Digital and Social Media Marketing

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


Social Psychology of Inclusion and Exclusion

Social Psychology of Inclusion and Exclusion

Author: Dominic Abrams

Publisher: Psychology Press

Published: 2004-06-02

Total Pages: 651

ISBN-13: 1135432821

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This book is about the social psychological dynamics and phenomenology of social inclusion and exclusion. The editors take as their starting point the assumption that social life is conducted in a framework of relationships in which individuals seek inclusion and belongingness. Relationships necessarily include others, but equally they have boundaries that exclude. Frequently these boundaries are challenged or crossed. The book will draw together research on individual motivation, small group processes, stigmatization and intergroup relations, to provide a comprehensive social psychological account of social inclusion and exclusion.


The Annenbergs

The Annenbergs

Author: John E. Cooney

Publisher: Simon & Schuster

Published: 1982

Total Pages: 456

ISBN-13:

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"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.


The Raped Amulet

The Raped Amulet

Author: Sammy Oke Akombi

Publisher: African Books Collective

Published: 2008

Total Pages: 123

ISBN-13: 9956558249

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An extraordinary story of a young man from Africa who tries hard to reconcile the ways he had grown up with, and those he was experiencing in his host country - Great Britain. The story is set in Coventry, in the English Midlands and is told by Dion Ekpochaba, a postgraduate student at the University of Warwick. Dion, fresh from his motherland, Cameroon, loses an amulet, a cherished heritage of his ancestry and becomes desperate about the loss. He meets an elderly English man, Tom Jones who makes a startling revelation: the amulet had just been desecrated by his dog and thrown into the depths of a lake in the campus. Dion became so flabbergasted that Tom Jones thought he might have gone out of his mind. The two strangers tried to understand each other to no avail. However, the misfortunes of time turn the tides, resulting in a friendship, which provides grounds for mutual understanding and respect for each other's ways. Read on and spark your views on making the world a better place.


Facts & Fabrications: Unraveling the History of Quilts & Slavery

Facts & Fabrications: Unraveling the History of Quilts & Slavery

Author: Barbara Brackman

Publisher: C&T Publishing Inc

Published: 2010-11-05

Total Pages: 116

ISBN-13: 1607053861

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“A renowned quilt historian . . . present[s] what she considers to be an accurate assessment of slavery, quilts and the Underground Railroad.” —Time Recall an unforgettable phase of our nation’s history with America’s leading quilt historian. Barbara Brackman presents the most current research on the role of quilts during the time of slavery, emancipation, and the Underground Railroad. Nine quilt projects combine historic blocks with Barbara’s own designs. Did quilts really lead the way to freedom? What role did quilts play? Barbara explores the stories surrounding the Underground Railroad. Read about the people who were there! First-person accounts, newspaper and military records, and surviving quilts all add clues. YOU decide how to interpret the stories and history, fabrication and facts as you learn about this fascinating time in history. Excellent resource for elementary through high school learners—curriculum included! “Quilters interested in African American slavery and quilting will find many historically accurate, teachable moments within these pages. The first-personal accounts by slaves of their quilt making, quilt parties, and stolen quilts make emotional reading. A must-have book for your quilting library!” —Kyra Hicks, author of Black Threads “Brackman skillfully assembles accurate historical evidence along with beautiful quilt examples infused with slave-era symbolism.” —Dr. Carolyn Mazloomi, author of Threads of Faith “Many of persons featured or quoted are women with a connection to the ‘peculiar institution’: slaves, escaped slaves, freed slaves, plantation owners, abolitionists, and so forth . . . teaches history through quilting and offers fun projects for history-minded quilters . . . the stories offer good starting points for one’s own research and the projects are beautiful.” —Beth’s Bobbins


Weaving the Word

Weaving the Word

Author: Kathryn Sullivan Kruger

Publisher: Susquehanna University Press

Published: 2001

Total Pages: 206

ISBN-13: 9781575910529

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"Through an analysis of specific weaving stories, the difference between a text and a textile becomes blurred. Such stories portray women weavers transforming their domestic activity of making textiles into one of making texts by inscribing their cloth with both personal and political messages."--BOOK JACKET.


Evans + Shalev

Evans + Shalev

Author: Joseph Rykwert

Publisher: Circa

Published: 2020

Total Pages: 0

ISBN-13: 9781911422174

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Eldred Evans and David Shalev are among Britain's most respected architects. The first monograph on their work, this book covers their entire sixty-year career including cultural landmarks such as Bede's World Museum, Jarrow, and Tate St Ives.