In today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
"In the second volume of the Southern Reach Trilogy, questions are answered, stakes are raised, and mysteries are deepened. In Annihilation, Jeff VanderMeer introduced Area X--a remote and lush terrain mysteriously sequestered from civilization. This was the first volume of a projected trilogy; well in advance of publication, translation rights had already sold around the world and a major movie deal had been struck. Just months later, Authority, the second volume, is here. For thirty years, the only human engagement with Area X has taken the form of a series of expeditions monitored by a secret agency called the Southern Reach. After the disastrous twelfth expedition chronicled in Annihilation, the Southern Reach is in disarray, and John Rodriguez, aka "Control," is the team's newly appointed head. From a series of interrogations, a cache of hidden notes, and hours of profoundly troubling video footage, the secrets of Area X begin to reveal themselves--and what they expose pushes Control to confront disturbing truths about both himself and the agency he's promised to serve. And the consequences will spread much further than that. The Southern Reach trilogy will conclude in fall 2014 with Acceptance"--Provided by publisher.
Written in an accessible and personal style, this innovative study of authority in education examines scenarios of authority in ways that problematize, augment, and redefine prevalent ideas of how it works. Usually seen as a thing that people have, the author suggests that authority should be understood instead as a relation that happens between people, which gets enacted in circuits where each participant has a role to play; those circuits can include teachers, students, the books they read, as well as former teachers and former students. Drawing on ideas from psychoanalysis, hermeneutics, philosophy of language, and the work of Jacques Derrida and Paulo Freire, the book offers a useful new understanding of authority in education.
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
International authority control will soon be a reality. Examine the projects that are moving the information science professions in that direction today! In Authority Control in Organizing and Accessing Information: Definition and International Experience, international experts examine the state of the art and explore new theoretical perspectives. This essential resource, which has its origins in the International Conference on Authority Control (Italy, 2003), addresses standards, exchange formats, and metadata—with sections on authority control for names, works, and subjects. Twenty fascinating case examples show how authority control is practiced at institutions in various nations around the world. Authority Control in Organizing and Accessing Information provides an essential definition of authority control and then begins its sharply focused examinations of essential aspects of authority control with a section entitled “State of the Art and New Theoretical Perspectives.” Here you’ll find chapters focusing on: the current state of the art—with suggestions for future developments the importance (and current lack) of teaching authority control as part of a library/information science curriculum the guidelines and methodology used in the creation of Italy’s SBN Authority File Next, “Standards, Exchange Formats, and Metadata” covers: Italy’s Bibliografia Nazionale Italiana UNIMARC database, which was created using authority control principles the past and present activities of the International Federation of Library Associations and Institutions (IFLA), and an examination of IFLA’s Working Group on Functional Requirements and Numbering of Authority Records (FRANAR) metadata standards as a means for accomplishing authority control in digital libraries traditional international library standards for bibliographic and authority control the evolution and current status of authority control tools for art and material culture information the UNIMARC authorities format—what it is and how to work with it “Authority Control for Names and Works” brings you useful, current information on: changes and new features in the new edition of the International Standard Archival Authority Record (Corporate Bodies, Persons, Families) Encoded Archival Context (EAC)—and its role in enhancing access to and understanding of records, and how it enables repositories to share creator description the LEAF model for collection, harvesting, linking, and providing access to existing local/national name authority data national bibliographic control in China, Japan, and Korea, plus suggestions for future cooperation between bibliographic agencies in East Asia authority control of printers, publishers, and booksellers how to create up-to-date corporate name authority records authority control (and the lack of it) for works “Authority Control for Subjects” updates you on: subject gateways—with a look at the differences between the Program for Cooperative Cataloging’s SACO program and browsable online subject gateways MACS—a virtual authority file that crosses language barriers to provide multilingual access OCLC’s FAST project, which strives to retain the rich vocabulary of LCSH while making the schema easier to understand, control, apply, and use the efforts of Italy’s National Central Library toward semantic authority control the interrelationship of subject indexing languages and authority control—with a look at the “semantics vs. syntax” issue how subject indexing is done in Italy’s Servizio Bibliotecario Nazionale “Authority Control Experiences and Proje
If you want to increase your sales and expand your outreach, you need to position yourself as an authority in your market.Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products or services.Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to mind when someone thinks about who to turn to for help with specific topics.In this report you will learn best tips and strategies to gain the upper hand in your market by positioning yourself as an authority.
In the late nineteenth century, public officials throughout the United States began to experiment with new methods of managing their local economies and meeting the infrastructure needs of a newly urban, industrial nation. Stymied by legal and financial barriers, they created a new class of quasi-public agencies called public authorities. Today these entities operate at all levels of government, and range from tiny operations like the Springfield Parking Authority in Massachusetts, which runs thirteen parking lots and garages, to mammoth enterprises like the Tennessee Valley Authority, with nearly twelve billion dollars in revenues each year. In The Rise of the Public Authority, Gail Radford recounts the history of these inscrutable agencies, examining how and why they were established, the varied forms they have taken, and how these pervasive but elusive mechanisms have molded our economy and politics over the past hundred years.
Is the celebrated elegance of Cycladic marble figurines an effect their Early Bronze Age producers intended? Can one adequately appreciate an Assyrian regal statue described by a cuneiform inscription as beautiful? What to make of the apparent aesthetic richness of the traditional cultures of Melanesia, which, however, engage in virtually no recognizable aesthetic discourse? Questions such as these have been formulated and discussed by scholars of remote cultures against the backdrop of a general scepticism about the prospects of escaping the conditioning of one’s own aesthetic culture and attuning to the norms of a remote one. This book makes a radical move: it treats the remote observers’ lack of aesthetic insight not as a hindrance to aesthetic analysis, but as a condition requiring an aesthetic theory that would make room for an aesthetic analysis independent of the model of competent aesthetic judgement or appreciation. Objects of Authority represents a rare effort at bringing together methods and concepts that are often addressed by separate disciplines. It will appeal to scholars and advanced students working on philosophical, art-historical, and anthropological theories of visual art and material culture.
This book asserts that authority is a contested category and explores why traditional notions of authority are increasingly in tension with progressive and postmodern claims, devolving into stalemate, schizophrenia, or power plays. Offering a Christian framework as a philosophically coherent and practical alternative for teachers, the author argues that Jesus provides a pattern from which to reconstruct our conception of teaching authority in ways that align with evidence-informed teaching practices and cultivate intellectual virtues. Rather than examine “Jesus as teacher,” the book instead applies the central insight on authority that Jesus embodies. This authority with which Jesus taught, it argues, stemmed from his passion—that is, passive, even suffering, experience. The author aligns this to a subject-centered conception of teaching (as opposed to student-centered or teacher-centered) in which the subject is the authority and knowing is identified with being acted upon by the subject. Teaching with authority thereby becomes a matter of unveiling suffering with students and inviting them into their own suffering encounter with the subject. Building on the work on Parker Palmer and exploring pedagogical practice from a Christian perspective, this book will appeal to scholars and researchers with interests in higher education, evidence-based teaching, educational theory, religion and education, and Christian history and thought.
