Death by either man or bot is still death all the same. Following the crippling robot attack on San Francisco, Terre Hoffman is haunted by the lasting scars born from the failings of the Guardian Program. Uncertain of the success of their efforts to patch the glitches that turned the military’s war machines on their own people, Terre and his colleague, robotics specialist Kristopher Klein, have parted ways with the CIA, hoping to put the harrowing experience—and the bots that caused it—behind them. On vacation in Sin City, Terre drowns his sorrows as he looks to a future without his family. But when an ominous power outage plunges Vegas into chaos, Terre receives a call from his old employer asking him to return to duty. The bots are malfunctioning again, and an installation at the Hoover Dam holds the secret. And, most worrying of all, Kristopher is somehow involved … Artificial Insurgence is the thrilling apocalyptic continuation of The Terre Hoffman Chronicles. Grab your copy today! * Rated PG-13 for mild language, moderate violence and death.*
A program designed to protect them. A malfunction that could obliterate them all. When the United States comes under attack from an AI program its government built in secret, IT specialist Terre Hoffman learns firsthand how deadly the program can be; with one strike, the machines decimate Terre’s entire family. As Terre comes to terms with the loss, he and fellow robotics consultant Kristopher Klein are assigned by the US military to investigate the AI anomalies and bring the bots back under human direction. Under pressure and under attack, the two experts only have one shot at success—override the network and shut down the Guardian Program. With everything on the line, Terre must overcome the pain of losing his loved ones in order to stop the war machines from causing even more destruction. Failure signifies handing over complete control to the very machines designed to protect them … but bent on killing them instead. The Guardian Program is the first thrilling apocalyptic entry in The Terre Hoffman Chronicles, expanding the universe of the internationally best-selling Lies of the Guardians.
This two-volume proceedings compilation is a selection of research papers presented at the ICANN-92. The scope of the volumes is interdisciplinary, ranging from the minutiae of VLSI hardware, to new discoveries in neurobiology, through to the workings of the human mind. USA and European research is well represented, including not only new thoughts from old masters but also a large number of first-time authors who are ensuring the continued development of the field.
This book constitutes the refereed proceedings of the XXIInd International Conference on AIxIA 2023 – Advances in Artificial Intelligence, AIxIA 2023, held in Rome, Italy, during November 6–10, 2023. The 33 full papers included in this book were carefully reviewed and selected from 53 submissions. They were organized in topical sections as follows: Argumentation and Logic Programming, Natural Language Processing, Machine Learning, Hybrid AI and Applications of AI.
Your guide to becoming a marketing guru and supercharge your brand with modern technologies. KEY FEATURES ● Industry-led best practices and real-world examples of brand successes and failures. ● Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success. ● Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising. DESCRIPTION How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know. 'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs. You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence. WHAT YOU WILL LEARN ● Learn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base. ● Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity. ● Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience. ● Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations. WHO THIS BOOK IS FOR This book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success. TABLE OF CONTENTS Section 1: Understanding the Brand Journey 1. The Importance of Brand Equity 2. A Typical Brand Journey 3. The Convergence of Marketing, Sales and Customer Success 4. AI and the Future of Marketing Section 2: Attracting Customers 5. Validating Your Brand and Product 6. Brand Identity 7. Brand Awareness – Web Presence 8. Brand Awareness – Social Media 9. Brand Awareness – Online Ads Section 3: Winning the Customers 10. Operational Alignment and Automation 11. Brand Credibility 12. Brand Engagement 13. Selling Strategies Section 4: Turning the Customers into Fans 14. Customer Onboarding 15. Brand Receptivity 16. Brand Resonance 17. How to Prepare for the AI Era
As the dawn of artificial intelligence reshapes the battlefield of the human labor force, a groundbreaking new nonfiction book delves deep into the heart of an inevitable dystopian future and offers a gripping exploration of a world where the human workforce becomes a relic of the past. This new nonfiction book is not just a fast read; it's an urgent call to understand and adapt to the tidal wave of change propelled by AI's relentless advance that may force many of us onto a Universal Basic Income as millions are displaced in the job markets or find ourselves searching for other types of self-employment. Embark on a journey through time with The Age of AI (unveiling the layers of this new world), from its sudden emergence to its exponential growth in 2024. Witness industries crumble in The AI Job Apocalypse, understand the personal toll through harrowing Human Cost stories, and confront the stark realities of wealth and power dynamics in The Economics of AI. Each chapter weaves a compelling and unnerving narrative in the realm of automation displacement, revealing the facets of a future fraught with challenges. But your career path doesn’t have to be all doom and gloom. In AI Dystopian Apocalypse, discover the silver linings and innovative career solutions emerging from the ashes of traditional employment. From global movements battling AI displacement in Resisting the Inevitable to groundbreaking strategies in Building a New Society, learn how humanity is surviving and attempting to flourish. Equip yourself with knowledge in this new AI Landscape in the Navigating the New Normal section, fostering lifelong learning, flexibility, and adaptability. This book is essential because it offers more than just analysis and predictions. It provides: A road map for embracing the AI takeover. Advocating for ethical AI development in The Ethical Imperative. Preparing for future evolution in The Future Is Now. This visionary work encourages readers to prepare for an AI-dominated world and actively shape a future where technology and humanity coexist harmoniously. In an era where the future of the human workforce is uncertain, this dystopian nonfiction book stands as a beacon of hope and a guide for those willing to understand and adapt. Join us in exploring the labyrinth of challenges and opportunities that lie ahead. The future is not just coming; it's already here. Are you ready?
This handbook provides a frame of reference for the global challenges facing higher education leadership today. Focusing on recommendations and directions for the future rather than simply a recap of measures taken during the COVID-19 pandemic, the contributors also delve into contexts such as the climate crisis, issues of diversity, equity and inclusion, digitalisation, funding and marketisation, the war in Ukraine and China-Taiwan and Hong Kong tensions. They collate a systematic, global view of higher education systems during the pandemic and beyond, and explore possibilities for the future, providing recommendations for "the new normal". With contributions from across six continents, the book will be of interest to students and scholars of higher education and governance, university leaders, government and accreditation bodies, and anyone else interested in reflecting on the past few years in higher education and the road ahead. Jürgen Rudolph is Director of Research and Learning Innovation at Kaplan Singapore. Joseph Crawford is Senior Lecturer in Management, Office of the Deputy Vice Chancellor (Education), University of Tasmania, Australia. Sam Choon Yin is Dean (Academic Partnerships), Kaplan Singapore. Shannon Tan is Research Executive at Kaplan Singapore.
