Basics Design 01: Format
Basics Design 01: Format

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

Published: 2012-05-21

Total Pages: 216

ISBN-13: 2940447322

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One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. New material in this edition includes a new chapter, focusing on on-screen, online and moving image, and much of the content has been updated and restructured.

Basics Design 08: Design Thinking
Basics Design 08: Design Thinking

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2010-01-11

Total Pages: 203

ISBN-13: 2940411174

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Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts used by designers in order to start the process that leads to a finished piece of work. This focus on ideas and methods favours a useable approach to design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualisations. Basics Design: Design Thinking teaches the generation of ideas as a practical skill, vital to the creation of successful design.

Layout Essentials
Layout Essentials

Author: Beth Tondreau

Publisher: Fair Winds Press

Published: 2011-06

Total Pages: 209

ISBN-13: 1592537073

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This book outlines and demonstrates basic layout/grid guidelines and rules.

Basics Design 01: Format
Basics Design 01: Format

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2005

Total Pages: 186

ISBN-13: 2940373280

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Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. Basics Design- Format provides a detailed guide to successful implementation of format for students and professionals alike.

Basics Graphic Design 01: Approach and Language
Basics Graphic Design 01: Approach and Language

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

Published: 2017-09-07

Total Pages: 202

ISBN-13: 1350034231

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Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea. Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.

Basics Design 02: Layout
Basics Design 02: Layout

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2011-05-18

Total Pages: 219

ISBN-13: 2940411492

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The second title in the 'Basics Design' series, 'Layout' addresses the practical and aesthetic considerations of the job in hand such as where and how the content will be viewed, regardless of whether the final format is a magazine, website, television graphic or bottle of bubble bath.

Basics Design 02: Layout
Basics Design 02: Layout

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2005-05

Total Pages: 179

ISBN-13: 2940373345

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Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.

Basics Graphic Design 02: Design Research
Basics Graphic Design 02: Design Research

Author: Neil Leonard

Publisher: Bloomsbury Publishing

Published: 2017-07-13

Total Pages: 312

ISBN-13: 135003410X

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Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.