A Companion to Survey Research

A Companion to Survey Research

Author: Michael Ornstein

Publisher: SAGE Publications Limited

Published: 2013-04-05

Total Pages: 0

ISBN-13: 9781446209080

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A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.


A Companion to Survey Research

A Companion to Survey Research

Author: Michael Ornstein

Publisher: SAGE

Published: 2013-03-22

Total Pages: 194

ISBN-13: 1446291847

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A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.


Survey Research

Survey Research

Author: Roger Sapsford

Publisher: SAGE

Published: 2007

Total Pages: 302

ISBN-13: 9781412912327

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Covers problem formulation, planning, questionnaire design, sampling, the conduct of interviews, statistical analysis and the presentation of the results.


Designing Surveys

Designing Surveys

Author: Ronald F. Czaja

Publisher: SAGE

Published: 2014

Total Pages: 441

ISBN-13: 1412997348

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Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection.


Public Health Research Methods

Public Health Research Methods

Author: Greg Guest

Publisher: SAGE

Published: 2015

Total Pages: 833

ISBN-13: 1452241333

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Providing a comprehensive foundation for planning, executing, and monitoring public health research of all types, this book goes beyond traditional epidemiologic research designs to cover technology-based approaches emerging in the new public health landscape.


Internet, Phone, Mail, and Mixed-Mode Surveys

Internet, Phone, Mail, and Mixed-Mode Surveys

Author: Don A. Dillman

Publisher: John Wiley & Sons

Published: 2014-08-18

Total Pages: 532

ISBN-13: 1118456149

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The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.


Mail Surveys

Mail Surveys

Author: Thomas W. Mangione

Publisher: SAGE

Published: 1995-08-30

Total Pages: 150

ISBN-13: 9780803946637

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In this book, the author considers such issues as how to identify situations most appropriate for a mail survey, how to reduce sampling bias and question response errors, and how to obtain good response rates from a mail survey.


Data Construction and Data Analysis for Survey Research

Data Construction and Data Analysis for Survey Research

Author: Raymond Kent

Publisher: Bloomsbury Publishing

Published: 2020-05-19

Total Pages: 265

ISBN-13: 113708944X

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Based on the needs of business, marketing and social science students, this book provides an accessible and easy-to-follow guide to survey data analysis. The book avoids the more usual statistics-driven perspective. Rather, it provides an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives, what kinds of data have been collected, how quantitative data were generated by the process of measurement, how to create a data matrix and how to transform raw data before thinking about appropriate statistical calculations. The author begins by considering what data are, the different kinds of data that surveys generate, and the tripartite format of all quantitative data. The processes of measurement and the errors that may arise are carefully explained. Coverage of the creation and analysis of a data matrix using SPSS is then provided. The author then reviews what kinds of statistical procedure are required for what kinds of data and for what purposes. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research. Reader-friendly throughout, Data Analysis: A Guide to Market and Social Research provides numerous worked examples, end-of-chapter questions and points for further discussion to help reinforce concepts learnt. A data diskette containing the worked examples in SPSS is also provided in the back of the book. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/kent/index.asp


The SAGE Handbook of Online Research Methods

The SAGE Handbook of Online Research Methods

Author: Nigel G Fielding

Publisher: SAGE

Published: 2016-09-30

Total Pages: 685

ISBN-13: 1473959306

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Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.


Designing and Doing Survey Research

Designing and Doing Survey Research

Author: Lesley Andres

Publisher: SAGE

Published: 2012-03-22

Total Pages: 210

ISBN-13: 1446273091

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Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: • Designing your research • Ethical issues • Developing your survey questions • Sampling • Budgeting, scheduling and managing your time • Administering your survey • Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.