This book presents a summary of the important outcomes of the SIGMA project related to all aspects of Probabilistic Seismic Hazard Assessment: source characterization, rock motion characterization, site response characterization, and hazard calculations, with for all of them emphasis on the treatment of uncertainties. In recent years, attempts have been made to identify and quantify uncertainties in seismic hazard estimations for regions with moderate seismicity. These uncertainties, for which no estimation standards exist, create major difficulties and can lead to different interpretations and divergent opinions among experts. To address this matter, an international research project was launched in January 2011, by an industrial consortium composed of French and Italian organizations. This program, named SIGMA (Seismic Ground Motion Assessment) lasted for five years and involved a large number of international institutions. This book is intended for instructors running courses on engineering seismology, graduate students in the same field and practicing engineers involved in Probabilistic Seismic Hazard Analyses.
Six Sigma has arisen in the last two decades as a breakthrough Quality Management Methodology. With Six Sigma, we are solving problems and improving processes using as a basis one of the most powerful tools of human development: the scientific method. For the analysis of data, Six Sigma requires the use of statistical software, being R an Open Source option that fulfills this requirement. R is a software system that includes a programming language widely used in academic and research departments. Nowadays, it is becoming a real alternative within corporate environments. The aim of this book is to show how R can be used as the software tool in the development of Six Sigma projects. The book includes a gentle introduction to Six Sigma and a variety of examples showing how to use R within real situations. It has been conceived as a self contained piece. Therefore, it is addressed not only to Six Sigma practitioners, but also to professionals trying to initiate themselves in this management methodology. The book may be used as a text book as well.
This book illustrates the integration of both Lean and Six Sigma as a process excellence methodology which can be utilized in Higher Education environments for achieving and sustaining world class efficiency and effectiveness. It showcases various studies carried out by leading research scholars, academics and practitioners.
Six Sigma changed the face of manufacturing quality. Now, HumanSigma is poised to do the same for sales and service organizations. Human Sigma offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to effectively manage the employee-customer encounter to drive business success. Based on research spanning 10 million employees and 10 million customers around the world, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it. Human Sigma is based on five rules to bring excellence to how employees engage and interact with customers: RULE #1: E Pluribus Unum. Employee and customer experiences must be managed together — not as separate entities. RULE #2: Feelings Are Facts. Emotions drive and shape the employee-customer encounter. RULE #3: Think Globally, Measure and Act Locally. The employee-customer encounter must be measured and managed at the local level. RULE #4: There Is One Number You Need to Know. Employee and customer engagement interact to drive enhanced financial performance. And this interaction can be quantified and summarized with a single performance metric. RULE #5: If You Pray for Potatoes, You Better Grab a Hoe. Good intentions alone do not constitute a plan of action. Sustainable improvement in the employee-customer encounter requires disciplined local action coupled with a companywide commitment to changing how employees are recruited, positioned in roles, rewarded and recognized, and importantly, how they are managed. Essential reading for global business leaders, Human Sigma shows how sales and service companies can flourish in the new global economy. It reveals a profoundly different method for managing human systems for growth. Blending strategic analysis with hands-on, practical steps and advice, Human Sigma will change how you view your work, your employees and your customers forever.
Use Six Sigma to achieve and sustain excellence in product development and commercialization! To sustain growth and profitability, companies must tightly align product development and commercialization to fast-changing customer requirements. In this book, Clyde Creveling identifies the four process areas most crucial to doing so-and shows executives and managers how to optimize each of them. Creveling introduces a Six Sigma-enabled workflow that encompasses strategic product/technology portfolio definition and development, research and technology development (R&TD), tactical design engineering processes for commercialization, and operational production and service support. He presents tools, methods, and best practices for selecting the right projects, prioritizing them, and executing them rapidly, consistently, and successfully. Integrate all key technical processes so they work together in harmony Create Phase/Gate control plans for delivering products with minimal risk Establish scorecards for risk management in technical processes Use Six Sigma tools, such as Monte Carlo and FMEA, to improve project management Bring discipline to your product and technology portfolio renewal processes Systematically optimize your commercialization processes Define stripped-down "Fast Track" processes for commercializing high-risk, high-reward opportunities Provide effective operational support after you launch your product Preview the future of "lean" and Six Sigma in technical processes Use lean techniques to streamline repeatable processes such as R&D, product design, and post-launch production engineering support Learn how to manage the risk of doing a fast track commercialization project when you really must cut corners to get a product out into the market before your opportunity evaporates Foreword by John Boselli xiii Preface xv About the Author xxi Chapter 1: Introduction to Six Sigma for Technical Processes 1 Chapter 2: Scorecards for Risk Management in Technical Processes 21 Chapter 3: Project Management in Technical Processes 35 Chapter 4: Strategic Product and Technology Portfolio Renewal Process 51 Chapter 5: Strategic Research and Technology Development Process 95 Chapter 6: Tactical Product Commercialization Process 163 Chapter 7: Fast Track Commercialization 275 Chapter 8: Operational Post-Launch Engineering Support Processes 293 Chapter 9: Future Trends in Six Sigma and Technical Processes 317 Glossary 323 Index 351
In the new millennium the increasing expectation of customers and products complexity has forced companies to find new solutions and better alternatives to improve the quality of their products. Lean and Six Sigma methodology provides the best solutions to many problems and can be used as an accelerator in industry, business and even health care sectors. Due to its flexible nature, the Lean and Six Sigma methodology was rapidly adopted by many top and even small companies. This book provides the necessary guidance for selecting, performing and evaluating various procedures of Lean and Six Sigma. In the book you will find personal experiences in the field of Lean and Six Sigma projects in business, industry and health sectors.
Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth. This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to Develop a lean, efficient marketing workflow designed for growth Enhance the three marketing arenas for growth: strategic, tactical, and operational Identify leading indicators of growth and become proactive about performance improvement Strengthen links between customers, products, and profitability Redesign marketing work to streamline workflow and reduce variability Assess and mitigate cycle-time risk in any marketing initiative or project Leverage DMAIC to solve specific problems and improve existing processes Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation Preface xv Acknowledgments xxiii About the Authors xxv Chapter 1: Introduction to Six Sigma for Marketing Processes 1 Chapter 2: Measuring Marketing Performance and Risk Accrual Using Scorecards 25 Chapter 3: Six Sigma-Enabled Project Management in Marketing Processes 45 Chapter 4: Six Sigma in the Strategic Marketing Process 63 Chapter 5: Six Sigma in the Tactical Marketing Process 117 Chapter 6: Six Sigma in the Operational Marketing Process 173 Chapter 7: Quick Review of Traditional DMAIC 209 Chapter 8: Future Trends in Six Sigma and Marketing Processes 229 Glossary 235 Index 261
Nutrition Psychology: Improving Dietary Adherence presents prominent psychological theories that are known to drive human eating behavior, and reveal how these models can be transformed into proactive strategies for adhering to healthy dietary regimens.
