A History Of Advertising. Volume Four. Part 2 (1980-1983)
A History Of Advertising. Volume Four. Part 2 (1980-1983)

Author: Graham Thomas

Publisher: SAGUS

Published: 2024-09-10

Total Pages: 454

ISBN-13: 1911489550

DOWNLOAD EBOOK

‘Allen Brady & Marsh is one of the UK’s greatest and most famous advertising agencies.’ Marketing Week. 5 April 1991. “When he [Tim Bell] moved on to help found Lowe, Howard-Spink & Bell, Campaign, published its annual league table of top industry ‘presenters’. Tim came out top, Peter Marsh, another colleague and legend, came second, and Frank Lowe was third.” Lord Grade mentions Peter Marsh in his eulogy at Lord Bell’s memorial service. 2020. ‘Peter Marsh hired me. Gave me my first job in advertising. He was pretty much the only ‘boss’ I ever had. Taught me all I ever needed to know about advertising. I owe him everything.’ Trevor Beattie. Twitter (or X) 2024.

American Automobile Advertising, 1930-1980
American Automobile Advertising, 1930-1980

Author: Heon Stevenson

Publisher: McFarland

Published: 2008-11-24

Total Pages: 295

ISBN-13: 0786452315

DOWNLOAD EBOOK

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

The Advertising Handbook
The Advertising Handbook

Author: Helen Powell

Publisher: Routledge

Published: 2013-09-13

Total Pages: 260

ISBN-13: 1134718926

DOWNLOAD EBOOK

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Advertising 1980
Advertising 1980

Author: American Academy of Advertising. Conference

Publisher: American Academy of Advertising

Published: 1980-01-01

Total Pages: 176

ISBN-13: 9780931030031

DOWNLOAD EBOOK

Female Fans of the NFL
Female Fans of the NFL

Author: Anne Cunningham Osborne

Publisher: Routledge

Published: 2015-09-16

Total Pages: 262

ISBN-13: 1317663780

DOWNLOAD EBOOK

In the past, sport, particularly football, has been defined as a male domain. Women’s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.

An Introduction to Global Media for the Twenty-First Century
An Introduction to Global Media for the Twenty-First Century

Author: Ole J. Mjøs

Publisher: Bloomsbury Publishing

Published: 2022-12-01

Total Pages: 273

ISBN-13: 1350348732

DOWNLOAD EBOOK

An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.