TOPICS IN THE BOOK Media Strategies and their Influence in Communicating Information on Female Genital Mutilation: A Case of Meru Community in Tharaka District The Influence of Intercultural Communication on Maternal Mortality in Kibera Slum, Nairobi County Influence of Internal Communication on Innovation Performance of DTS In Kenya Hate Speech: A Derivative of Kenyan Politics? Influence of Framing of the Hashtag on Public Opinion Formation on Socio-Political Issues in Kenya
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.
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The book highlights the challenges that leaders in the field of public relations will face in the future and how to communicate effectively to achieve leadership success.
Author: United States. Congress. Senate. Committee on Foreign Relations. Subcommittee on Arms Control, Oceans, International Operations, and Environment
"Organisational Communication: Strategies for Effective Workplace Dynamics" is a comprehensive guide that is intended to improve communication in professional environments. Practical strategies for promoting clear, efficient, and positive interactions among colleagues are provided in the book, which addresses essential aspects of both verbal and non-verbal communication. It explores the significance of active listening, the intricacies of digital communication, and the influence of organisational culture on communication patterns. The book addresses prevalent obstacles to effective communication and provides practical solutions to surmount them. Readers will acquire the knowledge necessary to guarantee that their communications are accurately conveyed, received, and comprehended through in-depth discussions and real-world examples. The book also underscores the significance of adaptability in diverse and evolving work environments, providing readers with the necessary skills to overcome a variety of communication obstacles. "Organisational Communication: Strategies for Effective Workplace Dynamics" is a valuable resource for managers, team leaders, and individual contributors, as it also includes case studies and expert insights. By implementing the strategies delineated in this book, readers can fortify their interpersonal relationships, improve their communication skills, and contribute to organisational success. This book offers the resources required to thrive in the contemporary workplace, whether you are seeking to enhance team collaboration or refine your personal communication abilities.
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: Creating a framework for planning; Up-to-date research tools and how to develop a research plan; Gathering useful data for strategic guidance; Real-world examples that provide readers with realistic cases and situations; Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
