The first book to show readers how to create a complete e-commerce driven website using two of the most popular open source technologies, PHP and PostgreSQL Adapted from the strong selling Beginning PHP 5 and MySQL E-Commerce, this book is based on a proven and popular instructional model. PostgreSQL, long the second most popular open source database in the world, has seen a significant resurgence in interest throughout 2005 due to software enhancements and considerable capital injections. It stands to reason already strong interest in this database will continue to grow for the foreseeable future.
This is the fully updated new edition of the popular work that shows readers how to create e-commerce websites using two of the world's most popular technologies: the PHP scripting language and MySQL database. In addition to guiding readers through the creation of a working website using sound enterprise development techniques, the authors take care to provide readers with a variety of alternative implementation solutions. The book has also been updated to reflect the latest development trends, showing readers how to upgrade their shopping cart using Ajax, integrate with Amazon's Web services, and encourage customer feedback through cutting-edge interactive features.
Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions. With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart. Other highlights: The authors show you how to build a complex, extendable e–commerce web site using sound development practices This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program What you’ll learn Build an extensible e–commerce web site using sound development techniques Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services Take advantage of search engine optimization techniques to make your web site more easy to find Who this book is for This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.
* PHP is an open-source server-side scripting language, with millions of users worldwide. It is more popular than Microsoft’s ASP and ASP.NET. Version 5, out before the end of Q2 of 2004, features new OO-programming capabilities. * MySQL is the most popular open source RDBMS. * There are a lot of E-commerce elements, such as credit card transaction processing, that are not easy to learn. This book will provide solid e-commerce solutions for PHP and MySQL developers. * This will be a good companion book to Apress’ 1893115518 Beginning PHP 5 and MySQL: From Novice to Professional by W.J. Gilmore.
* Offering a native Windows release, PostgreSQL 8.0 is poised to garner considerable market share in the open source arena. This book shows readers how to harness this popular open source database with PHP, the world’s most popular web scripting language. * Essentially three books in one, PostgreSQL 8.0 exposes readers to detailed introductions of PHP and PostgreSQL. Readers gain extensive knowledge about these two popular open source technologies to create powerful websites. * Authored by W. Jason Gilmore, author of the best selling Beginning PHP 5 and MySQL: From Novice to Professional, and noted PostgreSQL developer and community liaison Robert Treat.
* This best-selling title has comprehensive discussions about PHP 5, MySQL 5, and how these two popular open source technologies work together to create powerful websites. * Updated to reflect the new features found in MySQL’s most significant release to date. Readers are introduced to advanced database features like triggers, stored procedures, and views. They learn how to integrate these new capabilities into their PHP-driven web applications. The book also discusses PHP’s new MySQL extension, mysqli, which is required for MySQL versions 4.1 and higher. * Packed with hundreds of practical examples covering all aspects of web development, including forms management, templating, database integration, Web services, security, and session handling.
Introduces techniques for building applications that integrate large databases with web interfaces. Using a three-tier architecture, the book focuses on the middle tier and the application logic that brings together the fundamentally different client and database tiers. The authors explain the principles behind searching, browsing, storing user data, validating user input, managing user transactions, and security. Annotation copyrighted by Book News, Inc., Portland, OR.
Market_Desc: The primary audience includes PHP beginners, although basic HTML knowledge is useful. Experienced programmers whose current website has outgrown traditional static structure will also benefit from this book offering them a cost-effective way to upgrade and make their website more efficient and user-friendly. Special Features: · Major release of PHP and MySQL are expected late 2008 - this book will cover the updated features of PHP 6 and MySQL 6· Written by experts in a informal tone and is easy for beginners to understand· Provides plenty of tips and explanations with useful, real-world examples· A solid, practical guide for a quick understanding of the PHP, Apache and MySQL stack About The Book: PHP, Apache, and MySQL are the three key open source technologies that form the basis for most active Web servers. This book takes the reader step-by-step through understanding each component - using it and combining it with the others on both Linux and Windows servers. Beginning PHP 6, Apache, and MySQL 6 guide the reader through the process of creating dynamic, data-driven sites, using the open source AMP model: Apache Web server, the MySQL database system, and the PHP scripting language. The team of expert authors cover topics including: new features of PHP 6 and MySQL 6, PHP scripting, database management, security, integration, e-commerce functions, and provide a complete syntax reference.
