Being Direct

Being Direct

Author: Lester Wunderman

Publisher:

Published: 1998

Total Pages: 0

ISBN-13: 9781558508347

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Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '


Feeling Pain and Being in Pain, second edition

Feeling Pain and Being in Pain, second edition

Author: Nikola Grahek

Publisher: MIT Press

Published: 2011-12-16

Total Pages: 199

ISBN-13: 0262262959

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An examination of the two most radical dissociation syndromes of the human pain experience—pain without painfulness and painfulness without pain—and what they reveal about the complex nature of pain and its sensory, cognitive, and behavioral components. In Feeling Pain and Being in Pain, Nikola Grahek examines two of the most radical dissociation syndromes to be found in human pain experience: pain without painfulness and painfulness without pain. Grahek shows that these two syndromes—the complete dissociation of the sensory dimension of pain from its affective, cognitive, and behavioral components, and its opposite, the dissociation of pain's affective components from its sensory-discriminative components (inconceivable to most of us but documented by ample clinical evidence)—have much to teach us about the true nature and structure of human pain experience. Grahek explains the crucial distinction between feeling pain and being in pain, defending it on both conceptual and empirical grounds. He argues that the two dissociative syndromes reveal the complexity of the human pain experience: its major components, the role they play in overall pain experience, the way they work together, and the basic neural structures and mechanisms that subserve them. Feeling Pain and Being in Pain does not offer another philosophical theory of pain that conclusively supports or definitively refutes either subjectivist or objectivist assumptions in the philosophy of mind. Instead, Grahek calls for a less doctrinaire and more balanced approach to the study of mind–brain phenomena.


Be a Direct Selling Superstar

Be a Direct Selling Superstar

Author: Mary Christensen

Publisher: AMACOM

Published: 2013-03-27

Total Pages: 227

ISBN-13: 0814432085

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As a leader in the booming industry of direct sales, Mary Christensen knows something about the opportunities of launching a direct selling business. Her newest book, Be a Direct Selling Superstar, is an all-encompassing guide to building, leading, and managing a direct sales organization, a book that can help anyone else generate new source of income and turn a major profit. Gain an advantage over the estimated 15.6 million people involved in direct selling in the US (over 100 million worldwide) and achieve long-term success in direct selling with this how-to on goal setting, effective marketing, persuasive communication, networking, influencing, work-life balance, time management, and financial planning.With a clear, strategic understanding of the benefits of direct sales--including low start-up costs, strong earning potential, and a flexible work schedule--Christensen leverages her personal experience to help you become a superstar at direct selling. You’ll be equipped to enter the lucrative arena of enterprise building and, ultimately, create and lead a team that will help you achieve your financial dreams.


Letter from Birmingham Jail

Letter from Birmingham Jail

Author: MARTIN LUTHER KING JR.

Publisher: Penguin Classics

Published: 2018

Total Pages: 0

ISBN-13: 9780241339466

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This landmark missive from one of the greatest activists in history calls for direct, non-violent resistance in the fight against racism, and reflects on the healing power of love.


Dare to Lead

Dare to Lead

Author: Brené Brown

Publisher: Random House

Published: 2018-10-09

Total Pages: 321

ISBN-13: 0399592520

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#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.


Improv Leadership

Improv Leadership

Author: Stan Endicott

Publisher: Zondervan

Published: 2020-06-09

Total Pages: 190

ISBN-13: 0310112966

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You already know that there's no script for effective leadership... That's why Improv Leadership reveals five skills that will help you unleash your own leadership potential on every unexpected challenge and status quo. Anyone can read books and apply lessons, but only the best can develop what they know to bring out the best in any person or circumstance. These natural leaders understand the key principles of connecting, coaching, and communicating and use these ideas to build strong teams. In Improv Leadership, Stan Endicott and David Miller share five leadership competencies that all great, improvisational leaders have: Story Mining--how to uncover a person's story and let it shape the way you lead them Precision Praising--how to craft praise to inspire, motivate, and even course-correct your team Metaphor Cementing--how to create concrete illustrations to "cement" an idea in someone's mind Lobbing Forward--how to challenge people to look beyond today to what might be in the future Going North--how to use indirect influence to redirect a person's perspective IMPROV leaders apply these five competencies to initiate powerful conversations, create memorable moments with forward momentum, and craft personal coaching strategies that help people, and teams, grow. The five competencies of IMPROV Leadership are not rigid steps to follow. They are fluid and can be applied to any industry of field. You can't predict every challenge you'll face. There's no playbook that covers every decision. But you can cultivate teams of people who love their work (and each other) and who perform at a high level. And you can lead well in any situation.