The International Handbook of Market Research Techniques
Author: Robin Birn
Publisher: Kogan Page Publishers
Published: 2002
Total Pages: 6
ISBN-13: 9780749438654
DOWNLOAD EBOOK* Standard text dealing with market research techniques
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Handbook of Market Research
Author: Christian Homburg
Publisher: Springer
Published: 2021-12-03
Total Pages: 0
ISBN-13: 9783319574110
DOWNLOAD EBOOKIn this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
The Handbook of Marketing Research
Author: Rajiv Grover
Publisher: SAGE
Published: 2006-06-23
Total Pages: 721
ISBN-13: 141290997X
DOWNLOAD EBOOKThe Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Handbook of Research Methods for Marketing Management
Author: Nunkoo, Robin
Publisher: Edward Elgar Publishing
Published: 2021-10-22
Total Pages: 392
ISBN-13: 1788976959
DOWNLOAD EBOOKTaking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Marketing Research Methods
Author: Mercedes Esteban-Bravo
Publisher: Cambridge University Press
Published: 2021-01-28
Total Pages: 883
ISBN-13: 1108834981
DOWNLOAD EBOOKAcademically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Market Research Handbook
Author: Jie Xu
Publisher: iUniverse
Published: 2005
Total Pages: 204
ISBN-13: 0595364012
DOWNLOAD EBOOKThe results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.
Handbook of Marketing Research Methodologies for Hospitality and Tourism
Author: Ronald A. Nykiel
Publisher: Psychology Press
Published: 2007
Total Pages: 383
ISBN-13: 0789034263
DOWNLOAD EBOOKThe final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Market Research Handbook
Author: ESOMAR
Publisher: John Wiley & Sons
Published: 2008-04-30
Total Pages: 654
ISBN-13: 9780470517932
DOWNLOAD EBOOKThe fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
Market Research in Practice
Author: Paul Hague
Publisher: Kogan Page Publishers
Published: 2021-11-03
Total Pages: 393
ISBN-13: 1398602833
DOWNLOAD EBOOKLearn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
Market Research in Practice
Author: Matthew Harrison
Publisher: Kogan Page Publishers
Published: 2016-03-03
Total Pages: 400
ISBN-13: 0749475862
DOWNLOAD EBOOKMarket research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
