Advertising and Anthropology

Advertising and Anthropology

Author: Timothy de Waal Malefyt

Publisher: Routledge

Published: 2020-05-14

Total Pages: 193

ISBN-13: 100018949X

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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.


Intimate Grammars

Intimate Grammars

Author: Anthony K. Webster

Publisher: University of Arizona Press

Published: 2016-05

Total Pages: 208

ISBN-13: 0816534195

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On April 24, 2013, Luci Tapahonso became the first poet laureate of the Navajo Nation, possibly the first Native American community to create such a post. The establishment of this position testifies to the importance of Navajo poets and poetry to the Navajo Nation. It also indicates the Navajo equivalence to the poetic traditions connected with the U.S. poet laureate and the poet laureate of the United Kingdom, author Anthony K. Webster asserts, as well as its separateness from those traditions. Intimate Grammars takes an ethnographic and ethnopoetic approach to language and culture in contemporary time, in which poetry and poets are increasingly important and visible in the Navajo Nation. Webster uses interviews and linguistic analysis to understand the kinds of social work that Navajo poets engage in through their poetry. Based on more than a decade of ethnographic and linguistic research, Webster’s book explores a variety of topics: the emotional value assigned to various languages spoken on the Navajo Nation through poetry (Navajo English, Navlish, Navajo, and English), why Navajo poets write about the “ugliness” of the Navajo Nation, and the way contemporary Navajo poetry connects young Navajos to the Navajo language. Webster also discusses how contemporary Navajo poetry challenges the creeping standardization of written Navajo and how boarding school experiences influence how Navajo poets write poetry and how Navajo readers appreciate contemporary Navajo poetry. Through the work of poets such as Luci Tapahonso, Laura Tohe, Rex Lee Jim, Gloria Emerson, Blackhorse Mitchell, Esther Belin, Sherwin Bitsui, and many others, Webster provides new ways of thinking about contemporary Navajo poets and poetry. Intimate Grammars offers an exciting new ethnography of speaking, ethnopoetics, and discourse-centered examinations of language and culture.


Business Anthropology

Business Anthropology

Author: Ann T. Jordan

Publisher: Waveland Press

Published: 2012-10-02

Total Pages: 159

ISBN-13: 147860915X

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Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. Business Anthropology explains how anthropologists distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.


Anthro-Vision

Anthro-Vision

Author: Gillian Tett

Publisher: Simon and Schuster

Published: 2021-06-08

Total Pages: 304

ISBN-13: 1982140984

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While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology—the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. “Fascinating and surprising” (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today’s ever-evolving world.


Handbook of Anthropology in Business

Handbook of Anthropology in Business

Author: Rita M Denny

Publisher: Routledge

Published: 2016-06-16

Total Pages: 531

ISBN-13: 1315427834

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In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.


Handbook of Anthropology in Business

Handbook of Anthropology in Business

Author: Rita M Denny

Publisher: Routledge

Published: 2016-06-16

Total Pages: 838

ISBN-13: 1315427842

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The first comprehensive work on the burgeoning field of business anthropology, this innovative reference book, including more than 60 international scholar-practitioners, provides a foundation for the field for years to come.


A Handbook of Practicing Anthropology

A Handbook of Practicing Anthropology

Author: Riall W. Nolan

Publisher: John Wiley & Sons

Published: 2013-01-16

Total Pages: 434

ISBN-13: 1118484347

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An essential career-planning resource, A Handbook of Practicing Anthropology presents a comprehensive account of contemporary anthropological practice written primarily by anthropological practitioners Engagingly written and instructive accounts of practice by anthropological professionals working in corporations, governmental, entrepreneurial, and educational settings Provides essential guidance on applying anthropological principles on the job: what works well and what must be learned Emphasizes the value of collaboration, teamwork, and continuous learning as key elements to success in non-academic careers Highlights the range of successful career options for practitioners , describes significant sectors of professional activity, and discusses key issues, concerns, and controversies in the field Chapters examine key practice sectors such as freelancing, managing a consulting firm, working for government, non-profits, and corporations, and the domains of health, industry, education, international development, and the military


Doing Anthropology in Consumer Research

Doing Anthropology in Consumer Research

Author: Patricia L Sunderland

Publisher: Routledge

Published: 2016-06-16

Total Pages: 369

ISBN-13: 1315430169

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An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors’ own research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.


The Routledge Companion to Anthropology and Business

The Routledge Companion to Anthropology and Business

Author: Raza Mir

Publisher: Routledge

Published: 2020-07-06

Total Pages: 575

ISBN-13: 9781138496422

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Interest in anthropology and ethnography has been an on-going feature of organizational research and pedagogy, this book provides a key reference text that examines these criteria and that pulls together the different ways in which anthropology infuses the study of organizations, both epistemologically and methodologically. The volume hosts key scholars and experts within the fields of Organizational Anthropology, Organizational Ethnography, Organizational Studies and Qualitative Research. The book provides a combination of methodological guidelines, exemplars and epistemological reflection. It includes methodological viewpoints, ethnographic journeys within organizations as well as beyond organizations, and individual reflections on challenges faced by organizational ethnographers. This book is aimed at PhD, master and advanced undergraduate students and researchers across disciplines, especially those who are engaged with general management, organizational behaviour, strategy and anthropological/ethnographic issues.


Writing Anthropology

Writing Anthropology

Author: Carole McGranahan

Publisher: Duke University Press

Published: 2020-05-01

Total Pages: 213

ISBN-13: 1478009160

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In Writing Anthropology, fifty-two anthropologists reflect on scholarly writing as both craft and commitment. These short essays cover a wide range of territory, from ethnography, genre, and the politics of writing to affect, storytelling, authorship, and scholarly responsibility. Anthropological writing is more than just communicating findings: anthropologists write to tell stories that matter, to be accountable to the communities in which they do their research, and to share new insights about the world in ways that might change it for the better. The contributors offer insights into the beauty and the function of language and the joys and pains of writing while giving encouragement to stay at it—to keep writing as the most important way to not only improve one’s writing but to also honor the stories and lessons learned through research. Throughout, they share new thoughts, prompts, and agitations for writing that will stimulate conversations that cut across the humanities. Contributors. Whitney Battle-Baptiste, Jane Eva Baxter, Ruth Behar, Adia Benton, Lauren Berlant, Robin M. Bernstein, Sarah Besky, Catherine Besteman, Yarimar Bonilla, Kevin Carrico, C. Anne Claus, Sienna R. Craig, Zoë Crossland, Lara Deeb, K. Drybread, Jessica Marie Falcone, Kim Fortun, Kristen R. Ghodsee, Daniel M. Goldstein, Donna M. Goldstein, Sara L. Gonzalez, Ghassan Hage, Carla Jones, Ieva Jusionyte, Alan Kaiser, Barak Kalir, Michael Lambek, Carole McGranahan, Stuart McLean, Lisa Sang Mi Min, Mary Murrell, Kirin Narayan, Chelsi West Ohueri, Anand Pandian, Uzma Z. Rizvi, Noel B. Salazar, Bhrigupati Singh, Matt Sponheimer, Kathleen Stewart, Ann Laura Stoler, Paul Stoller, Nomi Stone, Paul Tapsell, Katerina Teaiwa, Marnie Jane Thomson, Gina Athena Ulysse, Roxanne Varzi, Sita Venkateswar, Maria D. Vesperi, Sasha Su-Ling Welland, Bianca C. Williams, Jessica Winegar