Binge Worthy Branding
Binge Worthy Branding

Author: Sterling McKinley

Publisher:

Published: 2020-05-14

Total Pages:

ISBN-13: 9780578643588

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Binge Worthy Branding explains how your brand can survive in this noisy and competitive economy. Whether you are a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software so that you can build customer loyalty and outpace your competition. This book is written as an introduction to a new era of branding that Sterling calls "Binge Worthy Branding." Rather than teach specific tactics or offer a step-by-step technical guide, Sterling will prepare you for the evolving expectations of your customers.What do Amazon, Netflix, and Starbucks have in common? Netflix automatically plays you the next episode in a series without you making any decisions at all. Amazon tracks your buying history and anticipates what you will buy next. Starbucks's mobile app rewards you for purchases and encourages repeat store visits. If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps your customers coming back for more.

Bingeworthy Bundle
Bingeworthy Bundle

Author: Robyn Carr

Publisher: MIRA

Published: 2020-07-20

Total Pages: 1148

ISBN-13: 036970293X

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Read these page-turners before devouring them on Netflix! This exclusive collection features fan-favorite stories that inspired the Netflix Original Series by #1 New York Times bestselling authors Robyn Carr and Sherryl Woods. Virgin RiverRecently widowed Melinda Monroe answers an ad for a midwife/nurse practitioner in the remote mountain town of Virgin River, but when she arrives, nothing is what she expected. Mel decides to leave town the following morning, but a tiny baby, abandoned on a front porch, changes her plans…and former marine Jack Sheridan cements them into place. Stealing HomeThere’s been nothing calm about Maddie Townsend’s life since her marriage broke up. But if Maddie is already a tad on edge with everything on her plate, it’s nothing compared to the chaos that ensues when she discovers that her son’s baseball coach has feelings for her—and that the whole town disapproves.

100 Marketing Gimmicks that F*cking Work
100 Marketing Gimmicks that F*cking Work

Author: Jack Pemberton

Publisher: eBookIt.com

Published: 2023-08-17

Total Pages: 314

ISBN-13: 1456641549

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Unconventional Wisdom: Dive Deep into the World of Marketing Like Never Before! Ever felt like traditional marketing methods were a tad too boring? Maybe even outdated? Dive into the edgy, humorous, and downright audacious world of "100 Marketing Gimmicks that F*cking Work." The modern consumer has seen it all, heard it all, and frankly - they're a bit tired. In the cacophony of brands screaming for attention, how do you make your voice heard? The answer lies in being bold, being different, and sometimes, being a little irreverent. This book is not for the faint-hearted or those deeply rooted in old-school methods. It's for the brave, the risk-takers, and those willing to color outside the lines. "Yes, Cursing in the Title is a Marketing Gimmick" - and that's just the tip of the iceberg. The author, with a sharp wit and keen understanding of modern marketing dynamics, takes you on a roller-coaster ride. From tales of audacious brand campaigns that garnered millions in revenue, to the psychology behind why these gimmicks are so effective, prepare to be enlightened and entertained. But it's not all fun and games. Behind the humor and edgy examples lies a deep understanding of marketing principles. Each gimmick is dissected, analyzed, and presented with actionable insights you can implement in your campaigns. Whether you're a budding entrepreneur, a seasoned marketing professional, or just a curious reader, there's a wealth of knowledge waiting for you. So, are you ready to change the way you view marketing? To embrace the unconventional and get results? Grab your copy today and dive into a world where rules are meant to be broken, and the results speak for themselves. Your audience is waiting for something fresh. Give them what they never knew they needed.

Get Vocal for Local
Get Vocal for Local

Author: Arvin Subramanian

Publisher: Notion Press

Published: 2020-11-05

Total Pages: 130

ISBN-13: 1649516711

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Excellent work! Very relevant examples included including some very recent too. Great synthesis of essentials of marketing communications in the modern context. Mayur Abhaya Managing Director - Lifecell International Arvin Subramanian has put together simple techniques that can be applied by today's marketers in preparing effective digital content strategies for a brand. In current times, the need to connect with your audience locally is paramount and this book helps put that core thought into pragmatic solutions. Manish Kishore & Surej Salim, Founders - Digitally Inspired Media About the book Today, India is seeing tremendous internet penetration. Especially regional users are adopting the internet at a rapid pace. This opens up, phenomenal opportunities for brands to further expand and cater to such a new internet audience. But the challenge for brands is that consumers from each regional market is starkly unique and different from each other. Brands cannot operate with one size fits for all strategy, in this kind of situation. This handbook talks about the various stages and processes involved in customizing content strategy, to craft the brand’s regional narrative.

Branded Content Boss
Branded Content Boss

Author: Ashiish V Patil

Publisher: Bigfoot Publications

Published:

Total Pages: 293

ISBN-13: 8197034753

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In a world that's drowning in info and starved for attention, connecting with consumers has become tougher than surviving a saas-bahu soap. People are dropping serious cash to dodge or block ads, and the old interruption playbook is as outdated as a cassette player. That's where Branded Content swoops in like a boss. Borrowing the tricks of the entertainment world to turn marketing into a binge-worthy series. Forget just shoving ads in people's faces we're talking about creating content so epic, they'll be hunting it down like it's the last pizza on Earth. We're talking step-by-step insights... To decode Branded Content, covering every type, format and scale. With tools to evaluate, measure, plan and design Branded Content. Featuring case studies of the biggest Global and Indian brands. Exclusive interviews with industry top dogs - Heads of Media, Creative Agencies, Advertising, Clients from Group M, Leo Burnett, Capital Foods and Studios, Creators including TVF, Tanmay Bhat, Ashish Chanchlani. Plus, a ton of resources, templates. Whether you're a Marketer, Creator, Agency Guru, Client, Student or just curious about Marketing, building a brand - this is your shortcut to become a Branded Content Boss!

The Psychology of Binge Watching TV
The Psychology of Binge Watching TV

Author: Barrie Gunter

Publisher: Taylor & Francis

Published: 2024-11-22

Total Pages: 205

ISBN-13: 1040252990

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This fascinating work provides an up-to-date examination of shifts in the nature and impact of TV and video watching that have largely been driven by non-linear TV and video services online. The book reviews research evidence from around the world about the physical and behavioural shift of viewing away from linear and towards non-linear TV and video services. It studies the psychological factors that underpin and drive this shift and the impact of binge-watching behaviour on people’s physical and psychological health and social relationships. Along the way, it differentiates between "binge-watching" and "heavy-viewing" and considers binge-watching as a distinctive form of TV/video use that has its own reasons of occurrence and impacts. The Psychology of Binge Watching TV is aimed principally at students and academics interested in psychology, media, mental health and other related disciplines. It will also interest any readers looking to understand more about the psychology behind binge-watching and the potentially positive and negative effects on audiences.

The 90 Day Brand Plan
The 90 Day Brand Plan

Author: Dain Walker

Publisher: John Wiley & Sons

Published: 2024-05-01

Total Pages: 231

ISBN-13: 1394221118

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Become a known name and authority in your field to unlock infinite money-making opportunities In The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services. Discover how to nail and scale your likeability, charisma, and character as you channel your personal brand’s attention into whatever company or product you’re building. The author explains how he used his own personal Instagram following to grow multi-million-dollar brands, and how you can do the same thing. You’ll also find: Strategies to use your creativity, sales abilities, action plans, and fun daily mental exercises to create the right mindset and skillset for growth Ways to eliminate fear, rejection, and self-doubt as you learn to unpack personal belief into the creation of content of all sorts Techniques to harness a variety of income streams, including those from social media, speaking, selling, podcasting, marketing, pitching, and advertising An effective and insightful guide to harnessing the full potential of your personal credibility, expertise, and authority, The 90 Day Brand Plan will prove invaluable to influencers, promoters, marketers, entrepreneurs, and founders of all stripes.

Brand Strategy in Three Steps
Brand Strategy in Three Steps

Author: Jay Mandel

Publisher: Kogan Page Publishers

Published: 2023-06-03

Total Pages: 257

ISBN-13: 1398609803

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Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.

B.R.A.N.D. UNLEASHED
B.R.A.N.D. UNLEASHED

Author: Ranghan Venkatraman

Publisher: Notion Press

Published: 2024-01-17

Total Pages: 296

ISBN-13:

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Redefining Success in the Algorithmic Age What if the well-trodden road of fierce competition doesn't lead to success, but instead molds you into a mere echo of the rivals you strive to surpass? Unveil the paradox of the modern business landscape—a revelation that challenges norms. Enter the realm of B.R.A.N.D., where the key to unlocking future-proof enterprise lies in the uncharted. Are you ready to transcend mediocrity, rewrite the rules, and orchestrate your own symphony of success in the algorithmic age?" Literary Light: Illuminating Paths for Autism and Underprivileged Kids With your purchase of this book, you're not just gaining a treasure of knowledge but also contributing to a noble cause. The proceeds are allocated to Spectrum Spotlight, a non-profit organization focused on autism, and towards supporting underprivileged children with special needs. This gesture of yours extends beyond reading, directly impacting lives and fostering positive change in our community.

Binge Watching
Binge Watching

Author: Cheryl Campanella Bracken

Publisher: Peter Lang Us

Published: 2020

Total Pages: 194

ISBN-13: 9781433161902

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This book situates binge watching as one of several new television viewing behaviors which collectively contribute to a fundamental change in the way we view television today. Simply put, binge watching changes, or has the potential to change, everything Engagement, immersion, attention to content and other devices, identification with characters and social engagement with fellow viewers, as well as content choices, and cable and over-the-top (OTT) subscription rates. Binge watching has quickly become a new norm in television viewing across audiences. Binge Watching reviews historically significant advancements in the television industry and in technology that better enable binge watching, such as timeshifting, increasing quantity and (sometimes) quality of content, as well as distribution strategies and suggestions algorithms employed by OTT providers. We situate binge watching as human-centered, that is, driven by innate human needs and wants, such as a desire to consume well-constructed stories and to connect with others. We also review the current state of academic binge watching research-from motives and habituation to the (over-pathologizing) addiction-based studies. This text concludes with a synopsis of the central arguments made and identifies several areas for future research.