2010-07-24

Total Pages: 389

ISBN-13: 146096523X

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Jenny has a secret: her touch spreads a deadly supernatural plague. She devotes her life to avoiding contact with people, until her senior year of high school, when she meets the one boy she can touch, and she falls in love. But there's a problem--he's under the spell of his devious girlfriend Ashleigh, who secretly wields the most dangerous power of all. Now Jenny must learn to use the "Jenny pox" she's struggled to hide, or be destroyed by Ashleigh's ruthless plans.


Heavenly Tree, Northern Earth

Heavenly Tree, Northern Earth

Author: Gerrit Lansing

Publisher: North Atlantic Books

Published: 2009-07-28

Total Pages: 289

ISBN-13: 1556437544

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This is the inaugural volume of a new series of literary hardcovers from North Atlantic Books. This series will collect the important work of writers who have served as major influences upon and contributors to the cultural and psychic milieu from which North Atlantic evolved. A distinguished figure of American letters, whose work and spirit have bridged five decades of creativity, Gerrit Lansing provides a perfect launch for the series with this collected edition of his poetry, which astonishes by the variety of its poetic forms and concerns, lyrical and cosmological. It cannot easily be fitted into niches currently fashionable. Like a "seed growing secretly" (to quote a favorite poet of his, Henry Vaughan), it has influenced the American cultural underground since the late 1950s. Lansing was a friend and associate of generations of creative minds as diverse as the poet Charles Olson and the legendary filmmaker Harry Smith. Poet Robert Kelly notes that "he is the most learned among us, and the most fun." Lansing has patiently fashioned a body of work that ranges from short poems such as "The Heavenly Tree Grows Downward" and "In Northern Earth," from which this collection takes its title, to longer cycles like the alchemical serial poem "The Soluble Forest." With themes at once personal and social, erotic and esoteric, Heavenly Tree, Northern Earth manifests the creative spirit of one of the important unheralded masters of modern poetry.


Reconstructing the Beats

Reconstructing the Beats

Author: J. Skerl

Publisher: Springer

Published: 2004-03-03

Total Pages: 248

ISBN-13: 1403982104

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This collection of scholarly essays reassesses the Beat Generation writers in mid-century American history and literature, as well as their broad cultural impact since the 60s from contemporary critical, theoretical, historical, and interdisciplinary perspectives. The traditional canon of major writers in this generation is expanded to include women and African Americans. The essays offer critiques of media stereotypes and popular cliches that influence both academic and popular discourse about the Beats, connect the literature of the Beat movement to music, painting, and film, and ultimately open new directions for study of the Beats in the 21st century.