Advertising Today and Tomorrow (RLE Advertising)
Advertising Today and Tomorrow (RLE Advertising)

Author: W.A. Evans

Publisher: Routledge

Published: 2013-05-02

Total Pages: 322

ISBN-13: 113666601X

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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.

Advertising at the Crossroads (RLE Advertising)
Advertising at the Crossroads (RLE Advertising)

Author: Max A. Geller

Publisher: Routledge

Published: 2013-06-26

Total Pages: 353

ISBN-13: 1136663983

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Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.

Advertising A New Approach (RLE Advertising)
Advertising A New Approach (RLE Advertising)

Author: Walter Taplin

Publisher: Routledge

Published: 2013-06-26

Total Pages: 163

ISBN-13: 113666629X

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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.

Outdoor Advertising
Outdoor Advertising

Author: Richard Nelson

Publisher: Routledge

Published: 2015-11-26

Total Pages: 144

ISBN-13: 9781138977846

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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and "Outdoor Advertising" makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.

The Early Advertising Scene (RLE Marketing)
The Early Advertising Scene (RLE Marketing)

Author: Harden B. Leachman

Publisher: Routledge

Published: 2014-09-15

Total Pages: 284

ISBN-13: 1317659910

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Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Commercial Advertising (RLE Advertising)
Commercial Advertising (RLE Advertising)

Author: Thomas Russell

Publisher: Routledge

Published: 2013-06-26

Total Pages: 314

ISBN-13: 1136668748

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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

Advertising Explained (RLE Advertising)
Advertising Explained (RLE Advertising)

Author: Dennis Caton

Publisher: Routledge

Published: 2013-05-02

Total Pages: 118

ISBN-13: 1136664262

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This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference. First published in 1949.

Advertising, The Uneasy Persuasion
Advertising, The Uneasy Persuasion

Author: Michael Schudson

Publisher: Routledge

Published: 2013-06-26

Total Pages: 338

ISBN-13: 1136668187

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What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Masters of Advertising Copy (RLE Marketing)
Masters of Advertising Copy (RLE Marketing)

Author: J. George Frederick

Publisher: Taylor & Francis

Published: 2020-03-27

Total Pages: 399

ISBN-13: 1000086739

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This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.