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Author: Kristina Boone
Publisher: Wiley-Blackwell
Published: 2000
Total Pages: 152
ISBN-13:
DOWNLOAD EBOOK"Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
Author: Ricky Telg
Publisher: Cengage Learning
Published: 2011-10-14
Total Pages: 0
ISBN-13: 9781111317140
DOWNLOAD EBOOKPacked with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH helps students become better equipped as effective communicators. With a high degree of correlation to the AFNR Standards, this exciting First Edition is focused specifically on skills-building and communication concepts. It helps students understand the broad methods utilized in communication--whether it be in journalism, through social media, or in other outlets. With the text's breadth and depth of coverage, students can master communications development concepts quickly and then immediately put them into action. Current communication trends are integrated throughout this practical, how-to text. It also includes insight from real professionals in various agriculture-related industries, illustrating how they tackle communication issues and problems. Communications skills are critical to student success in high school, college, and their careers. By learning and applying the contents of this book, students will be better able to communicate the importance of agriculture to the world around them. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Jessica Eise
Publisher: Routledge
Published: 2016-07-15
Total Pages: 168
ISBN-13: 1317231309
DOWNLOAD EBOOKToday, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Author: V. K. Dubey
Publisher: New Age International
Published: 2008
Total Pages: 22
ISBN-13: 8122422632
DOWNLOAD EBOOKAuthor: Adrienne Patrice Lamberti
Publisher: Nova Publishers
Published: 2007
Total Pages: 222
ISBN-13: 9781594545344
DOWNLOAD EBOOKThe 1990s were a hurricane of change for American farming, and the Beginning Farmer Center (BFC) was caught in the storm. Today's successful farmer must learn modern professional communications to survive in a world of corporate farming, globalisation and government over-regulation. This significant new book presents a cogent analysis of far reaching changes rocking the heartland of America.
Author: Michail Salampasis
Publisher: Springer
Published: 2019-02-11
Total Pages: 207
ISBN-13: 3030129985
DOWNLOAD EBOOKThis book constitutes the thoroughly refereed post-conference proceedings of the 8th International Conference on Information and Communication Technologies in Agriculture, Food and Environment, HAICTA 2017, held in Chania, Crete, Greece, in September 2017. The 14 revised full papers presented in this book were carefully selected from the 55 accepted full papers out of 124 submissions. The selected papers span across various subjects, from ICT innovations and smart farming, to decision support systems, as well as precision farming, disease diagnosis using mobile devices, IoT for monitoring and controlling animal production, sensor-based solutions, GIS-based water management, environmental planning, information systems for monitoring of fish stocks and fisheries, information management in the agri-food sector, and forestry planning and management.
Author: Roger Price
Publisher: Routledge
Published: 2017-07-06
Total Pages: 450
ISBN-13: 1351695088
DOWNLOAD EBOOKThis book, first published in 1983, is a major contribution to our understanding of how and why French rural peasant society became modernised by radical changes in the communications system – in particular, the coming of the railways. The author argues that complex changes in the transport systems, and their effects on agricultural market structures, finally brought traditional French rural civilisation to an end. With the extension of commercialisation, and the widening of horizons, new economic and social structures – and changed attitudes – rapidly came into being. Writing as an economic historian, the author has adopted an interdisciplinary approach to this study which incorporates economic, sociological, historical and geographical methods and data.
Author: University of Illinois at Urbana-Champaign. Office of Agricultural Communications. Industry Advisory Committee
Publisher:
Published: 1967*
Total Pages: 26
ISBN-13:
DOWNLOAD EBOOKAuthor: Jessica Eise
Publisher: Routledge
Published: 2016-07-15
Total Pages: 179
ISBN-13: 1317231295
DOWNLOAD EBOOKToday, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Author: National Project in Agricultural Communications
Publisher:
Published: 1960
Total Pages: 148
ISBN-13:
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