Apple Confidential 2.0
Author: Owen W. Linzmayer
Publisher: No Starch Press
Published: 2004
Total Pages: 341
ISBN-13: 1593270100
DOWNLOAD EBOOKChronicles the best and the worst of Apple Computer's remarkable story.
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Apple
Author: Jim Carlton
Publisher: Harper Collins
Published: 1998-10-21
Total Pages: 482
ISBN-13: 0887309658
DOWNLOAD EBOOKApple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.
Inside Apple
Author: Adam Lashinsky
Publisher: Business Plus
Published: 2012-01-25
Total Pages: 138
ISBN-13: 1455512176
DOWNLOAD EBOOKInside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Designed by Apple in California
Author:
Publisher:
Published: 2016-10-05
Total Pages:
ISBN-13: 9780997513820
DOWNLOAD EBOOKThe Skinny Confidential
Author: Lauryn Evarts
Publisher: Macmillan
Published: 2014-03-04
Total Pages: 178
ISBN-13: 1624140459
DOWNLOAD EBOOKA comprehensive collection of lifestyle information, including tips on eating, exercising, and fashion.
Insanely Simple
Author: Ken Segall
Publisher: Penguin UK
Published: 2012-04-26
Total Pages: 246
ISBN-13: 0670921203
DOWNLOAD EBOOK'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
The One Device
Author: Brian Merchant
Publisher: Random House
Published: 2017-06-22
Total Pages: 467
ISBN-13: 1473542545
DOWNLOAD EBOOKThe secret history of the invention that changed everything and became the most profitable product in the world. Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to 'the one device', as he called it, a mobile phone was merely what you used to make calls on the go. How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino - based on his exclusive interviews with the engineers, inventors and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside 1 Infinite Loop to nineteenth-century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious 'suicide factories'. It's a first-hand look at how the cutting-edge tech that makes the world work - touch screens, motion trackers and even AI - made its way into our pockets. The One Device is a road map for design and engineering genius, an anthropology of the modern age and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.
Ever After High: The Secret Diary of Apple White
Author: Heather Alexander
Publisher: Little, Brown Books for Young Readers
Published: 2017-05-02
Total Pages: 78
ISBN-13: 0316464988
DOWNLOAD EBOOKDear Diary, A prank at Ever After High went royally wrong and turned the school into a spelltacular mess. When I tried to help, I ended up making everything worse! Now Headmaster Grimm thinks I was in on it with Kitty Cheshire, Lizzie Hearts, and Faybelle Thorn, and we're all on castle clean up duty! As punishment for the prank, the most enchanting dance of the year has been canceled, and fables are spreading that it's all my fault. But maybe I can still save the day-and the dance-if we fix up the school in time! Let's just hope we can finally see crown to crown... Charm you later, Apple White © 2017 Mattel. All Rights Reserved.
The Little Kingdom
Author: Michael Moritz
Publisher: New York : W. Morrow
Published: 1984
Total Pages: 344
ISBN-13:
DOWNLOAD EBOOKPortrays the growth of Apple Computer from a garage workshop run by its founders to a company of greater than $1 billion annual sales.
The Way I Heard It
Author: Mike Rowe
Publisher: Simon and Schuster
Published: 2021-10-19
Total Pages: 272
ISBN-13: 1982131470
DOWNLOAD EBOOKEmmy-award winning gadfly Rowe presents a ridiculously entertaining, seriously fascinating collection of his favorite episodes from America's #1 short-form podcast, The Way I Heard It, along with a host of memories, ruminations, illustrations, and insights.
