In Analysing Quantitative Survey Data, Jeremy Dawson introduces you to the key elements of analysing quantitative survey data using classical test theory, the measurement theory that underlies the techniques described in the book. The methodological assumptions, basic components and strengths and limitations of this analysis are explained and with the help of illustrative examples, you are guided through how to conduct the key procedures involved, including reliability analysis, exploratory and confirmatory factor analysis. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Bringing together the techniques required to understand, interpret and quantify the processes involved when exploring structures and relationships in questionnaire data, Quantitative Analysis of Questionnaires provides the knowledge and capability for a greater understanding of choice decisions. The ideal companion for non-mathematical students with no prior knowledge of quantitative methods, it highlights how to uncover and explore what lies within data that cannot be achieved through descriptive statistics. This book introduces significance testing, contingency tables, correlations, factor analysis (exploratory and confirmatory), regression (linear and logistic), discrete choice theory and item response theory. Using simple and clear methodology, and rich examples from a range of settings, this book: provides hands-on analysis with data sets from both SPSS and Stata packages; explores how to articulate the calculations and theory around statistical techniques; offers workable examples in each chapter with concepts, applications and proofs to help produce a higher quality of research outputs; discusses the use of formulas in the appendix for those who wish to explore a greater mathematical understanding of the concepts. Quantitative Analysis of Questionnaires is the ideal introductory textbook for any student looking to begin and or improve statistical learning as well as interpretation.
This book offers postgraduate and early career researchers in accounting and information systems a guide to choosing, executing and reporting appropriate data analysis methods to answer their research questions. It provides readers with a basic understanding of the steps that each method involves, and of the facets of the analysis that require special attention. Rather than presenting an exhaustive overview of the methods or explaining them in detail, the book serves as a starting point for developing data analysis skills: it provides hands-on guidelines for conducting the most common analyses and reporting results, and includes pointers to more extensive resources. Comprehensive yet succinct, the book is brief and written in a language that everyone can understand - from students to those employed by organizations wanting to study the context in which they work. It also serves as a refresher for researchers who have learned data analysis techniques previously but who need a reminder for the specific study they are involved in.
This volume offers coverage of research in the field of survey nonresponse, the primary threat to the statistical integrity of surveys. This book was written in conjunction with the International Conference on Survey Nonresponse, October 1999.
For social researchers who need to know what procedures to use under what circumstances in practical research projects, this book does not require an indepth understanding of statistical theory.
"Princeton University Press published Imai's textbook, Quantitative Social Science: An Introduction, an introduction to quantitative methods and data science for upper level undergrads and graduates in professional programs, in February 2017. What is distinct about the book is how it leads students through a series of applied examples of statistical methods, drawing on real examples from social science research. The original book was prepared with the statistical software R, which is freely available online and has gained in popularity in recent years. But many existing courses in statistics and data sciences, particularly in some subject areas like sociology and law, use STATA, another general purpose package that has been the market leader since the 1980s. We've had several requests for STATA versions of the text as many programs use it by default. This is a "translation" of the original text, keeping all the current pedagogical text but inserting the necessary code and outputs from STATA in their place"--
Using Stata for Quantitative Analysis, Second Edition offers a brief, but thorough introduction to analyzing data with Stata software. It can be used as a reference for any statistics or methods course across the social, behavioral, and health sciences since these fields share a relatively similar approach to quantitative analysis. In this book, author Kyle Longest teaches the language of Stata from an intuitive perspective, furthering students’ overall retention and allowing a student with no experience in statistical software to work with data in a very short amount of time. The self-teaching style of this book enables novice Stata users to complete a basic quantitative research project from start to finish. The Second Edition covers the use of Stata 13 and can be used on its own or as a supplement to a research methods or statistics textbook.
This book is written for research students and early-career researchers to quickly and easily learn how to analyse data using SPSS. It follows commonly used logical steps in data analysis design for research. The book features SPSS screenshots to assist rapid acquisition of the techniques required to process their research data. Rather than using a conventional writing style to discuss fundamentals of statistics, this book focuses directly on the technical aspects of using SPSS to analyse data. This approach allows researchers and research students to spend more time on interpretations and discussions of SPSS outputs, rather than on the mundane task of actually processing their data.
The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey research, analyse data, and write up the results, while learning to read and interpret excerpts from published research. It combines statistics and survey research methods in a single book.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
