A collection of recipes for every course and every meal emphasizes maximum use of limited time and minimal final preparation and cooking, provides instructions for microwave and pressure cooking, and includes dishes fully prepared ahead of time
A special edition of the favorite cookbook features a special holiday section that contains a host of recipes, photographs, menus, and tips for the Halloween, Thanksgiving, Hanukkah, Christmas, and New Year's holidays, along with more than one thousand classic and contemporary recipes in the regular sections.
“An elegant, meticulously researched, and eminently readable history of the books that define us as Americans. For history buffs and book-lovers alike, McHugh offers us a precious gift.”—Jake Halpern, Pulitzer Prize winner and New York Times bestselling author “With her usual eye for detail and knack for smart storytelling, Jess McHugh takes a savvy and sensitive look at the 'secret origins' of the books that made and defined us. . . . You won't want to miss a one moment of it.”—Brian Jay Jones, author of Becoming Dr. Seuss and the New York Times bestselling Jim Henson The true, fascinating, and remarkable history of thirteen books that defined a nation Surprising and delightfully engrossing, Americanon explores the true history of thirteen of the nation’s most popular books. Overlooked for centuries, our simple dictionaries, spellers, almanacs, and how-to manuals are the unexamined touchstones for American cultures and customs. These books sold tens of millions of copies and set out specific archetypes for the ideal American, from the self-made entrepreneur to the humble farmer. Benjamin Franklin’s Autobiography, How to Win Friends and Influence People, Webster's Dictionary, Emily Post’s Etiquette: Americanon looks at how these ubiquitous books have updated and reemphasized potent American ideals—about meritocracy, patriotism, or individualism—at crucial moments in history. Old favorites like the Old Farmer’s Almanac and Betty Crocker’s Picture Cook Book are seen in this new way—not just as popular books but as foundational texts that shaped our understanding of the American story. Taken together, these books help us understand how their authors, most of them part of a powerful minority, attempted to construct meaning for the majority. Their beliefs and quirks—as well as personal interests, prejudices, and often strange personalities—informed the values and habits of millions of Americans, woven into our cultural DNA over generations of reading and dog-earing. Yet their influence remains uninvestigated--until now. What better way to understand a people than to look at the books they consumed most, the ones they returned to repeatedly, with questions about everything from spelling to social mobility to sex. This fresh and engaging book is American history as you’ve never encountered it before.
IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.
Includes over 1,000 recipes with complete nutrition information, food history, special helps, time-saving recipes and ideas, and charts of yields and equivalents.
A captivating collection that celebrates the wonderful recipes from the Betty Crocker archives in a package that appeals to the modern cook Betty Crocker Lost Recipes is the ultimate treasure for the most devoted Betty Crocker fans, as well as cooks who are interested in recipes with a retro/nostalgic twist. Eighty percent of the book includes tried-and-true recipes that simply aren’t in today’s cooking repertoire—mainly from-scratch recipes that are hard to find. Twenty percent is a fun look back at some of the cooking customs of the past that may not be worth repeating, but are worth remembering. Features include ideas like “How to Throw a Hawaiian Tiki Party,” and the robust introductory pages contain interesting stories, anecdotes, and artwork from Betty Crocker’s history. Recipes are carefully curated to ensure that they are still relevant, achievable, and made with available ingredients—think Beef Stroganoff, Chicken à la King, Waldorf Salad, and Chiffon Cake. These lost recipes are ready to grace the tables of a whole new generation of cooks.
The fully updated and revised edition of the cookbook that generations of Americans trust, with more than 375 new recipes—including for air fryers, multi cookers, slow cookers, and more—everything the modern home cook needs to confidently cook today. For the past 100 years, Betty Crocker has helped generations of American home cooks, and this is the cookbook that they’ve come to trust. This 13th edition of the Betty Crocker Cookbook is radically refreshed and made with busy families in mind, with more than 375 exclusive, new, and on-trend recipes. Look for 5-ingredient, air fryer, multicooker, and slow cooker recipes throughout, plus ways to use up your on-hand ingredients, dependable cooking guides, and much, much more. For the health-conscious, you’ll find a new veggie-forward chapter, plus gluten-free and vegan recipes, with full nutritional info for all of the 1300+ recipes. Perfect for makers of any cooking level, this foundational tome offers an introduction to basic kitchen tools and staples plus charts for cooking times and storage, measurement conversions, as well as inspirations to be creative in your cooking. It’s everything a home cook needs for confident cooking and baking at your fingertips, with chapters on appetizers and salads, cookies, cakes, and desserts, and all eating occasions in between. Now in a durable, lay-flat, book format, this comprehensive and indispensable book makes it possible to channel your inner Betty and share great food with those you love.
Today, many people find they don t know kitchen basics, much less know how to cook a meal. Betty Crocker comes to the rescue in Cooking Basics, covering all the information anyone needs to cook, whether they are just leaving home, or discovering a need to cook at any age. Using the 100 appealing recipes here, anyone can learn to cook a complete meal. Nothing is intimidating, and every technique, term and ingredient is clearly explained. Each recipe has its own two-page spread, complete with a photo of the finished food and how-to photos of techniques used in the recipe. It s never been simpler to create a great dish! Betty Crocker interviewed inexperienced cooks, to get just the the right recipes for this book, the ones novice cooks really want: hamburgers three way broiled, grilled or fried; Quick Lasagna; Teriyaki Chicken Stir-fry; Quick Chicken Soup; Shrimp Scampi; Quesadillas; Mashed Potatoes; Strawberry Shortcakes, and other tempting treats. Anyone can cook a dinner -- even entertain -- with these sure-fire recipes. Did you think only gourmets tackled Thanksgiving dinner? Not with Betty Crocker. Included is a complete Thanksgiving feast, with a timetable so everything comes out just right. Whether you want to host the show, or bring a dish to help out your host, this Thanksgiving meal is perfect for everyone. Also covered is how to set up a kitchen, how to read a recipe, a glossary of ingredients and a complete explanation of food preparation terms. Learn about fresh herbs--what they look like and how to use them -- plus complete easy-to-read listings of pasta shapes and salad greens. Sections on grilling, entertaining, table setting, and refrigerator and freezer storage guides complete the book, and make new cooks feel confident on all fronts. No longer does anyone have to be afraid of the kitchen. With Betty Crocker know-how and experience, you can cook up a great dinner!
Here is the complete cooky book-more than 450 recipes, dozens of appetizing full-color photographs, and many how-to-do-it sketches. This treasury of cooky baking embraces all tastes-from the old-fashioned and traditional to the new and sophisticated. Plus a large section devoted entirely to holiday cookies. Fun to use. . .perfect to give. Here's the classic treasury of cookie baking that so many people grew up with: the beloved 1963 edition of Betty Crocker's Cooky Book, now in a brand-new, authentic facsimile of the original book. Remember baking cookies with Mom or Grandma when you were a kid? The wonderful smell, the spatulas to lick and, best of all, delicious cookies you'd helped to make yourself? If you grew up baking with Betty Crocker, then you probably had this book, filled with all your favorites-from Chewy Molasses Cookies to Chocolate Crinkles to Toffee Squares and many more! Now, with this authentic reproduction of the original 1963 edition, you can relive those moments, taste the cookies you grew up with and share them with your loved ones. All the charm of the original and all the great recipes are here. Turn to Betty Crocker's Cooky Book to find: * An authentic facsimile of the classic 1963 edition packed with all your favorite cookie recipes * Over 450 recipes, dozens of nostalgic color photographs and charming how-to sketches * Scrumptious recipes for Holiday Cookies (dozens of Christmas specialties), Family Favorites (for lunchtime, snacktime, anytime), Company Best Cookies (fancy enough for company) and much more This book is a great gift for new and experienced bakers alike. Only one family copy of this favorite cookbook? Now everyone can have a copy of this classic book!