Basics Design 04: Image
Basics Design 04: Image

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2006-04

Total Pages: 179

ISBN-13: 2940373302

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Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.

Basics Fashion Design 04: Developing a Collection
Basics Fashion Design 04: Developing a Collection

Author: Elinor Renfrew

Publisher: AVA Publishing

Published: 2009-09

Total Pages: 179

ISBN-13: 2940373957

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Teaching the process of developing a fashion collection from initial design through development of product to the product's exhibition and sale, this guide is an essential resource for hopeful designers.

The Fundamentals of Creative Design
The Fundamentals of Creative Design

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

Published: 2011-08-22

Total Pages: 196

ISBN-13: 294044725X

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The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.

Basics Design: Print and Finish
Basics Design: Print and Finish

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

Published: 2014-01-30

Total Pages: 185

ISBN-13: 2940496749

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The Basics Design series is designed to provide graphic arts students with a theoretical and practical exploration of fundamental topics, including layout, format, typography, colour and image. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. The second edition of the sixth book in the series, Print and Finish is a guide to the printing and finishing techniques employed by graphic design studios all over the world. A thorough understanding of these techniques will equip the designer with the ability to harness the creative potential of these processes and add creative elements to a design in order to increase its impact and functionality. Showcasing seven different paper and ink stocks and finishes, the book is an invaluable reference tool. With new contributions and activities, the second edition builds on the success of the first, and is an absolute must-have for all design students.

Image
Image

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2005

Total Pages: 0

ISBN-13: 9782884790659

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An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.

Basics Design 07: Grids
Basics Design 07: Grids

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

Published: 2012-10-29

Total Pages: 210

ISBN-13: 2940447462

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Grids 2nd Edition, the seventh book in the Basics Design series, has been updated with new content and visuals, exploring the construction and ordering of the age and screen through the use of grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations.Through detailed investigation of the principles behind grid design, this book informs and advances your understanding of this key design component, allowing you to devise grids with ease and precision for any situation.

Layout for Graphic Designers
Layout for Graphic Designers

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

Published: 2018-03-08

Total Pages: 209

ISBN-13: 1474255566

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Layout for graphic design concerns the arrangement of text and images on a page. How these elements are positioned, both in relation to one another, and within the overall design scheme, will affect how content is viewed and received. Whether in print or online, it is key to powerful visual communication. Layout for Graphic Designers provides visual arts students with a theoretical and practical underpinning of this design subject. Packed with over 200 examples from key contemporary practices, and fully illustrated with clear diagrams and inspiring imagery, it offers an essential exploration of the subject. This third edition has been updated to include 25 new images and 6 new case studies from Lundgren + Lindqvist, TwoPoints.Net, Bruce Mau Design, Non-Format, Mind Design and Plau.

Basics Photography 04: Post Production Black & White
Basics Photography 04: Post Production Black & White

Author: Steve MacLeod

Publisher: AVA Publishing

Published: 2008-02-05

Total Pages: 179

ISBN-13: 2940373051

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An exciting new addition to the successful Basics Photography series, Post-Production Black and White reveals the way images are captured and produced in black-and-white photography. Author Steve McLeod, a distinguished leader in imaging, focuses on the method, techniques, and processes, both in film and digital, needed to produce fine black-and-white photographic prints. Both a technical manual and a creative tool, this in-depth examination of the black-and-white process shows readers exactly how to create beautiful art prints or, simply, great prints of friends and family. * Author is a world-renowned leader in photographic imaging * Designed for students, packed with useful information for all photographers * Portable take-anywhere format

Basics Illustration 04: Global Contexts
Basics Illustration 04: Global Contexts

Author: Mark Wigan

Publisher: Bloomsbury Publishing

Published: 2009-11-09

Total Pages: 186

ISBN-13: 2940439362

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Basics Illustration 04: Global Contexts will take the reader on a journey through the international contemporary illustration landscape. In the twenty-first century, the field of illustration continues to evolve, and through a broad and contextual approach, this book illuminates its rich historical development, its contribution to civilizations of the past and its continuing cultural significance and promising future. All over the world, versatile, forward-thinking illustrators are having fun making pictures for defined contexts; seeking, sharing and creating both online and offline. Global Contexts features intelligent, allusive, compelling, incisive, humorous and inspiring illustrations by leading exponents past, present and future, embracing open approaches and new strategies to the subject. This is an essential reference book for any dedicated art and design student, aspiring illustrator, professional image-maker and anyone with an interest in this vibrant and dynamic form of expression.

Optical Engineering Fundamentals
Optical Engineering Fundamentals

Author: Bruce H. Walker

Publisher: SPIE Press

Published: 1998

Total Pages: 366

ISBN-13: 9780819427649

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This text aims to expose students to the science of optics and optical engineering without the complications of advanced physics and mathematical theory.