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Author: OECD
Publisher: OECD Publishing
Published: 2019-05-13
Total Pages: 218
ISBN-13: 926455954X
DOWNLOAD EBOOKThis report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.
Author: Nripendra P. Rana
Publisher: Springer Nature
Published: 2019-11-11
Total Pages: 337
ISBN-13: 3030243745
DOWNLOAD EBOOKThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Julie L. Globokar
Publisher: SAGE Publications
Published: 2010-04-28
Total Pages: 138
ISBN-13: 1412993563
DOWNLOAD EBOOKA survival guide companion for students beginning their first online or hybrid class Introduction to Online Learning introduces first-time distance learners to the realities of Web-based education and serves as the most comprehensive, practical guide to achieving success when facing online-specific barriers as well as common academic hurdles. Written by an experienced instructor, this invaluable aid shows students how to overcome challenges related to e-mail communication, technological catastrophes, staying organized on a daily basis, and more. Students learn to take advantage of the unique resources available for those enrolled in internet-based programs and to make the most of their Web-based educational experience by tailoring it to their personal strengths, needs, and learning styles. Key Features The author provides clear explanations of how to tailor research, writing, and citing sources to the online classroom, as well as when citations are necessary Concrete, original examples link the text to students′ personal experiences; illustrations vividly bring material to life Screenshots and excerpts from online syllabi help students navigate their first course requirements Examples of appropriate discussion board interaction aid students in progressing in their course with confidence Self-assessments guide students in determining individual learning styles and levels of preparedness The open-access student study site includes first-person testimonials and advice from online students and instructors, links to relevant Web sites and resources, and self-quizzes. Intended Audience This groundbreaking supplement is a must-have for any student enrolled in an online course or degree program, or for students enrolled in hybrid courses including a mix of online and classroom learning.
Author: Lawrence J. Gitman
Publisher:
Published: 2024-09-16
Total Pages: 1455
ISBN-13:
DOWNLOAD EBOOKIntroduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Matthew Harrison
Publisher: Kogan Page Publishers
Published: 2016-03-03
Total Pages: 400
ISBN-13: 0749475862
DOWNLOAD EBOOKMarket research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Author: Mike Imms
Publisher: SAGE
Published: 2002-07-18
Total Pages: 153
ISBN-13: 1848600798
DOWNLOAD EBOOK'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author: Dan Remenyi
Publisher: SAGE
Published: 1998-09-14
Total Pages: 320
ISBN-13: 9780761959502
DOWNLOAD EBOOKDoing Research in Business and Management has been written to help students obtain a thorough understanding of the main methodological issues and options that are available to them as business and management researchers undertaking a masters or doctoral degree. Doing Research in Business and Management takes the reader through all of the important issues that need to be understood if a competent piece of research is to be produced at the masters or doctoral level in the business and management studies. The authors explain the interrelationship between the theoretical and empirical research as well as the differences between positivism and phenomenology. Not only do they put these concepts in context for the business and management student, but they go on to discuss how these different approaches are used in practice. Furthermore, the authors discuss the implications of quantitative and qualitative approaches to research. The book offers high-level advice on different numerical techniques available to researchers as well as different software packages that may be used for analyzing qualitative data. The book also discusses the use of the Internet to support research in masters and doctoral programs.
Author: Dennis Komm
Publisher: Springer
Published: 2016-10-31
Total Pages: 360
ISBN-13: 3319427490
DOWNLOAD EBOOKThis textbook explains online computation in different settings, with particular emphasis on randomization and advice complexity. These settings are analyzed for various online problems such as the paging problem, the k-server problem, job shop scheduling, the knapsack problem, the bit guessing problem, and problems on graphs. This book is appropriate for undergraduate and graduate students of computer science, assuming a basic knowledge in algorithmics and discrete mathematics. Also researchers will find this a valuable reference for the recent field of advice complexity.
Author: Dr Sue Greener
Publisher: Bookboon
Published: 2008
Total Pages: 110
ISBN-13: 8776814211
DOWNLOAD EBOOKAuthor: Rob van Tulder
Publisher: Emerald Group Publishing
Published: 2018-11-16
Total Pages: 441
ISBN-13: 1787563278
DOWNLOAD EBOOKThe information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.
