Advertising and Promoting the Professional Practice
Author: Morton Walker
Publisher: Dutton Adult
Published: 1979
Total Pages: 288
ISBN-13:
DOWNLOAD EBOOKPosts
Enhancing Professional Practice
Author: Charlotte Danielson
Publisher: ASCD
Published: 2007-02-08
Total Pages: 211
ISBN-13: 1416614206
DOWNLOAD EBOOKNote: A newer edition of this title is available. The framework for teaching is a research-based set of components of instruction that are grounded in a constructivist view of learning and teaching. The framework may be used for many purposes, but its full value is realized as the foundation for professional conversations among practitioners as they seek to enhance their skill in the complex task of teaching. The framework may be used as the foundation of a school's or district's recruitment and hiring, mentoring, coaching, professional development, and teacher evaluation processes, thus linking all those activities together and helping teachers become more thoughtful practitioners. The actions teachers can take to improve student learning are clearly identified and fall under four domains of teaching responsibility: Planning and Preparation, the School Environment, Instruction, and Professional Responsibilities. Within the domains are 22 components and 76 descriptive elements that further refine our understanding of what teaching is all about. The framework defines four levels of performance (Unsatisfactory, Basic, Proficient, and Distinguished) for each element, providing a valuable tool that all teachers can use. This second edition has been revised and updated and also includes frameworks for school specialists, such as school nurses, counselors, library and media specialists, and instructional coaches. Comprehensive, clear, and applicable to teaching across the K-12 spectrum, the framework for teaching described in this book is based on the PRAXIS III: Classroom Performance Assessment criteria developed by Educational Testing Service and is compatible with INTASC standards.
Professional Practice in Health Care Marketing
Author: William Winston
Publisher: Routledge
Published: 2012-11-12
Total Pages: 242
ISBN-13: 1136551433
DOWNLOAD EBOOKThis informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
The Expert Witness Marketing Book
Author: Rosalie R. Hamilton
Publisher:
Published: 2003
Total Pages: 0
ISBN-13: 9780972323734
DOWNLOAD EBOOKHow does a seasoned expert witness or a professional who is adding litigation consulting to his practice market his services to the legal community? The Expert Witness Marketing Book describes how to build or increase a client base of attorneys and insurance personnel in a professional and dignified manner. Specifically, it defines the specific professional approach required for the legal market, teaches the skill of networking, translates the cyber babble of Internet marketing, points out avenues of free publicity and promotion, and explains how to compose a brochure, publish a newsletter and create advertisements. It also has a extensive Resources section with lists of conferences and publications and attorney organizations. The only book of its kind written by a legal marketing consultant, advance reviews from expert witnesses say, "Simply invaluable, you cannot afford to be without it," and "This book has something for everyone."
Model Rules of Professional Conduct
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
Published: 2007
Total Pages: 216
ISBN-13: 9781590318737
DOWNLOAD EBOOKThe Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Implementing the Framework for Teaching in Enhancing Professional Practice
Author: Charlotte Danielson
Publisher: ASCD
Published: 2009
Total Pages: 513
ISBN-13: 1416609199
DOWNLOAD EBOOKWith its clear definition of the elements of good teaching, the framework for teaching, designed by Charlotte Danielson, is used by educators around the world for professional preparation, recruitment and hiring, mentoring and induction, professional development, and performance appraisal. This action tool can guide you in applying the framework in your own classroom or school and strengthening your professional practice with proven strategies. Broken down into the different domains, components, and elements of the framework, each section provides examples of best practices for the higher levels of performance, followed by a variety of tools that teachers can adapt and incorporate into their instruction. Self-assessments at the domain and component levels help you analyze your own practice. And the activities for each element can be used in your planning or with students, helping you develop the techniques that strengthen your practice. Whether you use the tools on your own or with colleagues in a study group or professional learning community, implementing the framework for teaching can help you become a better teacher. Charlotte Danielson is also founder of the Danielson Group.
Managing the Professional Practice
Author: Hedley Smyth
Publisher: John Wiley & Sons
Published: 2011-02-25
Total Pages: 265
ISBN-13: 1444392352
DOWNLOAD EBOOKThe emphasis here is to explore the key issues influencing the culture, strategies and management operations of professional practices. The focus is upon established practices from growing ones to large international firms in the built environment. A key aim of the book is to promote aspects of management by function and activities, with discipline acting as context rather than the primary focus. The book is structured into sections around 3 main themes: managing the organisation; and managing specific issues that affect operations, and a third section reflects upon management from practitioner experience. Section I: 'Managing the organisation' looks at how the history of the firm creates both opportunities and rigidities for developing the practice, in terms of culture and market position, strategies and implementation, financial, marketing and HR management. Section II: 'Managing specific strategic and tactical issues' looks at how these affect approaches a discipline and operational processes in practices. These issues compliment those covered in Section I. Section III: 'Reflecting on practice' covers experience of those in practice and top practitioners detail how they are addressing key issues in their practice and for their discipline. Each chapter by a practitioner has a postscript from academic authors to make links back to research on theory and application. Addresses the key issues facing practice managers Collects latest research from leading academics Offers comment on current practice from top practitioners
Hey, Whipple, Squeeze This
Author: Luke Sullivan
Publisher: John Wiley & Sons
Published: 2016-01-19
Total Pages: 400
ISBN-13: 1119164036
DOWNLOAD EBOOKThe classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Ethics in Advertising
Author: Wally Snyder
Publisher: Routledge
Published: 2016-11-03
Total Pages: 300
ISBN-13: 1317281527
DOWNLOAD EBOOKThis book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Practice of Advertising
Author: Adrian Mackay
Publisher: Routledge
Published: 2007-03-30
Total Pages: 400
ISBN-13: 1136372466
DOWNLOAD EBOOKThe Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
