Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production
Wall Street Journal Bestseller Publisher's Weekly Bestseller Learn to automate your busywork and focus on what really matters In Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff entrepreneur, founder, and CEO of Jotform Aytekin Tank delivers a can't-miss blueprint to help you make the most of your most precious asset: time. You'll explore what's possible when you offload repetitive tasks, why automation has democratized innovation, and how you can use cheap—or even completely free—no-code automation tools to transform your ability to focus on what truly matters in your business and life. In the book, you'll discover: Why the future of business is no-code, and how you can use an automation-first mindset to unlock your productivity potential How to move from busywork to less work, and finally to having the time you need to accomplish your most important work How you can use delegation and automation to achieve "timefulness," the state of having enough time A must-read handbook for every entrepreneur, founder, business owner, and freelancer who just doesn't have enough hours in the day, Automate Your Busywork will also earn a place in the libraries of managers, executives, and other business leaders looking to maximize their most valuable resource.
We start our businesses with the best of intentions. Spend more time with the family, travel more, earn lots of money and have more free time. Somewhere along the way, we lose that. Automate Your Business is an easy to read guide for the busy business owner who: - Works long hours - Is stressed - Has a disorganised business - Doesn't like work anymore.... and wants a change!
Learn how to design and develop robotic process automation solutions with Blue Prism to perform important tasks that enable value creation in your work Key FeaturesDevelop robots with Blue PrismAutomate your work processes with Blue PrismLearn basic skills required to train a robot for process automationBook Description Robotic process automation is a form of business process automation where user-configured robots can emulate the actions of users. Blue Prism is a pioneer of robotic process automation software, and this book gives you a solid foundation to programming robots with Blue Prism. If you've been tasked with automating work processes, but don't know where to start, this is the book for you! You begin with the business case for robotic process automation, and then move to implementation techniques with the leading software for enterprise automation, Blue Prism. You will become familiar with the Blue Prism Studio by creating your first process. You will build upon this by adding pages, data items, blocks, collections, and loops. You will build more complex processes by learning about actions, decisions, choices, and calculations. You will move on to teach your robot to interact with applications such as Internet Explorer. This can be used for spying elements that identify what your robot needs to interact with on the screen. You will build the logic behind a business objects by using read, write, and wait stages. You will then enable your robot to read and write to Excel and CSV files. This will finally lead you to train your robot to read and send emails in Outlook. You will learn about the Control Room, where you will practice adding items to a queue, processing the items and updating the work status. Towards the end of this book you will also teach your robot to handle errors and deal with exceptions. The book concludes with tips and coding best practices for Blue Prism. What you will learnLearn why and when to introduce robotic automation into your business processesWork with Blue Prism StudioCreate automation processes in Blue PrismMake use of decisions and choices in your robotsUse UI Automation mode, HTML mode, Region mode, and spyingLearn how to raise exceptionsGet the robot to deal with errorsLearn Blue Prism coding best practicesWho this book is for The book is aimed at end users such as citizen developers who create business processes, but may not have the basic programming skills required to train a robot. No experience of BluePrism is required.
The days of steak dinners, generic email blasts, and smooth talking are rapidly fading. Businesses are relying on data to power their decisions, be more efficient, and grow faster. Salespeople are too. Personalization, automation, and smart management are just some of the ways that sales teams are saving time, improving conversion rates, and closing more deals. We interviewed leaders in B2B SaaS sales at companies like HubSpot, Salesloft, and OpenView to get practical advice on how to be a data-driven salesperson. In Data-Driven Sales, you'll get insight on a number of areas, including: Chapter 1 -- How to price your SaaS product Chapter 2 -- Using data for inbound lead qualification Chapter 3 -- The basics of scaling outbound sales Chapter 4 -- How to increase outbound email conversion Chapter 5 -- The art & science of predictive sales forecasting Chapter 6 -- Finding buying triggers Chapter 7 -- Optimizing sales compensation Chapter 8 -- How to create a repeatable sales process Chapter 9 -- Measure, motivate, and improve your sales team's performance Chapter 10 -- The formula to scoring & hiring great sales reps Regardless of how technical you are, you can use data to make an impact in your day-to-day. Use these tips from Data-Driven Sales to become a modern salesperson, enhancing the way you see your product, leads, and team. Here's what one of our readers had to say about Data-Driven Sales: "Every chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn't." Hiten Shah, Co-Founder of Quick Sprout
Build easy and accessible solutions for automating mundane processes in marketing, sales, operations, and finance to enable teams to focus on core tasks Key FeaturesLearn Zapier and find solutions to specific problems with this comprehensive yet concise guideExplore various scenarios describing specific business problems and how they can be solved with ZapierDiscover expert tips and practical examples to harness the full potential of ZapierBook Description Zapier is an emerging no-code workflow automation technology that enables organizations to connect their cloud-based and web applications and automate data transfer between them. Zapier's built-in features and flexibility allow users to integrate thousands of business applications and create simple to complex automation to reduce time spent on repetitive tasks, thereby increasing productivity. This book is a must-have for business owners, their employees, and independent freelancers and contractors looking to use Zapier for business process automation. The book takes a hands-on approach to implementation and associated problem-solving methodologies that will have you up-and-running and productive in no time while leveling up your automation skills. You'll discover how to plan your automation building for optimal results, what are the native features available in Zapier, and the applications that connect with it, as well as how to optimally configure your workflows to automate your processes in as few steps as possible. Finally, you'll find out how to create advanced workflow automation from scratch and learn how to troubleshoot issues. By the end of this Zapier book, you'll be able to build your own advanced workflow automation using Zapier, addressing the key pain points encountered in businesses with manual and repetitive tasks. What you will learnThink creatively to plan your business workflows to overcome specific business problemsGet to grips with the native features and built-in applications available in ZapierExplore different types of third-party business applications that integrate with ZapierConfigure your workflows optimally to automate business processes and minimize task usageUse Zapier's library of pre-built workflows and create advanced workflows from scratchDiscover the extensive functionality and practical uses of Zapier's built-in appsWho this book is for This book is for solutions architects, process consultants, business analysts, virtual assistants, digital marketers, CRM consultants, online business managers, technical consultants, bookkeepers, and accountants who want to deploy effective automation techniques in Zapier. This book will help micro, small, or medium-sized businesses to increase their productivity using workflow automation with Zapier, as well as freelancers and contractors providing digital process improvement, systemizing, and automation services. No prior experience with business process automation or Zapier is required.
How to reconstruct your life? Whether your dream is experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book teaches you how to double your income, and how to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want.
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
Network automation is one of the hottest topics in Information Technology today. This revolutionary book aims to illustrate the transformative journey towards full enterprise network automation. This book outlines the tools, technologies and processes required to fully automate an enterprise network. Automated network configuration management is more than converting your network configurations to code. The benefits of source control, version control, automated builds, automated testing and automated releases are realized in the world of networking using well established software development practices. The next-generation network administrative toolkit is introduced including Microsoft Team Foundation Server, Microsoft Visual Studio Code, Git, Linux, and the Ansible framework. Not only will these new technologies be covered at length, a new and continuously integrated / continuously delivered pipeline is also introduced. Starting with safe, simple, non-intrusive, non-disruptive information gathering organizations can ease into network automation while building a dynamic library of documentation and on-demand utilities for network operations. Once comfortable with the new ecosystem, administrators can begin making fully automated, orchestrated, and tactical changes to the network. The next evolutionary leap occurs when fully automated network configuration management is implemented. Important information from the network running-configurations is abstracted into data models in a human readable format. Device configurations are dynamically templated creating a scalable, intent-based, source of truth. Much like in the world of software development, full automation of the network using a CI/CD pipeline can be realized. Automated builds, automated testing and automated scheduled releases are orchestrated and executed when changes are approved and checked into the central repository. This book is unlike any on the market today as it includes multiple Ansible playbooks, sample YAML data models and Jinja2 templates for network devices, and a whole new methodology and approach to enterprise network administration and management. The CLI no longer cuts it. Readers should take away from this book a new approach to enterprise network management and administration as well as the full knowledge and understanding of how to use TFS, VS Code, Git, and Ansible to create an automation ecosystem. Readers should have some basic understanding of modern network design, operation, and configuration. No prior programming or software development experience is required. John Capobianco has over 20 years of IT experience and is currently a Technical Advisor for the Canadian House of Commons. A graduate of St. Lawrence College's Computer Programmer Analyst program, John is also a former Professor at St. Lawrence College in the Computer Networking and Technical Support (CNTS) program. John has achieved CCNP, CCDP, CCNA: Data Center, MCITP: EA/SA, CompTIA A+ / Network+, and ITIL Foundation certifications. Having discovered a new way to interface with the network John felt compelled to share this new methodology in hopes of revolutionizing the industry and bringing network automation to the world.
How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more
