The Marketing Performance Blueprint

The Marketing Performance Blueprint

Author: Paul Roetzer

Publisher: John Wiley & Sons

Published: 2014-08-04

Total Pages: 260

ISBN-13: 1118883438

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Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.


Enterprise Performance Management Done Right

Enterprise Performance Management Done Right

Author: Ron Dimon

Publisher: John Wiley & Sons

Published: 2013-03-06

Total Pages: 208

ISBN-13: 1118417135

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A workable blueprint for developing and implementing performance management in order to improve revenue growth and profit margins Enterprise performance management (EPM) technology has been rapidly advancing, especially in the areas of predictive analysis and cloud-based solutions. Real Enterprise Performance Management introduces a framework for implementing and managing next-generation functionality for better insight, focus, and alignment of EPM. This blueprint shows that EPM can have a direct positive impact on revenue growth, operating margin, asset utilization, and cash cycle efficiency. Introduces a framework for implementing and managing next-generation functionality for better insight, focus, and alignment Reveals that EPM can have a strong impact on revenue growth, operating margin, asset utilization, cash cycle efficiency Today's businesses have a great deal of data and technology, but less-than-fact decisions are still made. Executives need a structured framework for gathering, analyzing, and debating the best ways to deploy capital, people and time. Real Enterprise Performance Management joins IT and finance in a digestible blueprint for developing and implementing performance management in order to improve revenue growth and profit margins.


Performance Management

Performance Management

Author: James W. Smither

Publisher: John Wiley & Sons

Published: 2009-07-28

Total Pages: 527

ISBN-13: 0470493917

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There has been a shift in HR from performance appraisal to performance management. A new volume in the SIOP Professional Practice Series, this book contains a broad range of performance management topics, offers recommendations grounded in research, and many examples from a variety of organizations. In addition to offering state-of-the-art descriptions of performance management needs and solutions, this book provides empirical bases for recommendations, demonstrates how performance management tracks and helps promote organizational change, and exams critical issues. This book makes an ideal resource for I/O psychologists, HR professionals, and consultants. "In this comprehensive and timely volume, Smither and London assemble an exceptional collection of chapters on topics spanning the entire performance management process. Written by leading researchers and practitioners in the field, these chapters draw on years of research and offer a blueprint for implementing effective performance management systems in organizations. This volume is a 'must-read' for all those interested in performance management." —John W. Fleenor, Ph.D., research director, Center for Creative Leadership


Performance

Performance

Author: Mark A. Stiffler

Publisher: John Wiley & Sons

Published: 2006-07-06

Total Pages: 216

ISBN-13: 0471944106

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A unified approach to performance management that integrates organization and employee performance Performance provides a practical framework for rethinking what performance management is and how it can be used to better execute strategy. It clearly presents a unified approach for aligning, measuring, rewarding, reporting, and analyzing the performance of an organization and its people that enables executives and managers to move beyond today’s incomplete and fragmented approach to performance management. Featuring real-world illustrations and intuitive, practical, and actionable steps to creating a performance-driven organization, this essential guide will fundamentally change how you think about your organization’s performance.


Managing Business Performance

Managing Business Performance

Author: Umit S. Bititci

Publisher: John Wiley & Sons

Published: 2015-08-11

Total Pages: 62

ISBN-13: 1119025699

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Motivate, engage, and achieve lasting success with more effective performance management Managing Business Performance offers a unique blueprint for achieving organisational excellence through improved productivity, efficiency, engagement, and morale. With a unique approach that acknowledges the human aspect of performance management, this book combines technical and social know-how to give you a solid framework for designing, configuring, and managing performance improvement initiatives with sustainable results. You'll find practical models, techniques, and tools that take you beyond management theory into advice that you can use, with clear explanations that steer you toward the customisations that would best suit your organisation. International case studies illustrate these ideas in action, providing an intimate look at how cultural differences impact management strategies, and insight into how they can be managed. Organisational performance tools and techniques are well established, but many organisations will never realise their full benefit. This book helps you get more out of your performance strategy by showing you how the organisation's complex social nature impacts real-world outcomes, and how it can be used to drive better performance. Blend technical and social management strategies Keep people motivated and engaged See better results with more staying power Get the very best from your organisation Performance management strategies that fail to take people into account are counterproductive. There's no better way to de-motivate, demoralise, and disengage the people upon whom the organisation depends. Sustainable success requires a blended approach that utilizes the most effective science within the art of people management, and Managing Business Performance gives you a solid foundation for better business performance strategy.


The Process Improvement Handbook: A Blueprint for Managing Change and Increasing Organizational Performance

The Process Improvement Handbook: A Blueprint for Managing Change and Increasing Organizational Performance

Author: Tristan Boutros

Publisher: McGraw Hill Professional

Published: 2013-10-13

Total Pages: 412

ISBN-13: 0071817670

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The Definitive Guide to Process Improvement & Operational Excellence. This complete body of knowledge for process improvement professionals provides an easy-to-understand foundation for process maturity capability in any company. Gold Medal Winner of the 2015 Axiom Book Award for best business theory book! The Process Improvement Handbook: A Blueprint for Managing Change and Increasing Organizational Performance introduces an all-encompassing body of knowledge for anyone looking to improve their operating environment. It presents a practical way to build and improve processes, and can assist professionals whether they are learning the basics of Process Improvement, planning their first improvement project, or evangelizing process oriented thinking throughout their organization. All of the concepts explained in this book encapsulate everything needed to enable process excellence from start to finish, saving time, conserving resources, and accomplishing more in a competitive timeframe. These practical insights will make you more effective in any Process Improvement role: from contributor, stakeholder, executive, team member, department, business division, supplier, and customer. Highlights include: A comprehensive framework that outlines the methods, tools, and competencies used to create sustainable Process Improvement efforts An industry-leading architecture approach for building organizational processes - Process-Oriented Architecture (POA) Demonstrating the importance of end-to-end process improvement, and the pitfalls of individual and isolated improvement methods Capitalizing on practical agility principles to deliver faster results Sample learning materials such as instructions for getting started, practical guides, real-world case studies, and templates available in the book and on an affiliated website A self-sufficient reference guide that all employees can easily use or self-train with A common vocabulary within the Process Improvement profession for discussing, writing, and applying Process Improvement concepts A robust tool for educating or training organizations and professionals Includes a Foreword from Dr. H. James Harrington, prolific author of over 35 Process Improvement books and winner of numerous quality awards including ASQ's Distinguished Service Medal.


SHRM-CP Exam Blueprint

SHRM-CP Exam Blueprint

Author: Bill T Reese

Publisher: Bill T Reese

Published: 2023-09-15

Total Pages: 120

ISBN-13:

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Are you aspiring to become a certified HR professional? Are you preparing for the challenging SHRM-CP (Society for Human Resource Management-Certified Professional) exam? Look no further! This guide is your comprehensive resource to help you succeed in this critical milestone of your HR career. In today's dynamic and complex business environment, HR professionals are at the forefront of shaping organizations. The SHRM-CP certification is designed to validate your expertise in HR competencies, ethical practice, business acumen, talent acquisition, talent management, technology, and more. Whether you're just starting your HR journey or looking to advance your career, this book provides the knowledge and practice you need to excel in the SHRM-CP exam. Key Features: · Comprehensive Coverage: This book delves into all knowledge areas and competencies required for the SHRM-CP exam, ensuring that you are well-prepared to tackle any question that may come your way. · Practice Questions: Test your knowledge with a wide range of practice questions that mimic the format and difficulty level of the actual exam. Detailed answer explanations help you understand the rationale behind each answer. · Real-World Scenarios: Explore real-world HR scenarios and case studies that challenge your problem-solving skills and application of HR principles in practical situations. · HR Technology Insights: Understand the role of technology in HR, including HRIS (Human Resource Information System), ATS (Applicant Tracking System), LMS (Learning Management System), and more, and how they can optimize HR functions. · Ethical Practice Emphasis: Learn the importance of ethical practice in HR and how to navigate complex ethical dilemmas, building trust and credibility within your organization. · Strategic Talent Management: Master the art of talent acquisition, recruitment, selection, workforce planning, and succession planning, vital aspects of HR that drive organizational success. · Business Acumen: Develop a deep understanding of your organization's industry, financial aspects, and the role of HR in achieving business goals. · Diversity and Inclusion: Explore the significance of diversity and inclusion in the workplace, and learn how to implement strategies that promote a diverse and inclusive workforce. Whether you're studying independently or participating in a formal SHRM-CP exam preparation program, this guide serves as your indispensable companion on the journey to certification. It provides the knowledge, practice, and insights you need to excel in the exam and, more importantly, to excel in your HR career. Don't leave your SHRM-CP exam success to chance. Invest in your future as an HR professional with the guidance and resources offered in this comprehensive guide. Prepare to demonstrate your HR expertise and join the ranks of Certified Professionals in Human Resources with confidence and competence. Unlock your potential, conquer the SHRM-CP exam, and embark on a rewarding HR career. Get your copy today and take the first step towards professional excellence!


Prove It!

Prove It!

Author: Stacey Barr

Publisher: John Wiley & Sons

Published: 2017-01-18

Total Pages: 150

ISBN-13: 0730336247

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Inspire performance and prove your leadership impact Prove It! is the executive guide to improving organisational performance through the practice of evidence-based leadership. More than ever before, the world is demanding transparency and accountability from organisational leaders, and there is a growing push to hold leaders responsible for the performance of their organisation. Many executives panic at the thought of what transparency might reveal and how they might be held accountable, but others relish the opportunity to showcase their organisation's performance. The difference is in the leadership methodology. The best leaders already know how their organisation is performing, and that it has improved during their tenure – and they can prove it because they practise evidence-based leadership. This book offers a clear blueprint for building on your existing skills and performance management systems to build a truly high performance organisation. Just three personal leadership habits and three organisation-wide habits can transform your organisation into the powerhouse you know it can be. With a simple methodology and a focus on practical results, this book can help you: Set a strategic direction that really does inspire organisational excellence Gain a true picture of your organisation's performance Master the habits that help you lead a high-performance culture Improve your organisation objectively, measurably and quickly If an organisation can only be as good as its leadership, it's reasonable to place the burden of performance responsibility on those who make the decisions. A leader's job is to inspire, motivate and guide, and those who do it well are already raising the bar. Prove It! gives you a practical model for measurable, real-world results, starting today.


The Operational Audit Blueprint - Definitions, Internal Audit Programs and Checklists for Success

The Operational Audit Blueprint - Definitions, Internal Audit Programs and Checklists for Success

Author: SALIH AHMED ISLAM

Publisher: SALIH AHMED ISLAM

Published: 2023-04-09

Total Pages: 642

ISBN-13:

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"The Operational Audit Blueprint: Definitions, Internal Audit Programs, and Checklists for Success" is an indispensable guide for anyone seeking to improve their organisation's operational processes through operational auditing. This book provides a comprehensive overview of operational auditing, including the tools and techniques used by internal auditors to evaluate operational processes. It also emphasises the importance of audit programs and checklists in achieving success. Contents of the book: FINANCE • Financial reporting • Investments • Accounts payable and receivable • Budgeting & Monitoring • Fixed assets • Tax compliance HR · Human resources · Payroll · Payroll cycle data analytics MANUFACTURING · Planning and production control · Quality control · Maintenance · Safety · ESG SUPPLY CHAIN · Demand Planning · Purchasing · Tendering · Import · Inventory · Third-Party Labour Contractor · Warehouse Management · Purchase-to-Pay Cycle Data Analytics SALES & MARKETING · Sales Management · Sales Performance And Monitoring · Product Development · Pricing And Discount · Promotion And Advertising · Marketing Campaigns · Credit Limits · Export · Order Processing · Customer Relationship Management · Retail · Customer Credit Data Analytics INFORMATION TECHNOLOGY · Business Continuity Management · Data Privacy · Database · It General Controls · It Security Management · It Backup & Recovery · It Vendor Management · It Access Controls · It Asset Management · It Change Management · It Data Management · It Help Desk GENERAL PROCESSES · Contract Management · Project Management · Ethics · Ethical Business Conduct Guidelines · Fraud Prevention Whether you're a business owner, manager, or internal auditor, "The Operational Audit Blueprint: Definitions, Internal Audit Programs, and Checklists for Success" is an essential resource for achieving operational and financial success through improved operational auditing. With this book, you will be able to identify and address potential issues before they become significant problems, ensuring that your organization's are operating at peak efficiency.