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Author: Olivier Furrer
Publisher: Edward Elgar Publishing
Published: 2024-02-12
Total Pages: 403
ISBN-13: 1803923172
DOWNLOAD EBOOKThis ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
Author: Brendan J. Gray
Publisher:
Published: 2002
Total Pages: 210
ISBN-13:
DOWNLOAD EBOOKPrintbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session.
Author: Faïz Gallouj
Publisher: Edward Elgar Publishing
Published: 2018-08-31
Total Pages: 201
ISBN-13: 1786433451
DOWNLOAD EBOOKThis book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research priorities in the field. This agenda is established by considering the issue of innovation in services in relation to a number of major contemporary challenges, including environmental issues, social inclusion, economic development, service ecosystems, smart service systems, religion, ageing, public organizations, gender, and ethical and societal issues. Bringing together internationals experts in the field of SIS, the book illustrates the strength and fertility of this research trajectory. It will be of great interest for both services and innovation scholars in economics, management science and public administration.
Author: Roland T. Rust
Publisher: Edward Elgar Publishing
Published: 2014-02-28
Total Pages: 629
ISBN-13: 0857938851
DOWNLOAD EBOOKThe Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Author: Ceridwyn King
Publisher: Edward Elgar Publishing
Published: 2023-09-06
Total Pages: 317
ISBN-13: 1803925515
DOWNLOAD EBOOKTracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.
Author: Dominic Medway
Publisher: Edward Elgar Publishing
Published: 2021-04-30
Total Pages: 352
ISBN-13: 1839102853
DOWNLOAD EBOOKThis cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Author: Francisco J. Martínez-López
Publisher: Springer Nature
Published: 2021-05-26
Total Pages: 336
ISBN-13: 3030765202
DOWNLOAD EBOOKThis book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Author:
Publisher:
Published: 2002
Total Pages: 211
ISBN-13:
DOWNLOAD EBOOKAuthor: Nadda, Vipin
Publisher: IGI Global
Published: 2024-08-29
Total Pages: 874
ISBN-13:
DOWNLOAD EBOOKIn an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.
Author: Taiwo Olubusoye Soetan
Publisher: Springer Nature
Published: 2024
Total Pages: 357
ISBN-13: 3031623401
DOWNLOAD EBOOKThis book presents a holistic picture of Nigeria's financial services landscape. This includes identifying service providers and regulatory bodies, understanding consumer behaviour, and examining the unique challenges faced by Nigerian financial institutions. The book presents up-to-date research on recent developments and regulatory changes within Nigeria's financial sector, as well as future considerations for how financial services and financial inclusion can play a crucial role in the country's sustainable economic growth. Combining academic analysis with practical insights, the book takes readers through Nigeria's key financial services providers, regulators, consumers, marketing strategies and challenges. A core focus throughout is on financial inclusion and the opportunities associated with reaching financially underserved or excluded populations, demonstrating how increasing financial access at a country-wide level aligns with global goals of reducing inequalities and promoting growth. It will have interdisciplinary appeal to scholars, students and professionals working in finance, economics, business, public policy and development studies.
