American Mass-Market Magazines

American Mass-Market Magazines

Author: Alan Nourie

Publisher: Greenwood

Published: 1990-03-23

Total Pages: 632

ISBN-13:

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This volume provides concise, in-depth histories of 106 of the most significant mass-market or general magazines in the United states--both active periodicals and those which have ceased publication. Included are magazines of wide audience appeal (e.g., People) as well as major tabloids, Sunday supplement magazines, regional magazines, and the most widely read publications devoted to specific audiences (e.g., Mechanix Illustrated) with a circulation of over 100,000. Emphasizes the modern mass-market periodical, but thirty-three titles have been included that were established or whose entire existence occurred in the 19th century. Profiles are arranged alphabetically by magazine title with cross references to title variations. In many instances, the history included here is the only source of information on the magazine covered. In others, large amounts of material written over the years have been consolidated, and along with accompanying bibliographies serve as a definitive source on the magazines in question. Locations have been provided in cases that might prove problematic. An indispensable resource for journalism students and researchers.


Creating the College Man

Creating the College Man

Author: Daniel A. Clark

Publisher: Univ of Wisconsin Press

Published: 2010-05-25

Total Pages: 266

ISBN-13: 0299235335

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How did a college education become so vital to American notions of professional and personal advancement? Reared on the ideal of the self-made man, American men had long rejected the need for college. But in the early twentieth century this ideal began to change as white men born in the U.S. faced a barrage of new challenges, among them a stultifying bureaucracy and growing competition in the workplace from an influx of immigrants and women. At this point a college education appealed to young men as an attractive avenue to success in a dawning corporate age. Accessible at first almost exclusively to middle-class white males, college funneled these aspiring elites toward a more comfortable and certain future in a revamped construction of the American dream. In Creating the College Man Daniel A. Clark argues that the dominant mass media of the era—popular magazines such as Cosmopolitan and the Saturday Evening Post—played an integral role in shaping the immediate and long-term goals of this select group of men. In editorials, articles, fiction, and advertising, magazines depicted the college man as simultaneously cultured and scientific, genteel and athletic, polished and tough. Such depictions underscored the college experience in powerful and attractive ways that neatly united the incongruous strains of American manhood and linked a college education to corporate success.


The Magazine in America, 1741-1990

The Magazine in America, 1741-1990

Author: John William Tebbel

Publisher: New York : Oxford University Press

Published: 1991

Total Pages: 456

ISBN-13:

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This carefully researched and sweeping work ranges from tales of the earliest magazine, The General Magazine of Benjamin Franklin and American Magazine of Andrew Bradford, to contemporary giants such as TV guide and Sports Illustrated, and includes a history of the business press.


The Holiday Makers

The Holiday Makers

Author: Richard K. Popp

Publisher: LSU Press

Published: 2012-05-16

Total Pages: 311

ISBN-13: 0807142875

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In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.


Selling Culture

Selling Culture

Author: Richard Malin Ohmann

Publisher: Verso

Published: 1996

Total Pages: 432

ISBN-13: 9781859849743

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Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, and their role in the creation of the American professional-managerial class. Focuses on magazine publishing, careers of key personalities in the publishing world, and the role of fiction in the magazines. For students and general readers. Annotation copyright by Book News, Inc., Portland, OR


On Company Time

On Company Time

Author: Donal Harris

Publisher: Columbia University Press

Published: 2016-10-04

Total Pages: 286

ISBN-13: 0231541341

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American novelists and poets who came of age in the early twentieth century were taught to avoid journalism "like wet sox and gin before breakfast." It dulled creativity, rewarded sensationalist content, and stole time from "serious" writing. Yet Willa Cather, W. E. B. Du Bois, Jessie Fauset, James Agee, T. S. Eliot, and Ernest Hemingway all worked in the editorial offices of groundbreaking popular magazines and helped to invent the house styles that defined McClure's, The Crisis, Time, Life, Esquire, and others. On Company Time tells the story of American modernism from inside the offices and on the pages of the most successful and stylish magazines of the twentieth century. Working across the borders of media history, the sociology of literature, print culture, and literary studies, Donal Harris draws out the profound institutional, economic, and aesthetic affiliations between modernism and American magazine culture. Starting in the 1890s, a growing number of writers found steady paychecks and regular publishing opportunities as editors and reporters at big magazines. Often privileging innovative style over late-breaking content, these magazines prized novelists and poets for their innovation and attention to literary craft. In recounting this history, On Company Time challenges the narrative of decline that often accompanies modernism's incorporation into midcentury middlebrow culture. Its integrated account of literary and journalistic form shows American modernism evolving within as opposed to against mass print culture. Harris's work also provides an understanding of modernism that extends beyond narratives centered on little magazines and other "institutions of modernism" that served narrow audiences. And for the writers, the "double life" of working for these magazines shaped modernism's literary form and created new models of authorship.


Raising Consumers

Raising Consumers

Author: Lisa Jacobson

Publisher: Columbia University Press

Published: 2004

Total Pages: 319

ISBN-13: 0231113897

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In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society--would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers--and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.


Under Cover

Under Cover

Author: Thomas L. Bonn

Publisher: Harmondsworth, Middlesex, England ; New York : Penguin Books

Published: 1982

Total Pages: 1070

ISBN-13:

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A short history of the American paperback, includes a number of cover reproductions including several color sections. Nice history of paperbacks from its early beginnings up to the mid 1970s. Includes chapters on collecting.


History of the Mass Media in the United States

History of the Mass Media in the United States

Author: Margaret A. Blanchard

Publisher: Routledge

Published: 2013-12-19

Total Pages: 2118

ISBN-13: 1135917493

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The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.


A Free and Responsible Press

A Free and Responsible Press

Author: Commission on Freedom of the Press

Publisher: University of Chicago Press

Published: 1947

Total Pages: 146

ISBN-13: 0226471357

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"The question of how much freedom the press should enjoy has been debated throughout American history. In 1942 an impartial commission was formed to study mass communication, evaluate the performance of the media, and make recommendations for possible regulation of the press. This book is the general report of that commission."--Book cover.