Strategic Management for Tourism Communities

Strategic Management for Tourism Communities

Author: Peter E. Murphy

Publisher: Channel View Publications

Published: 2004-01-01

Total Pages: 460

ISBN-13: 9781873150832

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Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.