Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Author: Harlan E. Spotts

Publisher: Springer

Published: 2014-11-10

Total Pages: 386

ISBN-13: 3319118455

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​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Getting Multi-Channel Distribution Right
Getting Multi-Channel Distribution Right

Author: Kusum L. Ailawadi

Publisher: John Wiley & Sons

Published: 2020-04-14

Total Pages: 387

ISBN-13: 1119632889

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Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.

Introduction to Business
Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Assessment of Nontimber Forest Products in the United States Under Changing Conditions
Assessment of Nontimber Forest Products in the United States Under Changing Conditions

Author: James L Chamberlain

Publisher: Forest Service

Published: 2018-08-24

Total Pages: 280

ISBN-13: 9780160945885

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This Non-timber Forest Products' assessment serves as a baseline science synthesis and provides information for managing non-timber forest resources in the United States. This report provides technical input to the 2017 National Climate Assessment and closely follows the Intergovernmental Panel on Climate Change (IPCC) process. You will find an overview of the findings and interrelated discussions covering aspects of biophysical, social, cultural, economic, and policy dimensions of non-timber forest products and the implications of the effects of climatic variabilities and change for them. Appendix information summarizes non-timber forest products relative to geographic regions across the country. Related products: Other products produced by the U.S. Forest Service (Department of Agriculture/USDA) can be found here: https://bookstore.gpo.gov/agency/us-forest-service Find more Federal documents relating to Climate & Weather resources here: https://bookstore.gpo.gov/catalog/weather-climate

International Marketing
International Marketing

Author: Daniel W. Baack

Publisher: SAGE

Published: 2013

Total Pages: 737

ISBN-13: 1452226350

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International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Fertilizer Marketing-abstracts
Fertilizer Marketing-abstracts

Author: National Fertilizer Development Center (U.S.)

Publisher:

Published: 1978

Total Pages: 148

ISBN-13:

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This bulletin is a collection of abstracts on Fertilizer Marketing selected from those appearing in Fertilizer Abstracts between July 1973 and June 1978. A similar collection was made of the material from January 1968 through June 1973, and is available in Bulletin Y-59. Together the two bulletins contain nearly 2000 abstracts and cover the majority of marketing publications over the past 10.5 years.