The Wine Value Chain in China
The Wine Value Chain in China

Author: Roberta Capitello

Publisher: Chandos Publishing

Published: 2016-11-21

Total Pages: 331

ISBN-13: 0081007604

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The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. - Collects and collates research on wine consumer behavior in China - Presents an outstanding scholarly look at wine marketing studies - Offers a whole market perspective that focuses on demand - Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market - Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

Global Wine Tourism
Global Wine Tourism

Author: Jack Carlsen

Publisher: CABI

Published: 2007

Total Pages: 300

ISBN-13: 1845931718

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Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

Lean Six Sigma for Small and Medium Sized Enterprises
Lean Six Sigma for Small and Medium Sized Enterprises

Author: Jiju Antony

Publisher: CRC Press

Published: 2017-12-19

Total Pages: 166

ISBN-13: 1315354977

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It is no secret that Lean Six Sigma (LSS) is not as popular with small and medium-sized enterprises (SMEs) as it is with larger ones. However, many SMEs are suppliers to larger entities who are pushing for superior quality and world-class process efficiencies from suppliers. Lean Six Sigma for Small and Medium Sized Enterprises: A Practical Guide provides a roadmap for the successful implementation and deployment of LSS in SMEs. It includes five real-world case studies that demonstrate how LSS tools have been successfully integrated into LSS methodology. Simplifying the terminology and methodology of LSS, this book makes the implementation process accessible. Supplies a general introduction to continuous improvement initiatives in SMEs Identifies the key phases in the introduction and development of LSS initiatives within an SME Details the most powerful LSS tools and techniques that can be used in an SME environment Provides tips on how to make the project selection process more successful This book covers the fundamental challenges and common pitfalls that can be avoided with successful introduction and deployment of LSS in the context of SMEs. Systematically guiding you through the application of the Six Sigma methodology for problem solving, the book devotes separate chapters to the most appropriate tools and techniques that can be useful in each stage of the methodology. Keeping the required math and statistics to a minimum, this practical guide will help you to deploy LSS as your prime methodology for achieving and sustaining world-class efficiency and effectiveness of critical business processes.

Internationalization and Managing Networks in the Asia Pacific
Internationalization and Managing Networks in the Asia Pacific

Author: Nipawan Thirawat

Publisher: Chandos Publishing

Published: 2017-03-02

Total Pages: 254

ISBN-13: 0081008856

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Internationalization and Managing Networks in the Asia Pacific consists of theories and analysis in sections that are related to network management, the power of business networking and the significance and role that business networking plays in propelling organizations towards international business, especially in Asia. Moreover, it includes stakeholder theory and applications of relevant theories to assist in identifying key stakeholders in the ASEAN Economic Community (AEC). The first section contains various fascinating headings, such as analysis of stakeholders' needs, negotiation techniques with stakeholders, relationship management with stakeholders and the role of network management in expanding international business within Asia. The second section emphasizes internationalization theories and empirical evidence with case studies of Asian multinational companies that have succeeded in expanding abroad, such as Singaporean, Taiwanese, Thai, Malaysian and Indonesian companies. These help provide guidelines of analysis for the adaptations these companies made to internationalize successfully, market penetration strategies used for the AEC and international expansion of Asian companies across countries in Asia and other continents. In addition, an included debate provides information on the applications of business networking and internationalization theories, best practices and development policy recommendations, along with a discussion of the role of the public sector in supporting overseas expansion of the private sector. - Consists of two interesting and important topics about network management and internationalization - Focuses on the role of Asian companies, including international activities - Includes case studies and empirical evidence from works by researchers and experts on network management and international business expansion - Provides policy advice to the public sectors within Asia on formulating and implementing policies - Offers insight into the role of the public sector in supporting international business activities of the private sector

Export Marketing Strategy
Export Marketing Strategy

Author: Shaoming Zou

Publisher: Business Expert Press

Published: 2009-05-01

Total Pages: 372

ISBN-13: 1606490095

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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

The International Wine Trade
The International Wine Trade

Author: Pierre Spahni

Publisher: Elsevier

Published: 2000-09-27

Total Pages: 410

ISBN-13: 1855738945

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This is the second edition of the definitive analysis of the international wine trade. This new edition focuses on individual trade flows across the major importing and exporting countries, examines the increasing role of food retailers in wine selling and looks for the future trends which will shape the industry in the new millennium.The book begins by examining technical factors in the wine trade giving rise to differences in pricing and considers how wines' characteristics help to position the final products. It shows how trends in consumption are changing in different ways in the traditional and Anglo-Saxon markets and explains the effects of developments in international trade such as the role of trade barriers.The heart of the book profiles the ten major wine importing countries and considers: - Trends in the consumption of alcoholic drinks - Wine market and import patterns - The configuration of import and distribution channels - Each country's trade policy with detailed comparisons between themThe book then goes on to consider the wine trade from the exporters point of view and describes: - The challenge posed by New World producers to those based in Western Europe - The influence of the previously planned economies of the former Soviet bloc - The role of the EU and the likely effect of further European integration - The influence of tariff schedules and the GATT negotiationsThis edition will be essential reading for all wine trade professionals including: wine producers, importers and exporters, negocients, co-operatives and regional economic development agencies, and wine merchants and retailers.