Insights, Innovation, and Analytics for Optimal Customer Engagement
Insights, Innovation, and Analytics for Optimal Customer Engagement

Author: Nagaraj, Samala

Publisher: IGI Global

Published: 2021-02-12

Total Pages: 334

ISBN-13: 1799839206

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Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Techniques, Tools and Methodologies Applied to Global Supply Chain Ecosystems
Techniques, Tools and Methodologies Applied to Global Supply Chain Ecosystems

Author: Jorge Luis García-Alcaraz

Publisher: Springer Nature

Published: 2019-08-29

Total Pages: 478

ISBN-13: 3030264882

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This book presents the latest developments concerning techniques, tools, and methodologies in supply chain ecosystems. It gathers contributions from a variety of experts, who analyze a range of case studies and industrial sectors such as manufacturing, energy, agricultural, healthcare, humanitarian logistics, and urban goods distribution, to name but a few. The book is chiefly intended to meet the needs of two sectors: firstly, the academic sector, so as to familiarize students, professors, and researchers with the tools that are now being used to optimize supply chains; and secondly, the industrial and managerial sector, so that supply chain management practitioners can benefit from methods and tools that are yielding valuable results in other contexts.

Inteligencia (artificial) para emprendedores
Inteligencia (artificial) para emprendedores

Author: Jose Luis Garde Sánchez

Publisher: ANAYA MULTIMEDIA

Published: 2024-03-07

Total Pages: 316

ISBN-13: 844154980X

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En esta obra, te proporcionaremos información detallada sobre cómo implementar la IA en tu negocio, destacando las numerosas ventajas que puede brindarte. Exploraremos en profundidad el potencial de esta tecnología revolucionaria y cómo puede convertirse en tu asistente personal y tecnológico del siglo XXI. Aprenderás cómo seleccionar las herramientas adecuadas según tus necesidades y perfil, ya sea como empresa, autónomo o asistente personal. Además, te presentaremos casos reales de éxito en diversos sectores para que puedas inspirarte y aplicar las lecciones aprendidas a tu propio negocio. También abordaremos consideraciones éticas y legales relacionadas con el uso de la IA, así como casos de estudio, consejos prácticos y herramientas útiles para emprendedores. ¡Prepárate para un futuro impulsado por la tecnología y descubre cómo la inteligencia artificial puede marcar la diferencia en tu actividad empresarial!

Bold
Bold

Author: Peter H. Diamandis

Publisher: Simon and Schuster

Published: 2016-02-23

Total Pages: 336

ISBN-13: 1476709580

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Bold is a radical how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions. A follow-up to the authors' Abundance (2012).

Strategies and Frameworks for Relearning in Organizations
Strategies and Frameworks for Relearning in Organizations

Author: Jneid, Chérine

Publisher: IGI Global

Published: 2024-10-07

Total Pages: 440

ISBN-13:

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As technologies advance and markets shift, organizations must prioritize relearning to remain competitive and resilient. Strategies and frameworks for relearning are essential in fostering a culture of improvement and adaptability, enabling employees to update their skills and knowledge. Embracing relearning processes may also encourage collaboration diverse learning perspectives which drive modern innovation. This proactive approach enhances workforce capabilities while cultivating a growth mindset that is crucial for navigating challenges and organizational risks. Further research into effective strategies for relearning is necessary to prepare businesses for continued change while allowing them to thrive. Strategies and Frameworks for Relearning in Organizations examines the process of adapting and evolving within a rapidly changing business environment. It explores case studies, strategies, and frameworks for fostering a culture of continuous learning and improvement within organizations while providing valuable insights into organizational behavior, change management, and innovation practices. This book covers topics such as management science, sustainable development, and digital technology, and is a useful resource for business owners, managers, policymakers, government officials, economists, researchers, and academicians.

Translation, Mediation and Accessibility for Linguistic Minorities
Translation, Mediation and Accessibility for Linguistic Minorities

Author: María Pilar Castillo Bernal

Publisher: Frank & Timme GmbH

Published: 2022-04-15

Total Pages: 386

ISBN-13: 3732908577

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Linguistic minorities are everywhere, and they are diverse. In this context, linguistic mediation activities – whether translation or interpreting – are key to the social inclusion of any kind of linguistic minority. In most societies autochthonous linguistic minorities coexist with foreignspeaking minorities and people with (or without) disabilities who rely linguistically or medially adapted on texts to access information. The present volume draws on this broad understanding of the concept of linguistic minorities to explore some of the newest developments in the field of translation studies and linguistics. The articles are structured around three main axes: • accessibility of content, especially audiovisual translation • intralingual translation, including initiatives regarding plain language, easy-to-read and easy language • mediation for minorities in a broader sense and language ideologies.

AWS Cloud Projects
AWS Cloud Projects

Author: Ivo Pinto

Publisher: Packt Publishing Ltd

Published: 2024-10-25

Total Pages: 266

ISBN-13: 1835889298

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Gain a deeper understanding of AWS services by building eight real-world projects Key Features Gain practical skills in architecting, deploying, and managing applications on AWS from seasoned experts Get hands-on experience by building different architectures in an easy-to-follow manner Understand the purpose of different aspects in AWS, and how to make the most of them Purchase of the print or Kindle book includes a free PDF eBook Book Description Tired of resumes that get lost in the pile? This book is your roadmap to creating an in-demand AWS portfolio that grabs attention and gets you hired.This comprehensive guide unlocks the vast potential of AWS for developers of all levels. Inside, you'll find invaluable guidance for crafting stunning websites with S3, CloudFront, and Route53. You'll build robust and scalable applications, such as recipe-sharing platforms, using DynamoDB and Elastic Load Balancing. For streamlined efficiency, the book will teach you how to develop serverless architectures with AWS Lambda and Cognito. Gradually, you'll infuse your projects with artificial intelligence by creating a photo analyzer powered by Amazon Rekognition. You'll also automate complex workflows for seamless content translation using Translate, CodePipeline, and CodeBuild. Later, you'll construct intelligent virtual assistants with Amazon Lex and Bedrock to answer web development queries. The book will also show you how to visualize your data with insightful dashboards built using Athena, Glue, and QuickSight.By the end of this book, you'll be ready to take your projects to the next level and succeed in the dynamic world of cloud computing. What you will learn Develop a professional CV website and gain familiarity with the core aspects of AWS Build a recipe-sharing application using AWS's serverless toolkit Leverage AWS AI services to create a photo friendliness analyzer for professional profiles Implement a CI/CD pipeline to automate content translation across languages Develop a web development Q&A chatbot powered by cutting-edge LLMs Build a business intelligence application to analyze website clickstream data and understand user behavior with AWS Who this book is for If you're a student who wants to start your career in cloud computing or a professional with experience in other technical areas like software development who wants to embrace a new professional path or complement your technical skills in cloud computing, this book is for you. A background in computer science or engineering and basic programming skills is recommended. All the projects in the book have theoretical explanations of the services used and do not assume any previous AWS knowledge.

Testing Business Ideas
Testing Business Ideas

Author: David J. Bland

Publisher: John Wiley & Sons

Published: 2019-11-06

Total Pages: 365

ISBN-13: 1119551420

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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Running Lean
Running Lean

Author: Ash Maurya

Publisher: "O'Reilly Media, Inc."

Published: 2012-02-28

Total Pages: 239

ISBN-13: 1449305172

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Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.