By producing the A300--the first twin-jet, wide-body airliner in the world--the European Airbus consortium succeeded in joining the league of leading aircraft makers. The path was both rocky and exciting. Filled with detailed text, including historical, technological, and flight information, as well as colorful photos, this volume provides a fascinating insight into the history of commercial aviation. The first aircraft designed, built, and sold by Airbus, the A300 airliner debuted in 1974 with Air France and was in constant service throughout the world. Among the many past and present airlines flying the A300/310 are Air Hong Kong, Air France, Air India, American, China Airlines, Eastern, EgyptAir, FedEx, Finnair, Iberia, Korean Air, Pan Am, SAS, UPS, and many others. Though it is no longer produced, examples of the aircraft still fly today.
First flown in 1972, Airbus medium-range A300 has enjoyed a production run of more than 400 units, most of which are still in service throughout the world. In fact, the European consortiums widebody remains in limited production nearly three decades later. This colour history of the prolific jetliner covers an alphabet soup of A300 variants photographed in a variety of liveries from around the globe.
By welding the European aerospace industry into a cohesive force and directing the pace of technological change in civil air transport, Airbus Industrie has successfully challenged the competition and now ranks as one of the world's largest commercial jetliner manufacturers. Airbus traces the history of Airbus Industrie's rise to greatness, describing the consortium's head-to-head match with Boeing, and how it is revolutionizing the airliner industry. Each Airbus model is covered in detail.
Simply defined, aviation photography is the taking photos of airplanes. But behind the scenes of this seemingly simple act are a number of critical elements: aircraft scheduling, lighting, spotting locations, diversions, and sometimes interactions with law enforcement officials. Aviation photographer James O'Rear takes you on an illustrated tour of these factors and more as he talks about finding locations suitable for photographing aircraft and the equipment needed for short trips and more adventurous locations. Basic photographic concepts and techniques are covered as well as discussions on basic identification of both commercial and military aircraft. Lavishly illustrated with images from his aviation archives James brings a common-man style of writing to a subject near and dear to his heart; the documentation of aircraft and the situations in which they are found all around the world.
Get thousands of fully searchable facts at your fingertips with this essential resource. The World Almanac® and Book of Facts is America's top-selling reference book of all time, with more than 82 million copies sold. For more than 150 years, this compendium of information has been the authoritative source for all your entertainment, reference, and learning needs. The 2019 edition of The World Almanac reviews the events of 2018 and will be your go-to source for questions on any topic in the upcoming year. Praised as a "treasure trove of political, economic, scientific and educational statistics and information" by The Wall Street Journal, The World Almanac and Book of Facts will answer all of your trivia needs on demand—from history and sports to geography, pop culture, and much more. Features include: The World at a Glance: This annual feature of The World Almanac provides a quick look at the surprising stats and curious facts that define the changing world and includes a sneak peek at upcoming milestone celebrity birthdays in 2019. Statistical Spotlight: A popular new feature highlights statistics relevant to the biggest stories of the year. These data visualizations provide important context and new perspectives to give readers a fresh angle on important issues. This year’s statistics will spotlight immigration, refugees, and asylum claims; the rising number and historic cost of natural disasters; and the nationwide opioid epidemic. 2018 Election Results: The World Almanac provides a comprehensive look at the entire 2018 election process, including complete Election Day results for House, Senate, and gubernatorial races. World Almanac Editors' Picks: Senior Moments: With leading athletes like Tom Brady and Serena Williams approaching middle age while still at the top of their game, The World Almanac editors look at the sports world’s most memorable achievements by aging athletes. The Year in Review: The World Almanac takes a look back at 2018 while providing all the information you'll need in 2019. 2018—Top 10 News Topics: The editors of The World Almanac list the top stories that held the world's attention in 2018, covering the U.S. Supreme Court nomination process, historic negotiations with North Korea, a year of #MeToo developments, and much more. 2018—Year in Sports: Hundreds of pages of trivia and statistics that are essential for any sports fan, featuring complete coverage of the Winter Olympic Games in South Korea, World Cup men's soccer, the World Series, improved MLB player stats, and much more. 2018—Year in Pictures: Striking full-color images from around the world in 2018, covering news, entertainment, science, and sports. 2018—Offbeat News Stories: The World Almanac editors select some of the most unusual news stories of the year, from the parade commemorating a team’s winless NFL season to the “bananas” lawsuit over a Halloween costume. World Almanac Editors' Picks: Time Capsule: The World Almanac lists the items that most came to symbolize the year 2018, from news and sports to pop culture. Other New Highlights: Brand-new statistics on crime rates for all major U.S. cities, U.S. trade and immigration policies, 2018 tax cuts, DACA recipients, mobile app and tech usage, student loan debt, income inequality, and much more.
The World's Most Powerful Civilian Aircraft profiles many types, from cargo transports and freighters, through flying boats, passenger airliners, and business jets. Featured aircraft include the Ford Trimotor “Tin Goose,” one of the great workhorses of early aviation history; the supersonic Tupolev Tu-144 “Charger” and Concorde, Cold War competitors in aviation excellence; and the most popular passenger aircraft of the present, including the Boeing 747 and Airbus A380. Each entry includes a brief description of the model’s development and history, a profile view, key features, and specifications. Packed with more than 200 artworks and photographs, this is a colorful guide for the aviation enthusiast.
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
