The Psychology of Survey Response
The Psychology of Survey Response

Author: Roger Tourangeau

Publisher: Cambridge University Press

Published: 2000-03-13

Total Pages: 420

ISBN-13: 9780521576291

DOWNLOAD EBOOK

This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.

Authentic Happiness
Authentic Happiness

Author: Martin Seligman

Publisher: Hachette UK

Published: 2011-01-11

Total Pages: 306

ISBN-13: 1857884132

DOWNLOAD EBOOK

In this important, entertaining book, one of the world's most celebrated psychologists, Martin Seligman, asserts that happiness can be learned and cultivated, and that everyone has the power to inject real joy into their lives. In Authentic Happiness, he describes the 24 strengths and virtues unique to the human psyche. Each of us, it seems, has at least five of these attributes, and can build on them to identify and develop to our maximum potential. By incorporating these strengths - which include kindness, originality, humour, optimism, curiosity, enthusiasm and generosity -- into our everyday lives, he tells us, we can reach new levels of optimism, happiness and productivity. Authentic Happiness provides a variety of tests and unique assessment tools to enable readers to discover and deploy those strengths at work, in love and in raising children. By accessing the very best in ourselves, we can improve the world around us and achieve new and lasting levels of authentic contentment and joy.

Research in Psychology
Research in Psychology

Author: Colin Dyer

Publisher: Wiley-Blackwell

Published: 2006-09-18

Total Pages: 336

ISBN-13: 1405125268

DOWNLOAD EBOOK

Colin Dyer’s Research in Psychology provides a concise and accessible introduction to research methods and statistics in the field, presenting a clear focus on the practicalities of how to effectively conduct research. Presents thorough coverage of key areas and topics. Provides consistently clear exposition and explanation, while remaining succinct and concise. Coverage of SPSS Versions 11, 12 and 13. Focuses on the practicalities of research, (the “how to do it” element). Includes qualitative, as well as quantitative, approaches . Meets the current needs of students with little background in research methods and statistics.

Introduction to Psychology
Introduction to Psychology

Author: Jennifer Walinga

Publisher: Hasanraza Ansari

Published:

Total Pages: 810

ISBN-13:

DOWNLOAD EBOOK

This book is designed to help students organize their thinking about psychology at a conceptual level. The focus on behaviour and empiricism has produced a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. The beginning of each section includes learning objectives; throughout the body of each section are key terms in bold followed by their definitions in italics; key takeaways, and exercises and critical thinking activities end each section.

Character Strengths and Virtues
Character Strengths and Virtues

Author: Christopher Peterson

Publisher: Oxford University Press

Published: 2004-04-08

Total Pages: 815

ISBN-13: 0198037333

DOWNLOAD EBOOK

"Character" has become a front-and-center topic in contemporary discourse, but this term does not have a fixed meaning. Character may be simply defined by what someone does not do, but a more active and thorough definition is necessary, one that addresses certain vital questions. Is character a singular characteristic of an individual, or is it composed of different aspects? Does character--however we define it--exist in degrees, or is it simply something one happens to have? How can character be developed? Can it be learned? Relatedly, can it be taught, and who might be the most effective teacher? What roles are played by family, schools, the media, religion, and the larger culture? This groundbreaking handbook of character strengths and virtues is the first progress report from a prestigious group of researchers who have undertaken the systematic classification and measurement of widely valued positive traits. They approach good character in terms of separate strengths-authenticity, persistence, kindness, gratitude, hope, humor, and so on-each of which exists in degrees. Character Strengths and Virtues classifies twenty-four specific strengths under six broad virtues that consistently emerge across history and culture: wisdom, courage, humanity, justice, temperance, and transcendence. Each strength is thoroughly examined in its own chapter, with special attention to its meaning, explanation, measurement, causes, correlates, consequences, and development across the life span, as well as to strategies for its deliberate cultivation. This book demands the attention of anyone interested in psychology and what it can teach about the good life.

The Scope of Social Psychology
The Scope of Social Psychology

Author: Miles Hewstone

Publisher: Psychology Press

Published: 2007-03-12

Total Pages: 615

ISBN-13: 1135419736

DOWNLOAD EBOOK

Social psychology attempts to understand, explain, predict and, when needed, change people's thoughts, feelings and behaviours. For a relatively young discipline it has already made great strides toward this awe-inspiring goal. Pioneers such as Lewin, Asch, Kelley and Festinger began groundwork in the 1940s and 1950s, but it was only in the late 1960s that social psychology came of age. Since then it has blossomed, both in investigating the basics of the discipline and in applying the insights from fundamental social psychology to different fields related to the area. This volume is devoted to the development of understanding in the field of social psychology over the last four decades, focusing on both basic and applied social psychology. Contributions are gathered under five main areas: attitudes and attitude change; social cognition and emotions; interpersonal and group processes; health behavior; and bereavement and coping. These five domains not only illustrate the scope of social psychology, but also pay tribute to one of the key figures in modern social psychology, Wolfgang Stroebe. Remarkably, he has made significant contributions across all five of these areas, and his research achievements exemplify the progress, prospects and problems faced by modern social psychology over the last 40 years. This volume includes contributions from some of the most distinguished names in the field, and all authors provide an overview or critical look at their specific area of expertise, tracing historical developments where appropriate. The Scope of Social Psychology provides a broad-ranging, illustrative review of the field of modern social psychology.

People Aren't Robots
People Aren't Robots

Author: F. Annie Pettit, Ph.d.

Publisher: Createspace Independent Publishing Platform

Published: 2016-10-24

Total Pages: 60

ISBN-13: 9781539730644

DOWNLOAD EBOOK

This book will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires and collect high quality data. It will also help academic and experienced researchers write questionnaires that are better suited for the general population, particularly when using research panels and customer lists. This book was conceived by experienced researcher with more than fifteen years of practical experience who realized that many questionnaire guides continue to treat the people who answer questionnaires as robots rather than as fallible, imperfect people. Topics include general considerations related to the process, how to write screener questions, how to write data quality questions, and how to tackle specific types of questions from single-selects, grids, scales, and more.