Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


The Guns of Tanith

The Guns of Tanith

Author: Dan Abnett

Publisher: Games Workshop Limited

Published: 2015-11-01

Total Pages: 416

ISBN-13: 9781784960407

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The fifth novel in Abnett's series finds the troops taking part in an all-out attack on the cities of Phantine. But the helpless are being murdered and one of Gaunt's own men may be responsible. Original.


The Luftwaffe: A History

The Luftwaffe: A History

Author: John Killen

Publisher: Pen and Sword

Published: 2013-06-12

Total Pages: 443

ISBN-13: 1473819482

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An extensive history of the rise and fall of Nazi Germany’s air force. In his thoroughly researched study, John Killen examines German air power between 1914 and 1945, from the early days of flying when Immelmann, Boelke, Richtofen, and other First World War aces fought and died to give Germany air supremacy, to the nightmare existence of the Luftwaffe as the Third Reich plunged headlong to destruction. Here are the aircraft: the frail biplanes and triplanes of the Kaiser’s war; the great Lufthansa aircraft and airships of the turbulent Thirties; the monoplanes designed to help Hitler in his conquest of Europe. Here are the generals who forged the air weapon of the Luftwaffe: the swaggering Goering, the playboy Udet, the ebullient Kesselring, and the scapegoat Jeschonnek. Here, too, are the pilots who tried to keep faith with their Fatherland despite overwhelming odds: Adolf Galland, Werner Molders, Joachim Marseille, and Hanna Reitsch. Not least are the actions fought by the Luftwaffe from the Spanish Civil War to the Battle of Britain, through the bloody struggle for Crete, and the siege of Stalingrad to the fearful twilight over Berlin. “A good, readable account of the rise and fall of the Luftwaffe that covers all of the main fronts on which it fought, and examines the reasons for the eventual failure as well as providing a readable narrative.” —History of War


Webster's New World Rhyming Dictionary

Webster's New World Rhyming Dictionary

Author: Clement Wood

Publisher: MacMillan Publishing Company

Published: 1999

Total Pages: 0

ISBN-13: 9780028626260

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"Webster's New World Rhyming Dictionary is the most accurate and contemporary rhyming dictionary today. Thousands of words are categorized and cross-referenced into 1,500 phonetically correct rhyming groups. These groups make finding the exact rhyme you want fast and easy." "Clement Wood's concise and witty guidelines for the effective use of rhyme are now thoroughly updated to include both poetry and song. New examples span classical and modern verse, from sonnets to rap. Webster's New World Rhyming Dictionary is the ideal companion for students, songwriters, jingle writers, poets, and performance artists."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved


Aircraft Enthusiasts Spotter Jotter

Aircraft Enthusiasts Spotter Jotter

Author: Jon Jackson

Publisher: Createspace Independent Publishing Platform

Published: 2016-06-03

Total Pages: 100

ISBN-13: 9781533559524

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Are you the occasional spotter who goes out every once in a while for some fresh air and a quick spot? Or are you the hardened enthusiast, who thinks nothing of getting up early at the weekend and heading off to the far flung corners of the country to visit a specific airport or airfield to get some aviation action? Whichever you may be, this is a really useful little book to jot down truck details when you are out and about. Contains 100 pages allowing the recording of up to 2112 aircraft numbers (plus name/details and operator/details), as well as some useful tips to enjoy your hobby safely. Keep the book handy in your coat pocket or camera bag, ready for that next trip to the airport! This book is part of the Really Useful Publishing Company's Spotter Jotter Series. Also available are: Aircraft Enthusiasts Spotter Jotter - 28 Page Edition Truck Enthusiasts Spotter Jotter - 28 Page Edition Truck Enthusiasts Spotter Jotter - 100 Page Edition Train Enthusiasts Spotter Jotter - 28 Page Edition Train Enthusiasts Spotter Jotter - 100 Page Edition Bus Enthusiasts Spotter Jotter - 28 Page Edition Bus Enthusiasts Spotter Jotter - 100 Page Edition Maritime Enthusiasts Spotter Jotter


The Orators

The Orators

Author: Wystan Hugh Auden

Publisher:

Published: 2015

Total Pages: 0

ISBN-13: 9780571283538

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When The Orators was originally published in 1932 it was described by Poetry Review as 'something as important as the appearance of Mr Eliot's poems fifteen years ago'. A long poem written in both prose and verse, it was a powerful addition to the canon of modernist poetry.


Anagram Solver

Anagram Solver

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

Published: 2009-01-01

Total Pages: 719

ISBN-13: 1408102579

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Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.


Principles of Information Systems

Principles of Information Systems

Author: Ralph Stair

Publisher: Cengage Learning

Published: 2009-01-07

Total Pages: 652

ISBN-13: 9780324665284

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Now thoroughly streamlined and revised, PRINCIPLES OF INFORMATION SYSTEMS, Ninth Edition, retains the overall vision and framework that made the previous editions so popular while eliminating outdated topics and updating information, examples, and case studies. In just 600 pages, accomplished authors Ralph Stair and George Reynolds cover IS principles and their real-world applications using timely, current business examples and hands-on activities. Regardless of their majors, students can use this book to understand and practice IS principles so they can function more effectively as workers, managers, decision makers, and organizational leaders. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Planning Facilities for Athletics, Physical Education and Recreation

Planning Facilities for Athletics, Physical Education and Recreation

Author: Richard B. Flynn

Publisher:

Published: 1985

Total Pages: 276

ISBN-13:

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This newly revised edition is intended to serve as a practical tool for school administrators, physical education department heads, architects, planning consultants, and all others interested in planning new areas and facilities or checking the adequacy of those already in use. Chapter input was solicited from carefully chosen leaders in the field of athletic facility planning as well as from outstanding architects. Efforts were made to incorporate the most recent advances in facility planning and construction. Certain program areas, such as planning for the handicapped, were expanded, while outdated or irrelevant materials were deleted. The following topics are covered in separate chapters: (1) the planning process; (2) indoor facilities; (3) outdoor facilities; (4) swimming pools; (5) encapsulated spaces and stadiums; (6) service areas; (7) facilities for recreation, parks, and open spaces; (8) planning for the handicapped; and (9) trends in facility design. The book is illustrated with photographs and diagrams of the facilities discussed and selected references are cited at the end of each chapter. Appendixes include state requirements for school construction; checklists for building service, and security and safety planning; and supplementary photographs and figures. (MLF)