Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.
Will your next doctor be a human being—or a machine? Will you have a choice? If you do, what should you know before making it?This book introduces the reader to the pitfalls and promises of artificial intelligence (AI) in its modern incarnation and the growing trend of systems to "reach off the Web" into the real world. The convergence of AI, social networking, and modern computing is creating an historic inflection point in the partnership between human beings and machines with potentially profound impacts on the future not only of computing but of our world and species.AI experts and researchers James Hendler—co-originator of the Semantic Web (Web 3.0)—and Alice Mulvehill—developer of AI-based operational systems for DARPA, the Air Force, and NASA—explore the social implications of AI systems in the context of a close examination of the technologies that make them possible. The authors critically evaluate the utopian claims and dystopian counterclaims of AI prognosticators. Social Machines: The Coming Collision of Artificial Intelligence, Social Networking, and Humanity is your richly illustrated field guide to the future of your machine-mediated relationships with other human beings and with increasingly intelligent machines. What Readers Will Learn What the concept of a social machine is and how the activities of non-programmers are contributing to machine intelligence How modern artificial intelligence technologies, such as Watson, are evolving and how they process knowledge from both carefully produced information (such as Wikipedia and journal articles) and from big data collections The fundamentals of neuromorphic computing, knowledge graph search, and linked data, as well as the basic technology concepts that underlie networking applications such as Facebook and Twitter How the change in attitudes towards cooperative work on the Web, especially in the younger demographic, is critical to the future of Web applications Who This Book Is ForGeneral readers and technically engaged developers, entrepreneurs, and technologists interested in the threats and promises of the accelerating convergence of artificial intelligence with social networks and mobile web technologies.
This book provides a comprehensive introduction to the application of artificial intelligence in social computing, from fundamental data processing to advanced social network computing. To broaden readers’ understanding of the topics addressed, it includes extensive data and a large number of charts and references, covering theories, techniques and applications. It particularly focuses on data collection, data mining, artificial intelligence algorithms in social computing, and several key applications of social computing application, and also discusses network propagation mechanisms and dynamic analysis, which provide useful insights into how information is disseminated in online social networks. This book is intended for readers with a basic knowledge of advanced mathematics and computer science.
"Since its inception, Artificial Intelligence (AI) has been nurtured by the dream - cherished by some scientists while dismissed as unrealistic by others - that it will lead to forms of intelligence similar or alternative to human life. However, AI might be more accurately described as a range of technologies providing a convincing illusion of intelligence - in other words, not much the creation of intelligent beings, but rather of technologies that are perceived by humans as such. Deceitful Media argues that AI resides also and especially in the perception of human users. Exploring the history of AI from its origins in the Turing Test to contemporary AI voice assistants such as Alexa and Siri, Simone Natale demonstrates that our tendency to project humanity into things shapes the very functioning and implications of AI. He argues for a recalibration of the relationship between deception and AI that helps recognize and critically question how computing technologies mobilize specific aspects of users' perception and psychology in order to create what we call "AI." Introducing the concept of "banal deception," which describes deceptive mechanisms and practices that are embedded in AI, the book shows that deception is as central to AI's functioning as the circuits, software, and data that make it run. Delving into the relationship between AI and deception, Deceitful Media thus reformulates the debate on AI on the basis of a new assumption: that what machines are changing is primarily us, humans. If 'intelligent' machines might one day revolutionize life, the book provocatively suggests, they are already transforming how we understand and carry out social interactions"--
This timely book presents a detailed analysis of the role of law and regulation in the utilisation of Artificial Intelligence (AI) in the media sector. As well as contributing to the wider discussion on law and AI, the book also digs deeper by exploring pressing issues at the intersections of AI, media, and the law. Chapters critically re-examine various rights and responsibilities from the perspectives of incentives for accountable utilisation of AI in the industry.
Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, “Why should social media be concerned about all this data floating around?” The answer to this question is that this ‘meta – data’ is of great value to social media platforms. One reason is that social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.
This book assesses the normative and practical challenges for artificial intelligence (AI) regulation, offers comprehensive information on the laws that currently shape or restrict the design or use of AI, and develops policy recommendations for those areas in which regulation is most urgently needed. By gathering contributions from scholars who are experts in their respective fields of legal research, it demonstrates that AI regulation is not a specialized sub-discipline, but affects the entire legal system and thus concerns all lawyers. Machine learning-based technology, which lies at the heart of what is commonly referred to as AI, is increasingly being employed to make policy and business decisions with broad social impacts, and therefore runs the risk of causing wide-scale damage. At the same time, AI technology is becoming more and more complex and difficult to understand, making it harder to determine whether or not it is being used in accordance with the law. In light of this situation, even tech enthusiasts are calling for stricter regulation of AI. Legislators, too, are stepping in and have begun to pass AI laws, including the prohibition of automated decision-making systems in Article 22 of the General Data Protection Regulation, the New York City AI transparency bill, and the 2017 amendments to the German Cartel Act and German Administrative Procedure Act. While the belief that something needs to be done is widely shared, there is far less clarity about what exactly can or should be done, or what effective regulation might look like. The book is divided into two major parts, the first of which focuses on features common to most AI systems, and explores how they relate to the legal framework for data-driven technologies, which already exists in the form of (national and supra-national) constitutional law, EU data protection and competition law, and anti-discrimination law. In the second part, the book examines in detail a number of relevant sectors in which AI is increasingly shaping decision-making processes, ranging from the notorious social media and the legal, financial and healthcare industries, to fields like law enforcement and tax law, in which we can observe how regulation by AI is becoming a reality.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
