Trademarks, Brands, and Competitiveness

Trademarks, Brands, and Competitiveness

Author: Teresa da Silva Lopes

Publisher: Routledge

Published: 2010-05-04

Total Pages: 271

ISBN-13: 1135177333

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Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.