Aquaculture Marketing Handbook

Aquaculture Marketing Handbook

Author: Carole R. Engle

Publisher: John Wiley & Sons

Published: 2008-02-15

Total Pages: 286

ISBN-13: 0470276436

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Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.


Aquaculture

Aquaculture

Author: John S. Lucas

Publisher: John Wiley & Sons

Published: 2012-01-30

Total Pages: 649

ISBN-13: 1405188588

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The output from world aquaculture, a multi-billion dollar global industry, continues to rise at a very rapid rate and it is now acknowledged that it will take over from fisheries to become the main source of animal and plant products from aquatic environments in the future. Since the first edition of this excellent and successful book was published, the aquaculture industry has continued to expand at a massive rate globally and has seen huge advances across its many and diverse facets. This new edition of Aquaculture: Farming Aquatic Animals and Plants covers all major aspects of the culture of fish, shellfish and algae in freshwater and marine environments. Subject areas covered include principles, water quality, environmental impacts of aquaculture, desert aquaculture, reproduction, life cycles and growth, genetics and stock improvement, nutrition and feed production, diseases, vaccination, post-harvest technology, economics and marketing, and future developments of aquaculture. Separate chapters also cover the culture of algae, carps, salmonids, tilapias, channel catfish, marine and brackish fishes, soft-shelled turtles, marine shrimp, mitten crabs and other decapod crustaceans, bivalves, gastropods, and ornamentals. There is greater coverage of aquaculture in China in this new edition, reflecting China's importance in the world scene. For many, Aquaculture: Farming Aquatic Animals and Plants is now the book of choice, as a recommended text for students and as a concise reference for those working or entering into the industry. Providing core scientific and commercially useful information, and written by around 30 internationally-known and respected authors, this expanded and fully updated new edition of Aquaculture is a book that is essential reading for all students and professionals studying and working in aquaculture. Fish farmers, hatchery managers and all those supplying the aquaculture industry, including personnel within equipment and feed manufacturing companies, will find a great deal of commercially useful information within this important and now established book. Reviews of the First Edition "This exciting, new and comprehensive book covers all major aspects of the aquaculture of fish, shellfish and algae in freshwater and marine environments including nutrition and feed production." —International Aquafeed "Do we really need yet another book about aquaculture? As far as this 502-page work goes, the answer is a resounding 'yes'. This book will definitely find a place in university libraries, in the offices of policy-makers and with economists looking for production and marketing figures. Fish farmers can benefit greatly from the thematic chapters, as well as from those pertaining to the specific plant or animal they are keeping or intending to farm. Also, they may explore new species, using the wealth of information supplied." —African Journal of Aquatic Science "Anyone studying the subject or working in any way interested in aquaculture would be well advised to acquire and study this wide-ranging book. One of the real 'bibles' on the aquaculture industry." —Fishing Boat World and also Ausmarine


Seafood and Aquaculture Marketing Handbook

Seafood and Aquaculture Marketing Handbook

Author: Carole R. Engle

Publisher: John Wiley & Sons

Published: 2016-07-20

Total Pages: 594

ISBN-13: 1118859278

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Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.


Aquaculture

Aquaculture

Author: Upton Hatch

Publisher: Taylor & Francis

Published: 2021-11-28

Total Pages: 297

ISBN-13: 0429695535

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Presenting state-of-the-art research on the economics of producing and marketing aquacultural products, this volume addresses critical issues concerning profitability, market acceptance, and economic modeling of various aquacultural products. Research approaches range from firm-level bioeconomic modelling to market-level econometric modelling of industry growth and product substitution. The studies highlight the institutional structures and public policy issues that will shape growth and development of aquaculture into the twenty-first century, including trade policies, food safety, and environmental quality.


The Market for Aquaculture Products

The Market for Aquaculture Products

Author: KwamenaK. Quagrainie

Publisher:

Published: 2013

Total Pages: 99

ISBN-13: 9781315085999

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"This book is a compilation of studies that explore opportunities for profitability for aquaculture practitioners through the creation and delivery of value from cost leadership and/or product differentiation. The studies focus on producer and consumer issues as well as trade. Some farm management and production practices that influence domestic costs and enhance profitability are examined. Opportunities for niche and target marketing are also presented as avenues for competitiveness for the aquaculture industry. Imports of seafood from Vietnam has been one of the major challenges facing the US aquaculture industry, and this book presents some results from a study on international trade of Vietnam?s catfish (basa/tra) and the effects on the US catfish industry.This book was published as a special issue of Aquaculture Economics & Management."--Provided by publisher.