Adobe Experience Manager with CQ: Classroom in a Book is the definitive guide for marketing students who want to understand and learn to use CQ. It explains the business value, paradigms, and philosophy of the product and is a must-read before sitting down to work with developers. Marketing students will understand why CQ is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketing students will understand: · The basics of content management in CQ · How to integrate CQ with other Adobe Marketing Cloud products · How to manage content that is targeted to specific audiences · The fundamental concepts that will help to create a smooth implementation Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.
To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and social media—to build their brand, drive revenue, and extend their reach. This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format to help you jump in and quickly start organizing and managing the delivery of your creative assets and other content. The Quick Reference Guide series focuses on enabling non-technical business users to perform the tasks they need to succeed in their job. This includes procedures for approving content, handy shortcuts, and helping to advise technical teams on the design of content infrastructure. You’ll learn the quickest way to: • Organize, find, and share assets • Take control of metadata and tagging • Manage multilingual content • Take advantage of flexible workflows • Tap into social communities
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed
Master the art of publishing compelling online content for employees, partners, and customers, guided by Damien Bruyndonckx, author of bestselling Captivate books Purchase of the print or Kindle book includes a free PDF eBook Key Features Publish e-learning content such as videos, SCORM packages, and PPTs online in Learning Manager Discover best practices for creating, managing, and administering an online learning platform Implement gamification, social learning, and AI-enabled recommendations for an immersive learning experience Book Description Looking to deliver scalable online learning solutions? Adobe's latest enterprise Learning Manager is a powerful learning management system (LMS) that enables organizations to deliver, manage, and track immersive learning experiences. This book unlocks the full potential of Learning Manager, guiding you to become an adept administrator, author, or teacher, experimenting with Learning Manager from different perspectives. You'll gain an in-depth understanding of the features and their impact on your business. From platform setup to course administration, you'll be able to create blended learning experiences, deploy your content to different devices, and explore Learning Manager's features for monitoring your students' progress on a daily basis. Finally, you'll discover techniques for organizing and maintaining your course catalog while elevating the learner experience. By the end of the book, you'll be able to implement your organization's training strategy, deliver engaging learning experiences, and generate meaningful reports to monitor their effectiveness. What you will learn Configure and customize Learning Manager to align with your business training requirements Seamlessly integrate Learning Manager into your existing IT infrastructure Manage different types of users such as employees, partners, and customers on your training platform Publish and organize your learning content to create immersive courses, learning programs, and industry-recognized certifications Track your students' progress and manage daily course instances with ease Organize your learning catalogs to meet the most stringent security protocols and instructional demands Who this book is for Designed for learning and development professionals, HR managers, corporate instructors, LMS admins, and team leaders, this book offers guidance on setting up and managing training and development programs for employees, partners, and customers using Adobe Captivate Prime LMS. This book is a rebranded version of the author's Adobe Captivate Prime book and assumes working knowledge of operating systems and the standard tools commonly used by L&D professionals. A foundational understanding of online learning platforms will be beneficial.
Adobe Analytics with SiteCatalyst Classroom in a Book is a training guide to the Adobe Analytics Solution, a collection of Adobe products whose flagship component is Adobe SiteCatalyst (formerly Omniture). Adobe Analytics Solution with SiteCatalyst Classroom in a Book teaches students how to interpret the data provided by SiteCatalyst in a dazzling array of reports, and also helps them to understand how to choose metrics and reports that lead to insights that will trigger action that produces concrete results. The first part of the book gives a solid foundation in the fundamentals of Web analytics, stressing the importance of understanding of a firm's business goals and how to use key performance indicators to track progress toward them. The bulk of the book introduces the students to using metrics to analyze customer awareness, acquisition, engagement, and conversion.
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Creating intelligent forms can be challenging. Forms have to present critical information in a compact format. Interactive forms that respond to data entry by the user require some programming. Dynamic forms also have to work seamlessly with the database that collects customer information. Plus, forms need to be designed well to eliminate confusion and entice completion by the user. As shown in this book, LiveCycle Designer addresses the many objectives of forms creation. It offers a digital handshake between the graphic designer and the data programmer. LiveCycle Designer lets form designers create more compelling and dynamic documents than is possible with Acrobat or Microsoft Word. Forms created with LiveCycle Designer automatically expand to accommodate different amounts of data and report that information back to a database. The new version of LiveCycle Designer (ES4) allows for the first time forms to be deployed in HTML5 format, so they can be used on a wider array of devices (page sizes can adjust to smaller screens) and in a wider range of software systems (no special reader or plugin needed to use them, just a Web browser). Adobe LiveCycle Designer: Creating Dynamic PDF and HTML5 Forms for Desktop and Mobile Applications shows design strategies as well as the technical underpinnings of PDF and XFA (Adobe XML Forms Architecture), the tools necessary to create intelligent forms.
A revolutionary new resource that brings documentation product management ideas up to date The 1994 bestselling classic Managing Your Documentation Projects set the industry standard for technical documentation. However, since then, much has changed in the world of information development. With this new title, JoAnn Hackos looks beyond the structured project of the 1980s and 1990s. Instead, she focuses on the rapidly changing projects of the 21st century and addresses how to introduce agile information development without neglecting the central focus of planning information design and development around the needs of information users. As an information-development manager, you are expected to reduce costs and project time, do more work with fewer resources and less money, and increase the value of the information you deliver. Recognizing this, Hackos has carefully designed this book to help you do precisely that. She helps you make strategic decisions about information development and directs the discussion of project management toward smarter decision-making. An update of the original 1994 Information Process Maturity Model (IPMM) presents you with a method by which you can compare the state of your organization to others, evaluate your current status, and then consider what is necessary in order to move to the next level. Information Development offers a completely new look at best practices for all phases of the document development lifecycle, including: Managing a corporate information portfolio Evaluating process maturity Partnering with customers and developing user scenarios Developing team effectiveness and collaboration Planning and monitoring information projects Managing translation and production Evaluating project performance Managing for quality, efficiency, and cost-effectiveness The companion Web site includes electronic versions of the templates and checklists featured in the book. Wiley Technology Publishing Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/
Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue. In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
If you’re an experienced editor who wants to get up-to-speed on Premiere Pro, then look no further than this fast-paced but thorough introduction to Adobe’s flagship editing program. Enjoy the ride as three experienced editors take you step-by-step through the entire editing process in Premiere Pro, from file creation all the way through output. Along the way you’ll learn the ins-and-outs of (or “to do things such as”) file management, essential and intermediate editing techniques, color correction, audio mixing and repairing, titling and effects, and delivering your video onto tape, the web, and mobile devices. You’ll learn to work within the Adobe ecosystem as well, getting up to speed quickly on time saving tools such as Dynamic Link, Adobe Story, and more. As you work through sections, you’ll find references to engaging videos that accompany the book, giving you a visual and audio frame of reference and solidifying your knowledge of the program. Within a weekend, you’ll learn everything you need to know to use Premiere Pro confidently for your own projects. In this no-fluff guide to Premiere Pro, you’ll learn to • Quickly organize your existing Final Cut or Avid projects, or create new projects to use right away in Premiere Pro • Understand how to use Premiere Pro with other Adobe software • Edit your footage the way you like but with tips and techniques from authors with tons of experience in all the editing programs and who speak your language. • Put your skills to work immediately by using the accompanying lesson files to work through the steps in the book • Improve your knowledge through video tutorials, handy quick reference guides, and keyboard shortcut sheets made available on the book’s companion media. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for "Where are the lesson files?" ¿ Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear. Please note that some lesson and video files are very large due to their high quality. High-speed internet connections are recommended for best results in downloading these files.
