Author: Erna Benson-Karp

Publisher: Digital on Demand

Published: 2021-11-01

Total Pages: 232

ISBN-13: 0620923598

This book is instrumental for all Small Business Entrepreneur Start-Ups, including Private Practitioners in the Counselling and Coaching fields. Within this book, you will find ideas, exercises, information, and easy-to-follow guidelines. It is divided into ten parts, and include: One – Your Journey Begins Now Studies and registering with the correct Councils Two – Your Journey Continues Creating a Business Plan, a Vision Board, Setting Goals, Budgets, and finding the ideal office space. Deciding on a Business Name and Registering through CIPC and CSD Three – The Journey is You Deciding on your Niche. Designing the Logo, Electronic Mail Accounts, Website, Stationery, Email Signature and Disclaimers. Forming a Solid Client Base and Referral List. Planning Office Décor. Pricing and Fees, Insurance and offering additional Session Alternatives Four – The Journey Needs to be Shared Marketing, including networking, blogging, podcasts, listings, billboards, and social media. Various handle names, packages and specials Five – The Journey Continues One Step at a Time Step by step checklists Six – Helping Others with their Journey Initial session documents, including intake forms, agreements, questionnaires, progress notes, and email templates Seven – Needing Extra Moola for the Journey Alternative marketing and income options, including support groups, training and products Eight – The Journey Does Not Come Without Obstacles When things go wrong and how to get back on track Nine – Do Not Get Discouraged if you Pick Up a few Bruises Gives clarity on why counselling and coaching might not always work Ten – The Journey Never Ends Final words of encouragement and wrap-up