Blueprint Electronic Publishing Glossary
Author: Michael Card
Publisher:
Published: 1992
Total Pages: 168
ISBN-13:
DOWNLOAD EBOOKEven the most conservative members of the information and communication industries are now examining the implications of investing in electronic media while keeping up-to-date with electronic developments in preparing and producing conventional hard-copy product. One of the problems of getting to grips with the strategic assessment of the electronic information industry is that it is cloaked in its own arcane vocabulary. Before one can progress with an understanding of both media and markets, it is essential to demystify this jargon and get at the basic ideas in simple, easy-to-understand terms.