Tornadoes are some of the strongest storms on the planet. It isn't safe to go near them, but what if we could? Readers will dive into the world of wild weather in a special ship that lets them get up close and personal with a tornado. From the cone of silence deep inside the storm to the incredible winds and lightning created by a superstorm, this book will electrify readers as well as educate them on what to do if a tornado forms nearby.
Tornadoes are some of the strongest storms on the planet. It isn't safe to go near them, but what if we could? Readers will dive into the world of wild weather in a special ship that lets them get up close and personal with a tornado. From the cone of silence deep inside the storm to the incredible winds and lightning created by a superstorm, this book will electrify readers as well as educate them on what to do if a tornado forms nearby.
Tornadoes are the most violent storms on the planet, as these dramatic photographs and gatefolds vividly reveal. Includes first-person accounts of historic storms, fascinating facts on climate change, and hands-on activities. Full color.
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
Uprooted trees. Houses in piles of rubble. A strong tornado can leave a path of destruction miles long. Will you know what to do if one heads your way? Whether you're in a car, at school, or in a mobile home, you'll find out how to stay safe in How to Survive a Tornado.
From Newbery Medal-winning author Betsy Byars comes a sweet, entertaining story that will touch the heart of dog lovers at any age. A tornado appears in the distance, and the family quickly gathers into the storm cellar. The storm rages outside, but Pete, the farmhand, knows this is the perfect time to tell his stories about a dog named Tornado. Blown into their lives by a twister when Pete was a boy, Tornado was no ordinary dog—he played card tricks, saved a turtle’s life, and had a rivalry with the family cat. Forgetting their fear, the family hangs on every word of Pete’s stories—both happy and sad—of this remarkable dog.
From surreal skyscapes to wholesale destruction: the most dramatic scenes from the natural world. The destructive power of nature has always been a source of fear and fascination, and never more so than now, when climate change and extreme weather conditions are constantly in the news. Across the central United States, the infamous storms of Tornado Alley are fueled by the collision of cold fronts from Canada and warm fronts from the Gulf of Mexico. People have been chasing these storms for decades in pursuit of thrilling experiences, but now a new generation of storm chasers is combining scientific knowledge with powerful images. This book follows Mike Hollingshead and Eric Nguyen on seventeen chases through Colorado, Iowa, Kansas, Nebraska, New Mexico, Oklahoma, and South Dakota, illustrating the unfolding events with sequential shots and a running commentary by the chasers themselves. These spectacular storm portfolios are expanded with special features on weather phenomena like hail and mammatus clouds plus insights into forecasting and research.
An eye-of-the-hurricane view of storm chasing from the star of the Discovery Channel hit series Storm Chasers. Only one in ten chases actually intercept a tornado-unless you're Reed Timmer. The thrill-seeking meteorologist and star of Storm Chasers has followed and faced down more violent tornadoes than anyone. Into the Storm brings readers into the mind of this man and his mission—collecting data on tornadoes and hurricanes that could save lives—in the terrifying, awe-inspiring world of big weather. Into the Storm is also a fascinating look at the science of weather—what causes extreme conditions, its connection to climate change, and how a tornado gets its stovepipe structure.
