Leeds - Bradford Airport Through Time

Leeds - Bradford Airport Through Time

Author: Alan Phillips

Publisher: Amberley Publishing Limited

Published: 2012-08-15

Total Pages: 190

ISBN-13: 1445623633

DOWNLOAD EBOOK

This fascinating selection of photographs traces some of the many ways in which Leeds - Bradford Airport has changed and developed over the last century


Manchester Airport Through Time

Manchester Airport Through Time

Author: Peter C. Brown

Publisher: Amberley Publishing Limited

Published: 2017-02-15

Total Pages: 170

ISBN-13: 1445663910

DOWNLOAD EBOOK

This fascinating selection of photographs traces some of the many ways in which Manchester Airport has changed and developed over time.


Central Birmingham Through Time

Central Birmingham Through Time

Author: Eric Armstrong

Publisher: Amberley Publishing Limited

Published: 2009-10-15

Total Pages: 193

ISBN-13: 1445627329

DOWNLOAD EBOOK

The fascinating history of central Birmimgham, illustrated through old and modern pictures.


Airport Marketing

Airport Marketing

Author: Nigel Halpern

Publisher: Routledge

Published: 2013-06-19

Total Pages: 366

ISBN-13: 1136306544

DOWNLOAD EBOOK

In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.


An American Association for State and Local History Guide to Making Public History

An American Association for State and Local History Guide to Making Public History

Author: Bob Beatty

Publisher: Rowman & Littlefield

Published: 2017-10-27

Total Pages: 261

ISBN-13: 1442264152

DOWNLOAD EBOOK

Gain insight into history organizations of all shapes and sizes in this book, which addresses the opportunities and challenges of public historians’ work through the prism of the past, present, and future of our communities and institutions, as well as the public history field itself. Featuring essays from some of the leading thinkers in the profession, this book not only looks at major themes as they relate to historians’ work but also inspires creativity in how they approach their work in an institutional and personal sense. The themes themselves are important, but even more important are the articles (presented here as chapters) that amplify the overarching themes. Chapters discuss in-depth and through real-world examples, the work of history organizations. They specifically focus on the challenges and opportunities that are important to any nonprofit (or small business)—entrepreneurship, change, transformation, possibility/opportunity, partnerships—but also those unique to history organizations, leverage the asset of history to: explore place, commemorate the past (and therefore better understand the present), demonstrate how it is people who make history, and discern how to use the past to chart the future. Together, An American Association for State and Local History Guide to Making Public History provides a roadmap of the national discussions the field of history museums and organizations is having regarding its present and the future.


Aviation strategy

Aviation strategy

Author: Great Britain: Parliament: House of Commons: Transport Committee

Publisher: Stationery Office

Published: 2013-06-03

Total Pages: 372

ISBN-13: 9780215058768

DOWNLOAD EBOOK

Incorporating HC 765-i-vii, session 2012-13. Report published as Volume 1 (ISBN 9780215057440); additional written evidence is contained in Volume 3, available on the Committee website at www.parliament.uk/transcom


Teaching Public History Creatively in Alabama

Teaching Public History Creatively in Alabama

Author: Sharony Green

Publisher: Taylor & Francis

Published: 2024-04-30

Total Pages: 163

ISBN-13: 1040024181

DOWNLOAD EBOOK

This book chronicles a University of Alabama historian’s efforts to engage public history over the course of a decade, highlighting personal and educational experiences inside and outside of the classroom. Each chapter reveals how Sharony Green, her students, and collaborators used various public places and spaces in Alabama, including the University of Alabama and Tuscaloosa, where she teaches, as “labs” to learn more about our shared past. Inspired by her familiar beginnings in a historic community in Miami, Florida, the author, a descendant of people from the American South and the Bahamas, unveils her encounters with the built environment, old documents and objects, motion pictures, music, and all kinds of historical actors. The book shares a variety of projects including exhibits and displays, images, videos, songs, and poetry, that serve as manifestations of her encounters with the places around her and her students. Together, these stories uncover an unexpected journey into public history, offering new ways to think about the field and humanities more generally. Teaching Public History Creatively in Alabama is an enlightening resource to both intentional and unintentional practitioners of public history, including scholars, students, and general readers interested in connecting with the past.


Prestwick Airport Through Time

Prestwick Airport Through Time

Author: Peter C. Brown

Publisher: Amberley Publishing Limited

Published: 2018-07-15

Total Pages: 163

ISBN-13: 1445677709

DOWNLOAD EBOOK

Peter C. Brown explores the fascinating history of Prestwick Airport with a selection of old and new photographs.