African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.
Broad-ranging essays on the social, political, and cultural significance of more than a century's worth of newspaper publishing practices across the African continent
"The edited collection focuses on the links between young people and African popular culture. It explores popular culture produced and consumed by young people in contemporary Africa. And by "culture," we mean all kinds of texts or representations-visual, oral, written, performative, fictional, social, and virtual-created by African youth, mostly about their lives and their immediate societies, and for themselves, but also consumed by the larger public, and shared locally and globally. We proceed from the premise that cultural texts not only function as "social facts" as Karin Barber argues, but that they double as "commentaries upon, and interpretations of, social facts. They are part of social reality, but they also take up an attitude to social reality" (2007, 04). So, the work focuses specifically on what African youth produce as popular culture, under what conditions or contexts they produce such work, how they produce those texts, why they produce them, the aesthetic dimensions of these texts as cultural artifacts, and why these textual practices matter as social facts, as interpretive acts, and as cultural symbols of the general cultural activism of young people in a rapidly changing world, a world where the global cultural economy is the prime terrain for the relentless struggles over the meanings that come to shape political-economic and social systems"--
This book advances alternative approaches to understanding media, culture and technology in two vibrant regions of the Global South. Bringing together scholars from Africa and the Caribbean, it traverses the domains of communication theory, digital technology strategy, media practice reforms, and corporate and cultural renewal. The first section tackles research and technology with new conceptual thinking from the South. The book then looks at emerging approaches to community digital networks, online diaspora entertainment, and video gaming strategies. The volume then explores reforms in policy and professional practice, including in broadcast television, online newspapers, media philanthropy, and business news reporting. Its final section examines the role of village-based folk media, the power of popular music in political opposition, and new approaches to overcoming neo-colonial propaganda and external corporate hegemony. This book therefore engages critically with the central issues of how we communicate, produce, entertain, and build communities in 21st-century Africa and the Caribbean.
This volume marks the 25th anniversary of Karin Barber’s ground-breaking article, "Popular Arts in Africa", which stimulated new debates about African popular culture and its defining categories. Focusing on performances, audiences, social contexts and texts, contributors ask how African popular cultures contribute to the formation of an episteme. With chapters on theater, Nollywood films, blogging, and music and sports discourses, as well as on popular art forms, urban and youth cultures, and gender and sexuality, the book highlights the dynamism and complexity of contemporary popular cultures in sub-Saharan Africa. Focusing on the streets of Africa, especially city streets where different cultures and cultural personalities meet, the book asks how the category of "the people" is identified and interpreted by African culture-producers, politicians, religious leaders, and by "the people" themselves. The book offers a nuanced, strongly historicized perspective in which African popular cultures are regarded as vehicles through which we can document ordinary people’s vitality and responsiveness to political and social transformations.
Very little is known about how African journalists are forging "new" ways to practise their profession on the web. Against this backdrop, this volume provides contextually rooted discussions of trends, practices, and emerging cultures of web-based journalism(s) across the continent, offering a comprehensive research tool that can both stand the test of time as well as offer researchers (particularly those in the economically developed Global North) models for cross-cultural comparative research. The essays here deploy either a wide range of evidence or adopt a case-study approach to engage with contemporary developments in African online journalism. This book thus makes up for the gap in cross-cultural studies that seek to understand online journalism in all its complexities.
The growing body of films in and around Africa, and the seemingly incongruent growth in African film scholarship, suggests the need for new perspectives, approaches and insights into film cultures in Africa. Although it is impossible to capture the entire diversity of existing African film cultures, this collection, which has resulted from African film conferences organized by the University of Westminster, United Kingdom, has recognized the significance and urgency of this task. The book offers a unique engagement with widened African film ‘cultures’ in the context of diverse peoples, histories, geographies, languages and changing film production cultures shaped by audiences and users at home and in the diaspora. The volume is a significant contribution to the processes of representing the self and other, as well as the emergence of alternative, non-official dialogues, circulation and consumption, including on social media. Students, researchers, film policy makers, film producers, distributors and anyone else with an interest in African screen media will find in the book useful and readable analyses of socio-political factors that affect and are shaped by African film.
"A dazzling array of essays that vastly expands our understanding of the role of the media and popular culture in the politics of race. From Andy Griffith to Amiri Baraka, from Leadbelly's blues to "Sweet Sweetback's Baaadassss Song," this is a brilliant and irreplaceable collection."--Timothy B. Tyson, University of Wisconsin-Madison, author of Radio Free Dixie: Robert F. Williams and the Roots of Black Power Stimulating and insightful, these essays on the relationship among the media, popular culture, and the postwar African American freedom struggle offer new perspectives on the nature of the Civil Rights Movement and its legacies. At the same time, they suggest how much the struggle itself shaped important trends in American culture and mass media in the 1950s and 1960s. Bringing together a range of voices seldom heard together, this book challenges readers to reconsider the ways in which a simplistic "master narrative" of the Movement has come to dominate popular, and even some scholarly, understandings of the meaning of the freedom struggle. CONTENTS Introduction: Forgotten Wails and Master Narratives: Media, Culture, and Memories of the Modern African American Freedom Struggle, by Brian Ward 1. The Media and the Movement: Looking Back from the Southern Front, by Julian Bond 2. A Media-Made Movement? Black Violence and Nonviolence in the Historiography of the Civil Rights Movement, by Jenny Walker 3. Black-Oriented Radio and the Civil Rights Movement, by Stephen Walsh 4. Reclaiming the South: Civil Rights Films and the New Red Menace, by Allison Graham 5. Hip Like Me: Racial Cross-Dressing in Pop Music Before Elvis, by David Chappell 6. "Climbing the Mountain Top": African American Blues and Gospel Songs from the Civil Rights Years, by Guido van Rijn 7. Free Jazz: Musical Style and Liberationist Ethic, 1956-1965, by Peter Townsend 8. Jazz and Soul, Race and Class, Cultural Nationalists and Black Panthers: A Black Power Debate Revisited, by Brian Ward 9. Villains, Demons, and Social Bandits: White Fear of the Black Cultural Revolution, by William L. Van Deburg 10. "Pimpin' Ain't Easy": Work, Play, and "Lifestylization" of the Black Pimp Figure in Early 1970s America, by Eithne Quinn 11. Mau-Mauing the Filmmakers: Should Black Power Take the Rap for Killing Nat Turner, the Movie? by Scot French 12. "The 1960s Echo On": Images of Martin Luther King Jr. as Deployed by White Writers of Contemporary Fiction, by Sharon Monteith 13. The Power of Martyrdom: The Incorporation of Martin Luther King and His Philosophy into African American Literature, by Trudier Harris Brian Ward, associate professor of American history at the University of Florida, is the author of Just My Soul Responding: Rhythm and Blues, Black Consciousness and Race Relations and coeditor of The Making of Martin Luther King and the Civil Rights Movement.
This book is the first of its kind to bring together a collection of critical scholarly work on consumer culture in South Africa, exploring the cultural, political, economic, and social aspects of consumption in post-Apartheid society. From sushi and Japanese diplomacy to Queen Sophie’s writhing gown, from middle class Sowetan golfers to an indebted working class citizenry, from wedding websites to wedding nostalgia, from the liberation of consuming to the low wage labour of selling, the chapters in this book demonstrate a variety of themes, showing that to start with consumption, rather than ending with it, allows for new insights into long-standing areas of social research. By mapping, exploring and theorizing the diverse aspects of consumption and consumer culture, the volume collectively works towards a fresh set of empirically rooted conceptual commentaries on the politics, economics, and social dynamics of modern South Africa. This effort, in turn, can serve as a foundation for thinking less parochially about neoliberal power and consumer culture. On a global scale, studying consumption in South Africa matters because in some ways the country serves as a microcosm for global patterns of income inequality, race-based economic oppression, and hopes for the material betterment of life. By exploring what consumption means on the ‘local’ scale in South Africa, the possibility arises to trace new global links and dissonances. This book was originally published as a special issue of Critical Arts.
Popular Media, Democracy and Development in Africa examines the role that popular media could play to encourage political debate, provide information for development, or critique the very definitions of ‘democracy’ and ‘development’. Drawing on diverse case studies from various regions of the African continent, essays employ a range of theoretical and methodological approaches to ask critical questions about the potential of popular media to contribute to democratic culture, provide sites of resistance, or, conversely, act as agents for the spread of Americanized entertainment culture to the detriment of local traditions. A wide variety of media formats and platforms are discussed, ranging from radio and television to the Internet, mobile phones, street posters, film and music. As part of the Routledge series Internationalizing Media Studies, the book responds to the important challenge of broadening perspectives on media studies by bringing together a range of expert analyses of media in the African continent that will be of interest to students and scholars of media in Africa and further afield.
