Augmented Reality
Augmented Reality

Author: Joseph Rampolla

Publisher: Elsevier

Published: 2012-12-31

Total Pages: 177

ISBN-13: 1597497347

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With the explosive growth in mobile phone usage and rapid rise in search engine technologies over the last decade, augmented reality (AR) is poised to be one of this decade's most disruptive technologies, as the information that is constantly flowing around us is brought into view, in real-time, through augmented reality. In this cutting-edge book, the authors outline and discuss never-before-published information about augmented reality and its capabilities. With coverage of mobile, desktop, developers, security, challenges, and gaming, this book gives you a comprehensive understanding of what augmented reality is, what it can do, what is in store for the future and most importantly: how to benefit from using AR in our lives and careers. - Educates readers how best to use augmented reality regardless of industry - Provides an in-depth understanding of AR and ideas ranging from new business applications to new crime fighting methods - Includes actual examples and case studies from both private and government application

Journalism in the Age of Virtual Reality
Journalism in the Age of Virtual Reality

Author: John V. Pavlik

Publisher: Columbia University Press

Published: 2019-09-17

Total Pages: 263

ISBN-13: 0231545517

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With the advent of the internet and handheld or wearable media systems that plunge the user into 360o video, augmented—or virtual reality—technology is changing how stories are told and created. In this book, John V. Pavlik argues that a new form of mediated communication has emerged: experiential news. Experiential media delivers not just news stories but also news experiences, in which the consumer engages news as a participant or virtual eyewitness in immersive, multisensory, and interactive narratives. Pavlik describes and analyzes new tools and approaches that allow journalists to tell stories that go beyond text and image. He delves into developing forms such as virtual reality, haptic technologies, interactive documentaries, and drone media, presenting the principles of how to design and frame a story using these techniques. Pavlik warns that although experiential news can heighten user engagement and increase understanding, it may also fuel the transformation of fake news into artificial realities, and he discusses the standards of ethics and accuracy needed to build public trust in journalism in the age of virtual reality. Journalism in the Age of Virtual Reality offers important lessons for practitioners seeking to produce quality experiential news and those interested in the ethical considerations that experiential media raise for journalism and the public.

Creo Parametric Modeling with Augmented Reality
Creo Parametric Modeling with Augmented Reality

Author: Michael U. G. Dakeev

Publisher: John Wiley & Sons

Published: 2023-07-19

Total Pages: 309

ISBN-13: 1119894417

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Tutorial-based introduction to 3D Modeling with Creo Parametric, including images to be scanned and viewed using an AR mobile app Using a tutorial approach, Creo Parametric Modeling with Augmented Reality provides an introduction to the modeling techniques and functionality of Creo Parametric, beginning with an overview of parametric design and Creo’s sketching capabilities and 3D tools; proceeding through design methods and skills related to patterns, dimensions, sections, assemblies, and tolerances and GD&T; and concluding with connecting Creo’s capabilities the more specialized skills of Finite Element Analysis, mechanism animation, and sheet metal design. Each chapter includes highly visual, step-by-step examples that readers can follow to develop their modeling skills. The tutorials can be used on their own or in conjunction with an AR mobile app that allows select images to be viewed as 3D images that can be rotated, scaled, and exploded. The text helps readers to visualize, model, and assess model relationships, history, measurements, and mass properties. Written by a highly qualified professional with experience in both academia and industry, Creo Parametric Modeling with Augmented Reality includes information on: Parametric design foundational concepts, sketcher and 3D tools, revolved features and sweeps, patterns, and drawings and dimensions Sections, auxiliary, and detail views, assemblies, assembly drawings, tolerances and GD&T, finite element analysis, and mechanism animations How to use Creo software to interpret and communicate with 3D solid models and define their design intent and constraints How to use current computer aided engineering graphics software, recognize and apply standard graphical principles, and utilize CAD software to create models, drawings, and assemblies With no fluff and many highly helpful visual learning aids, Creo Parametric Modeling with Augmented Reality is an essential resource for engineering students learning 3D modeling for the first time, as well as for practicing engineers who need to brush up on their Creo Parametric skills.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Springer Handbook of Augmented Reality
Springer Handbook of Augmented Reality

Author: Andrew Yeh Ching Nee

Publisher: Springer Nature

Published: 2023-01-01

Total Pages: 919

ISBN-13: 3030678229

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The Springer Handbook of Augmented Reality presents a comprehensive and authoritative guide to augmented reality (AR) technology, its numerous applications, and its intersection with emerging technologies. This book traces the history of AR from its early development, discussing the fundamentals of AR and its associated science. The handbook begins by presenting the development of AR over the last few years, mentioning the key pioneers and important milestones. It then moves to the fundamentals and principles of AR, such as photogrammetry, optics, motion and objects tracking, and marker-based and marker-less registration. The book discusses both software toolkits and techniques and hardware related to AR, before presenting the applications of AR. This includes both end-user applications like education and cultural heritage, and professional applications within engineering fields, medicine and architecture, amongst others. The book concludes with the convergence of AR with other emerging technologies, such as Industrial Internet of Things and Digital Twins. The handbook presents a comprehensive reference on AR technology from an academic, industrial and commercial perspective, making it an invaluable resource for audiences from a variety of backgrounds.

Do I Make Myself Clear?
Do I Make Myself Clear?

Author: Harold Evans

Publisher: Little, Brown

Published: 2017-05-16

Total Pages: 411

ISBN-13: 031643230X

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A wise and entertaining guide to writing English the proper way by one of the greatest newspaper editors of our time. Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In Do I Make Myself Clear?, he brings his indispensable insight to us all in his definite guide to writing well. The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more -- more speed and more information but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. Do I Make Myself Clear? is an essential text, and one that will provide every writer an editor at his shoulder.

Sustaining and Enhancing the Scholarly Communications Department
Sustaining and Enhancing the Scholarly Communications Department

Author: Kris S. Helge

Publisher: Bloomsbury Publishing USA

Published: 2019-11-11

Total Pages: 160

ISBN-13:

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Learn how to develop, manage, and maintain a scholarly communications department. More and more academic libraries are being asked to provide scholarly communications services to their campuses, ranging from general information about copyright law to instruction for creating and hosting digital repositories and publishing services. To support academic librarians and information specialists in starting their own scholarly communications departments, Sustaining and Enhancing the Scholarly Communications Department begins by introducing key scholarly communications concepts, including copyright, Creative Commons licenses, author rights, open access, open educational resources, open-access e-journals, and institutional repositories. Authors Helge, Tmava, and Zerangue explain how to develop, manage, market, and maintain a scholarly communications department. They define specific tasks and tools for which many scholarly communications departments are responsible, including intellectual property, licensing issues, promoting open access, data management, and plagiarism conundrums. They also discuss strategies for collaborating with key campus stakeholders and convey which academic degrees benefit and may be necessary for personnel in a scholarly communications department. Finally, the authors offer managerial and leadership techniques to increase employee productivity, efficiency, retention, motivation, and happiness within the scholarly communications department.

The Fourth Transformation
The Fourth Transformation

Author: Robert Scoble

Publisher:

Published: 2016

Total Pages: 0

ISBN-13: 9781539894445

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Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for Virtual and Augmented Reality. What you really see and what is computer generated will be mixed so tightly together, that we won't really be able to tell what is real and what is illusion.Instead of touching and sliding on a mobile phone, we will make things happen by moving our eyes or by brainwaves. When we talk with someone or play an online game, we will see that person in the same room with us. We will be able to touch and feel her or him through haptic technology.We won't need to search online with words, because there will be a new Visual Web 100 times larger than the current Internet, and we will find things by images, buy things by brands, or just by looking at a logo on the jacket of a passerby. Language will be irrelevant, and a merchant in a developing world will have access to global markets.Medical devices will cure schizophrenia, allow quadriplegics to walk. People will be able to touch and feel objects and other people who are not actually there for conversations, games and perhaps intimate experiences. From Kindergarten to on-the-job, learning will become experiential. Children will visit great battlefields and tour historic places in VR rather than read about them in text books. Med students and surgeons will learn and practice on virtual humans rather than cadavers; oil rig workers will understand how to handle emergencies, before the ever leave the home office.The Fourth Transformation is based on two years of research and about 400 interviews with technologists and business decision makers. It explains the technology and product landscape on a level designed to be interesting and useful to business thinkers and general audiences. Mostly it talks about how VR and AR are already being used, or will be used in the next one-to-three years. It explains how this massive and fundamental transformation will be driven, nit just by Millennials, but by the generation following them, which the authors have named the Minecraft Generation.Robert Scoble and Shel Israel have written this book in the hope that it will serve as a business thinker's guidebook to the near-term future. They hope readers will walk away understanding the massive changes rapidly arising, so that they will navigate a successful course through the changes they will be facing sooner than they-or their competitors-- may realize just yet.

Handbook of Augmented Reality
Handbook of Augmented Reality

Author: Borko Furht

Publisher: Springer Science & Business Media

Published: 2011-08-31

Total Pages: 753

ISBN-13: 1461400643

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Augmented Reality (AR) refers to the merging of a live view of the physical, real world with context-sensitive, computer-generated images to create a mixed reality. Through this augmented vision, a user can digitally interact with and adjust information about their surrounding environment on-the-fly. Handbook of Augmented Reality provides an extensive overview of the current and future trends in Augmented Reality, and chronicles the dramatic growth in this field. The book includes contributions from world expert s in the field of AR from academia, research laboratories and private industry. Case studies and examples throughout the handbook help introduce the basic concepts of AR, as well as outline the Computer Vision and Multimedia techniques most commonly used today. The book is intended for a wide variety of readers including academicians, designers, developers, educators, engineers, practitioners, researchers, and graduate students. This book can also be beneficial for business managers, entrepreneurs, and investors.