Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Author: Maria Palazzo

Publisher: Taylor & Francis

Published: 2024-03-11

Total Pages: 249

ISBN-13: 1040001149

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This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments. With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.

Human Resource Management
Human Resource Management

Author: Jean Phillips

Publisher: SAGE Publications

Published: 2021-01-15

Total Pages: 540

ISBN-13: 1948426250

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Formerly published by Chicago Business Press, now published by Sage Human Resource Management: An Applied Approach prepares future HRM professionals to effectively utilize strategies and tools to advance their careers and support the growth and development of those they manage. Author Jean Phillips adopts an engage by example method, encouraging students to take action and create a lasting impact in the field of HRM that goes beyond theoretical learning. The Third Edition features new end-of-chapter exercises, company examples throughout the book, and a new section called Using This Knowledge at the end of each chapter, providing additional support for knowledge application. Through case studies, videos, and exercises, students will develop their personal skills and gain practical experience in applying various HR concepts, enabling them to become better managers and more effective leaders. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title′s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Contemporary Issues in Luxury Brand Management
Contemporary Issues in Luxury Brand Management

Author: Sylvie Studente

Publisher: Taylor & Francis

Published: 2023-03-31

Total Pages: 188

ISBN-13: 1000829359

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This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.

Index Medicus
Index Medicus

Author:

Publisher:

Published: 2004

Total Pages: 1938

ISBN-13:

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Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.

Hospitality Branding
Hospitality Branding

Author: Chekitan S. Dev

Publisher: Cornell University Press

Published: 2012-11-01

Total Pages: 191

ISBN-13: 0801465265

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In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

TRIVERGENCE
TRIVERGENCE

Author: Bob Tapscott

Publisher: John Wiley & Sons

Published: 2024-01-15

Total Pages: 166

ISBN-13: 1394226624

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A Breakthrough Introduction to The Next Phase of the Digital Age In Trivergence, Bob Tapscott, writer, speaker, complex system designer, and former CIO introduces an exciting new concept in explaining how the intersection of artificial intelligence (AI), blockchain, and the Internet of Things (IoT) will transform business and society. He explains the synergies between these technologies and the disruptive potential that they will offer, as well as the challenges and risks to making it happen. He offers an insightful guide through the difficult decisions that businesses and society must make to thrive in a new era where decisions will be difficult, and uncertainties abound. You'll discover how and why AI's power is now exploding, its growth driven by smarter approaches to neural networks trained on a new hardware architecture that can derive its intelligence from ever more massive datasets. You'll also find: Discussions of the multiplicative and exponential power of trivergence on the core technologies discussed in the book Explorations of IoT's tendency to bring the physical world to life as it harnesses the capabilities of AI and the blockchain How trivergence morphs Big Data into something new he calls “Infinite Data”, where thinking machines consider trillions of data points to generate their own content, value, and perspectives without programmed code or human intervention A fresh and innovative guide, rich with case stories, on how the most critical technologies of this new phase in the digital age are combining to drive business transformation, Trivergence will become a critical handbook for forward-looking leaders, and anyone interested in the intersection of cutting-edge tech and business.

Information and Communication Technologies in Tourism 2018
Information and Communication Technologies in Tourism 2018

Author: Brigitte Stangl

Publisher: Springer

Published: 2017-12-22

Total Pages: 539

ISBN-13: 3319729233

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This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jönköping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism.

ABA Journal
ABA Journal

Author:

Publisher:

Published: 1998-07-30

Total Pages: 26

ISBN-13:

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The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.