The American Campaign, Second Edition
The American Campaign, Second Edition

Author: James E. Campbell

Publisher: Texas A&M University Press

Published: 2008

Total Pages: 337

ISBN-13: 1603444475

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Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides:a summary and assessment of each of the serious predictive models of presidential election outcomes;a historical summary of many of America's important presidential elections;a significant new contribution to the understanding of presidential campaigns and how they matter.

Controlling the Message
Controlling the Message

Author: Victoria A. Farrar-Myers

Publisher: NYU Press

Published: 2015-03-27

Total Pages: 324

ISBN-13: 1479867594

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Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Political Communication in American Campaigns
Political Communication in American Campaigns

Author: Joseph S. Tuman

Publisher: SAGE

Published: 2008

Total Pages: 305

ISBN-13: 1412909457

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""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""

Presidential Campaigning in the Internet Age
Presidential Campaigning in the Internet Age

Author: Jennifer Stromer-Galley

Publisher:

Published: 2019

Total Pages: 305

ISBN-13: 0190694041

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As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Campaigns and Elections American Style
Campaigns and Elections American Style

Author: James A. Thurber

Publisher:

Published: 2018-09-03

Total Pages: 358

ISBN-13: 9780429468278

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Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.

Public Communication Campaigns
Public Communication Campaigns

Author: Ronald E. Rice

Publisher: SAGE

Published: 2001

Total Pages: 444

ISBN-13: 9780761922063

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This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Atlas of the Battles and Campaigns of the American Revolution, 1775-1783
Atlas of the Battles and Campaigns of the American Revolution, 1775-1783

Author: David C. Bonk

Publisher: From Reason to Revolution

Published: 2023-09-30

Total Pages: 0

ISBN-13: 9781914059797

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The Atlas of the Battles and Campaigns of the American Revolution includes over 120 full color maps showing troop dispositions and topography for both the major engagements of the conflict as well as many lesser-known but critical battles and skirmishes.

Interest Groups in American Campaigns
Interest Groups in American Campaigns

Author: Mark J. Rozell

Publisher: Oxford University Press, USA

Published: 2012

Total Pages: 0

ISBN-13: 9780199829798

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In today's era of greatly divisive partisanship in Washington, interest groups have become increasingly powerful forces in U.S. politics. In races for the presidency, Congress, and state legislatures, these groups often help to elect--or reelect--candidates who support their causes and views. Now in its third edition, Interest Groups in American Campaigns: The New Face of Electioneering focuses on the key role that interest groups play in U.S. elections. Authors Mark J. Rozell, Clyde Wilcox, and Michael M. Franz present an extensive analysis based on interviews with interest group leaders, campaign finance filings, and election surveys. Opening with an introduction to the nature of our federal election system, they then examine how interest groups ally themselves with political parties and influence candidate nominations and party platforms. The authors also describe how interest groups interact with political candidates--by contributing money, goods, and services to campaigns--and with their own members and the broader electorate--through social networking, Tweeting, Internet advertising, television ads, direct mail, and phone calls. Throughout the book, diverse and compelling examples clearly illustrate how interest groups operate in the real world. Revised and updated, the third edition of Interest Groups in American Campaigns delves into the 2010 election campaign; recent reforms and campaign finance laws that have substantially changed the roles played by interest groups; and how these recent changes will affect the 2012 races for federal offices.