Analysing Web Traffic
Analysing Web Traffic

Author: Agnieszka Jastrzębska

Publisher: Springer Nature

Published: 2023-06-26

Total Pages: 173

ISBN-13: 3031325036

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This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity. After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic. A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and the appropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.

Analysing Media Texts
Analysing Media Texts

Author: Andrew Burn

Publisher: Bloomsbury Publishing

Published: 2003-12-01

Total Pages: 103

ISBN-13: 1441169415

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Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Analyzing the Social Web
Analyzing the Social Web

Author: Jennifer Golbeck

Publisher: Newnes

Published: 2013-02-17

Total Pages: 291

ISBN-13: 0124058566

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Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. - Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media - Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network - Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data - Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior - Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book

International Handbook of Internet Research
International Handbook of Internet Research

Author: Jeremy Hunsinger

Publisher: Springer Science & Business Media

Published: 2010-06-17

Total Pages: 626

ISBN-13: 1402097891

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Internet research spans many disciplines. From the computer or information s- ences, through engineering, and to social sciences, humanities and the arts, almost all of our disciplines have made contributions to internet research, whether in the effort to understand the effect of the internet on their area of study, or to investigate the social and political changes related to the internet, or to design and develop so- ware and hardware for the network. The possibility and extent of contributions of internet research vary across disciplines, as do the purposes, methods, and outcomes. Even the epistemological underpinnings differ widely. The internet, then, does not have a discipline of study for itself: It is a ?eld for research (Baym, 2005), an open environment that simultaneously supports many approaches and techniques not otherwise commensurable with each other. There are, of course, some inhibitions that limit explorations in this ?eld: research ethics, disciplinary conventions, local and national norms, customs, laws, borders, and so on. Yet these limits on the int- net as a ?eld for research have not prevented the rapid expansion and exploration of the internet. After nearly two decades of research and scholarship, the limits are a positive contribution, providing bases for discussion and interrogation of the contexts of our research, making internet research better for all. These ‘limits,’ challenges that constrain the theoretically limitless space for internet research, create boundaries that give de?nition to the ?eld and provide us with a particular topography that enables research and investigation.

Analysing 21st Century British English
Analysing 21st Century British English

Author: Clive Upton

Publisher: Routledge

Published: 2013-07-18

Total Pages: 257

ISBN-13: 1134111096

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The Voices project of the British Broadcasting Corporation, a recent high-profile media investigation, gathered contemporary English dialect samples from all over the UK and invited contributions from the public to a dedicated website. This book explores both issues of ideology and representation behind the media project and uses to which the emerging data can be put in the study of language variation and change. Two lead-in chapters, written from the complementary perspectives of a broadcast media specialist, Simon Elmes, and an academic linguist, David Crystal, set the project in the BBC’s historical, social, and linguistic contexts. Following these, authorities in a range of specialisms concerned with uses and representations of language varieties address various aspects of the project’s potential, in three broad sections: Linguistic explorations of the representations of language and the debates on language evoked by the data. The linguistic product of the project, including lexical, phonological, and grammatical investigations. Technical aspects of creating maps from the large electronic Voices database. An interactive companion website provides the means to access, explore, and make use of raw linguistic data, along with interpretive maps created from it, all accompanied by full explanations. Analysing 21st Century British English brings together key research and is essential reading for advanced undergraduate students, postgraduate students and researchers working in the areas of language variation, dialect and sociolinguistics. Contributors: David Crystal, Bethan Davies, Susie Dent, Simon Elmes, Holly Gilbert, Jon Herring, John Holliday, Alexandra Jaffe, Tommaso Milani, Rob Penhallurick, Jonnie Robinson, Mooniq Shaikjee, Ann Thompson, Will Turner, Clive Upton, Martijn Wieling.

Web Metrics for Library and Information Professionals
Web Metrics for Library and Information Professionals

Author: David Stuart

Publisher: Facet Publishing

Published: 2014-01-02

Total Pages: 209

ISBN-13: 1856048748

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A practical guide to using web metrics to measure impact and demonstrate value. The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and websites to more traditional research outputs. This book is a clear guide for library and information professionals as to what web metrics are available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web in addition to traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content. Key topics covered include: • Introduction to web metrics • Bibliometrics, webometrics and web metrics • Data collection tools • Evaluating impact on the web • Evaluating social media impact • Investigating relationships between actors • Exploring traditional publications in a new environment • Web metrics and the web of data • The future of web metrics and the library and information professional. Readership: This book will provide a practical introduction to web metrics for a wide range of library and information professionals, from the bibliometrician wanting to demonstrate the wider impact of a researcher’s work than can be demonstrated through traditional citations databases, to the reference librarian wanting to measure how successfully they are engaging with their users on Twitter. It will be a valuable tool for anyone who wants to not only understand the impact of content, but demonstrate this impact to others within the organization and beyond.

Usability and Internationalization. Global and Local User Interfaces
Usability and Internationalization. Global and Local User Interfaces

Author: Nuray Aykin

Publisher: Springer

Published: 2007-06-29

Total Pages: 578

ISBN-13: 9783540732884

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This is the second of a two-volume set that constitutes the refereed proceedings of the Second International Conference on Usability and Internationalization, UIHCII 2007, held in Beijing, China in July 2007. The papers of this second volume cover global and local user interfaces and are organized in topical sections on designing global and local products and services, as well as enhancing and personalizing the user experience.

Official Tourism Websites
Official Tourism Websites

Author: Richard W. Hallett

Publisher: Channel View Publications

Published: 2010-03-24

Total Pages: 146

ISBN-13: 1845411919

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Official Tourism Websites: A Discourse Analysis Perspective investigates the construction and promotion of identity of tourist locales by the designers of the official websites for destinations such as Santiago de Compostela, Spain; the Baltic states of Latvia and Estonia; New Orleans, Louisiana and Gary, Indiana; Myanmar/Burma; US Sports Halls of Fame; and, in recognizing the influence and popularity of such sites, three websites parodying the imaginary nations of Phaic Tan, Molvania, and San Sombrero. Analysis addresses how tourism websites foster social action and, therefore, contribute to the (re)construction of nations and other communities by variably fostering re-imagination, rebirth, renaissance, promotion and caution, and patriotism. Recognizing that tourism texts can function to both construct and embody identity for their respective locales, this investigation employs critical discourse analysis, multimodal discourse analysis, and visual semiotic analysis in the investigation of web texts and images.

Semantic Web-Based Systems
Semantic Web-Based Systems

Author: Sandeep Kumar

Publisher: Springer

Published: 2018-07-10

Total Pages: 101

ISBN-13: 9811077002

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The book initially presents the basic concepts related to the Semantic Web, Semantic Web-based applications, Web applications, Ontology, and their qualitative aspects. It then presents the evaluation of the structural quality of modular ontologies and review on metrics for the evaluation of ontology behavior. Further, the book discusses the qualitative evaluation of Semantic Web applications deployed on the Cloud, helping readers understand, maintain, integrate, and reuse these applications. The book offers software engineers in general and ontology engineers in particular a single, valuable guide to help them find the best modularization on the basis of goodness of (re) use. It can also serve as an initial source of information for starting research in this domain.

Factors that influence on B2B IT website’s effectiveness
Factors that influence on B2B IT website’s effectiveness

Author: Valeriya Zhukova

Publisher: GRIN Verlag

Published: 2017-01-09

Total Pages: 24

ISBN-13: 366837581X

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Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , course: Digital marketing, language: English, abstract: To provide a holistic picture of B2B e-commerce and factors that influence on website’s effectiveness, this paper is organized as follows. First, types of e-commerce models and the role of website in B2B are addressed. This is followed by a discussion of factors that result in B2B website’s effectiveness.