Ben Delaney's Nonprofit Marketing Handbook, 2nd Edition
Ben Delaney's Nonprofit Marketing Handbook, 2nd Edition

Author: Ben Delaney

Publisher: CyberEdge Information Services

Published: 2018-06-01

Total Pages: 85

ISBN-13: 1513635549

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There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This multi-award-winning book will help in-house communications staff be more effective while sticking to their budgets. Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index.

Ben Delaney's Nonprofit Marketing Handbook
Ben Delaney's Nonprofit Marketing Handbook

Author: Ben Delaney

Publisher:

Published: 2014-05-20

Total Pages: 148

ISBN-13: 9781497341135

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There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals.Addressed to the MarCom manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective.The book starts by comparing cultures, and continue through the basic concepts, tools, and processes that ensure success in nonprofit MarCom. It concludes with a glossary and additional resources for the nonprofit marketing team.

Nonprofit Marketing Best Practices
Nonprofit Marketing Best Practices

Author: John J. Burnett

Publisher: John Wiley & Sons

Published: 2007-03-23

Total Pages: 340

ISBN-13: 047179189X

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From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

The Nonprofit Marketing Guide
The Nonprofit Marketing Guide

Author: Kivi Leroux Miller

Publisher: John Wiley & Sons

Published: 2010-04-29

Total Pages: 260

ISBN-13: 047061983X

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A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Successful Marketing Strategies for Nonprofit Organizations
Successful Marketing Strategies for Nonprofit Organizations

Author: Barry J. McLeish

Publisher: John Wiley & Sons

Published: 2010-11-30

Total Pages: 288

ISBN-13: 0470529814

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From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.

Successful Marketing Strategies For Nonprofit Organizations
Successful Marketing Strategies For Nonprofit Organizations

Author: Barry J. McLeish

Publisher: Wiley

Published: 1995-09-08

Total Pages: 0

ISBN-13: 9780471105671

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From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need No matter what type of nonprofit service you provide and regardless of the size of your organization, you need marketing strategies and techniques to maximize your effectiveness. The right marketing campaign can help you get the word out to those who need your services most, woo donors, and expand your influence in the community. And now, Successful Marketing Strategies for Nonprofit Organizations shows you how. Nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. With the help of dozens of anecdotes and real-life case studies, he shows you: * Techniques for analyzing your market and developing a comprehensive marketing plan * Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility * Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization * Examples of how nonprofits across North America have used the strategies described in this book to grow bigger and better than ever Are you about to launch a new marketing program? Do you need to breathe new life into your existing marketing department? In either case, Successful Marketing Strategies for Nonprofit Organizations gives you the tools, the know-how, and the confidence you need to succeed.

The Nonprofit Communications Handbook
The Nonprofit Communications Handbook

Author: Jeff McLinden

Publisher: Jeff McLinden - Wordsmith Marketing, LLC

Published: 2012-11-23

Total Pages: 138

ISBN-13: 9781482069945

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Communicate or die! That's what fundraising consultant and communications expert Jeff McLinden cautions nonprofit CEOs, development directors and marketing managers in this practical handbook. Designed to help you not only share your message to prospects and donors, but to engage them for long-term involvement with your cause, you'll learn dozens of critical principles and best practices for effective -- and profitable -- donor communications. What are the "power channels" that help you raise more money? How do you take best advantage of what's working in this hyper-competitive fundraising environment? How can you employ "cross-channel" marketing communications and new technologies to engage your stakeholders in meaningful "conversations" that raise more money? You'll learn the answers to these questions and, more importantly, learn how to apply them to your own nonprofit organization. With three decades of experience working for some of the largest and most well-known nonprofit organizations -- plus twenty years as a consultant, teacher and trainer -- McLinden reveals tools, tactics, and techniques that can help you create a more powerful, more effective and more profitable communications strategy. WIth the struggle for donor dollars becoming increasingly more competitive, you can't afford to limp along hoping your direct mail appeals and newsletters are going to do the job in keeping volunteers, members and donors actively engaged. "The Nonprofit Communications Handbook" will help you reach your critical fundraising objectives -- and help you keep your donors, partners and members engaged...for a LIFETIME!