Beat the Recession Marketing
Beat the Recession Marketing

Author: James K. Carley

Publisher: Createspace Independent Pub

Published: 2013-02-19

Total Pages: 152

ISBN-13: 9781481229692

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Includes FREE access to video training for readers only! Learn how to start reaching consumers where they are and grow your business. The world of marketing has changed, as we know it. The side effects of a struggling economy and rapid technology advancements, such as Smart Phones, Social Media and the Internet, has dramatically changed the way consumers connect with businesses. In order for a business to reach the "Modern Consumer" today, it must STOP interrupting what people are interested in, and BECOME what people are interested in. Today, every business must stop and ask themselves four questions: 1) Do you know the needs of your market? 2) Do you know who is your ideal customer? 3) Do you know how to reach local consumers? 4) Are you seeing a positive marketing ROI? Beat The Recession Marketing is made for every Business Professional and Entrepreneur. Inside this book you will learn how to utilize a Multi-Channel Marketing Strategy to consistently get MORE Customers, MORE Revenue and MORE Profit. Today, business success relies heavily upon creating a targeted sales funnel designed especially for your ideal customer. For a consumer to buy your products or services they must Know You, Like You, and Trust You. Beat The Recession Marketing will teach you small business marketing strategies, that reveal how to speak the language of your market. A complete marketing plan template including consumer discovery spreadsheets, video training and recession blueprint. This 6 Pillar System will easily help with marketing your small business and solving five of the biggest problems every business faces: 1) How to increase your visibility in the marketplace. 2) How to generate interested leads. 3) How to capture leads and engage them. 4) How to convert fans into sales. 5) How to build customer retention. James Carley reveals a proven strategy in practical steps, which will help take your business from Blending In to Standing Out. It's time to take your business to the next level. Start Beating The Recession today with something that works.

Beat the Recession
Beat the Recession

Author: Carol A. E. Bentley

Publisher: Promote Your Business Ltd

Published: 2008-10

Total Pages: 467

ISBN-13: 0954920627

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Beat any recession, boost your sales with these proven and easy to implement marketing and copywriting tactics. Powerful sales letter writing techniques, innovative marketing ideas and fresh business tips are helping many business owners boost their growth; effectively beating global economic downturns. Now you can discover the valuable advice they take from Carol Bentley's online blog and use on a daily basis. Carol Bentley shares her skills and knowledge from many years of business and sales writing experience on her online blog at www.copywriting4b2b.com Now she has distilled this valuable advice into an easy to read and use reference book. Take action; implement the powerful techniques revealed in the selection of 139 posts from her copywriting blog. * 28 Writing Tips Make Your Sales Letters Zing * 27 Direct Marketing Insights Boost Your Sales Results * 37 Articles Save Time & Deliver Valuable Business Resources * 11 Inspirational Pearls of Wisdom Motivate You To Success * 13 Web Marketing Tips Expand Your Global Reach And revel in the enlightened thinking revealed in the 19 contributions from these expert authors, each with their own popular online blog... Ed Rivis, Rich Schefren, Dr Martin Russell, Terry Dean, Mark Brownlow, Tui Nijoux, Jill Konrath, Hill Robertson, Cindy Silbert and Marc Kline. The book includes the private, subscriber-only messages Carol sent out with download links for bonus reports and audio gifts.

Recession Marketing
Recession Marketing

Author: Joseph Finora

Publisher: iUniverse

Published: 2009-08

Total Pages: 48

ISBN-13: 1440149941

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Can you market your way out of a recession? Yes you can! By reading this book, among other things, you'll learn how to tap into social media opportunities, how to get on television and into the newspapers, how to e-market and best of all how to keep your business percolating in even the toughest of times. What do we say in our offices? When the going gets tough, the tough start marketing! Is it a coincidence that some of the biggest companies in the world are also the non-stop marketers? Hardly. If you're a businessperson looking to get to that elusive next level, some of the information in this book may help you get there. It's Only a Recession, or Is It? What's All the 'Buzz' about Social Media? Breaking Through Barriers to 'Yes' and Why Price Can Be Irrelevant Is Your Office Crisis-Ready? Harnessing the Cult of Your Personality -- Don't Lose Your Ego, Use It The Greatest Risk of All - Nothing How to Meet the Press or 'I Want My CNBC!'

The Guide to Recession Marketing
The Guide to Recession Marketing

Author: Clyde Josef Souza

Publisher: Aqer Management Corporation

Published: 2013-08

Total Pages: 108

ISBN-13: 9780989838900

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This is a guide to Recession marketing for small and large organizations. It will help: - Craft a strategy to help the business thrive in a recession. - Leverage social media to engage with the target market. - Deploy a mobile marketing campaign for effective targeting. - Deploy guerrilla marketing tactics to find new customers. - Anticipate turns in the business cycle and adapt marketing efforts accordingly.

Recession Storming
Recession Storming

Author: Rupert M. Hart

Publisher: Createspace Independent Publishing Platform

Published: 2008-03-03

Total Pages: 252

ISBN-13: 9781434849533

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The #1 book on Marketing in a Recession on Amazon. com for over 3 years. It was published in early 2008, 9 months before it was announced that we had been in recession since December 2007.So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at [email protected]

How to Beat the Recession
How to Beat the Recession

Author: Alistair Gibb

Publisher: Taxcafe Uk Limited

Published: 2009-06-01

Total Pages: 122

ISBN-13: 9781904608967

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This book is rapidly becoming the definitive guide to making money during a recession. Written by one of the country's most respected business experts, Alistair Gibb draws on over 40 years experience advising both big and small companies how to increase their profits. How to Beat the Recession contains dozens of practical ideas that will help you sell more to your existing customers, develop recession-friendly products and services and steal customers from your competitors by adopting cheap but powerful guerrilla marketing techniques. The book also reveals what changes you must make to your business to increase your profit margins and improve your cash position, without upsetting your customers or employees. Big companies pay thousands for this information. It's all yours for the price of a book!

Boomer Marketing
Boomer Marketing

Author: Ian Chaston

Publisher: Routledge

Published: 2009-06-08

Total Pages: 349

ISBN-13: 1134010044

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Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices. More so than ever before, the current global recession highlights the need for firms to revise their marketing strategies and practices in order to remain competitive. In this book, Ian Chaston uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. Key topics covered include: Marketing errors made by UK banks in the current global crisis Market research Customer targeting Marketing strategies and pricing innovation Promotion and distribution A world first, Boomer Marketing is useful for students of marketing and consumer behaviour and is essential reading for practitioners who understand the need for money-oriented marketing. Additional lecturer material available at www.routledge.com/9780415489638

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Author: Jack Trout

Publisher: McGraw Hill Professional

Published: 2009-10-30

Total Pages: 225

ISBN-13: 0071637109

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The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—andsucceed—in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies—providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on—andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from—and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the new battle ofthe mind.

How to Sell and Market Your Way Out of This Recession and Get Your
How to Sell and Market Your Way Out of This Recession and Get Your

Author: Nicholas Bate

Publisher:

Published: 2009

Total Pages: 0

ISBN-13: 9781906821142

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Selling is the one and only key to survive in recession. This guide contains: phrases you can adapt for yourself to handle price objections; low-cost marketing tactics you can use to flush out those in your market sector who do have budget; and, tips if you are trying to squeeze the best performance out of your reduced head-count sales team.