Bibliography on Marketing to Low-income Consumers
Author: United States. Business and Defense Services Administration
Publisher:
Published: 1969
Total Pages: 60
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: United States. Business and Defense Services Administration
Publisher:
Published: 1969
Total Pages: 60
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Business and Defense Services Administration
Publisher:
Published: 1969
Total Pages: 60
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Task Force on Marketing and the Low-Income Consumer
Publisher:
Published: 1971
Total Pages: 76
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Business and Defense Services Administration
Publisher:
Published: 1969
Total Pages: 52
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Task Force on Marketing and the Low-Income Consumer
Publisher:
Published: 1971
Total Pages: 76
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1969
Total Pages: 49
ISBN-13:
DOWNLOAD EBOOKAuthor: Linda F. Alwitt
Publisher: SAGE Publications, Incorporated
Published: 1996-02-15
Total Pages: 216
ISBN-13:
DOWNLOAD EBOOKProduct, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Author: United States. Executive Office of the President. Office of Consumer Affairs
Publisher:
Published: 1971
Total Pages: 204
ISBN-13:
DOWNLOAD EBOOKAuthor: U.S. Office of Consumer Affairs
Publisher:
Published: 1971
Total Pages: 204
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1969
Total Pages:
ISBN-13:
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