Sustainable Marketing
Sustainable Marketing

Author: Donald A. Fuller

Publisher: SAGE Publications

Published: 1999-02-02

Total Pages: 409

ISBN-13: 1452221324

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Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

Waste Age and Recycling Times
Waste Age and Recycling Times

Author: John T. Aquino

Publisher: CRC Press

Published: 2020-01-29

Total Pages: 310

ISBN-13: 100072400X

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This definitive Handbook, authored by the publishing division of the leading and the largest association in the field of waste management, provides information on virtually every aspect of recycling. The chapters, written by leading international authorities, cover such topics as collection of recyclables, recycling costs, safety in recycling facilities, available technology for collection and processing of waste products, and profitability of waste products. Introductory material in the form of "waste profiles" is included at the beginning of the Handbook, providing an excellent general reference on all of the various recyclables, from newspapers to batteries. The Handbook also covers legislative issues related to recycling, including legislation in Germany, France, Britain, and Canada, and how these overseas regulations affect recycling in the United States.

Handbook of Economic Psychology
Handbook of Economic Psychology

Author: W.F. Van Raaij

Publisher: Springer Science & Business Media

Published: 2013-03-09

Total Pages: 673

ISBN-13: 9401577919

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The idea to publish a Handbook of Economic Psychology came up as a natural consequence of a discussion concerning appropriate reading material for courses in economic psychology. The discussion took place a few years ago in the Department of Economic Psychology at Tilburg University, The Netherlands. It was noted that there was a surprising lack of collections of pertinent readings, to say nothing about the lack of textbooks in the English language. So the present editors, who had been involved in the discussion, decided to start working on a Handbook. The situation has changed quite a lot since then. There are now a number of books, internationally available in the English language, in economic psy chology or behavioral economics. The interest in this field of study is expanding quite impressively. The Journal of Economic Psychology is now (1988) in its ninth volume and many other journals are publishing articles in the field. The application of psychological theories and methods to economic prob lems or the study of economic experiences and behavior is variously referred to as economic psychology or behavioral economics. While in principle we do not want to overdo the differences between the two, we have a feeling that economic psychology has a slightly stronger flavor of psychology than behavioral economics which in its turn seems to be closer to economics. Psychologists tend to feel more at home in economic psychology, while economists seem to favor behavioral economics.